Localization in linked to the translation but in a different way. Localization is more an adaptation rather than just a simple translation. You can typically localize everything. Localizing is necessary to adapt your content to a new market, a new consumer. For example, you can localize a video games to adapt the language, the traditions, the religion for one specific country. It represents the process of adapting a product or a content to a specific local market. When translation means converting your content from one language to other ones, localization is more, in contrast, about the adaption and rewriting of the text according of the market. It will gather the religion, politics, society stuff to be sure that the customers of the specific market can recognize himself.
Game localization and its difficulties. Since 2012, the video game industry, driven by a dynamic and rapidly growing market, has silently taken over the global entertainment industry. Today, the combined revenue of the movie and music industry worldwide doesn’t even match half the revenue of the gaming industry.
Britain and China share a long history. In a world of Brexit and with China’s e-commerce market growing, it will be clear to most that Britain will be looking closely at China to secure one of their trade deals outside of the EU. Britain has some of the most luxurious brands which are hugely popular […]
Today, the gaming industry shares a community of over 2 billion people and it’s only expected to grow. According to figures in 2018, the gaming industry made over $134 billion and predictions show that those figures are expected double yet again, by 2025. The gaming industry has now become bigger than both the film and […]
Fantasy is one of the most difficult genres to translate. Made-up locations, creatures, and objects may present quite a challenge for a translator, especially if the book is a part of a series. Today we will discuss the methods of translating fantasy books, the main difficulties, and some recommended translation techniques.
Our topic for today is all about China’s children’s book market and children’s book translation. A new study has revealed some interesting statistics on children’s book sales in the Chinese market, which continues to grow year on year. Did you know that in China, over the past ten years, the entire books market has grown […]
All about restaurant menu translation from and to Chinese. How to translate menu without loosing the meaning of your source language? The Chinese language has a long and rich history. It is the oldest language in the world and is also the most spoken language around the world. In fact, Chinese may be one of the […]
Navigating a new market can be tough. With nuances in language, culture, and traditions, businesses aiming to penetrate a market outside of their native country should have a clear understanding of how to compete in a new market.
Here is how to translate brochure to different languages efficiently! When working with marketing materials such as brochures, catalogues, websites it is essential to be consistent. How can you assure your translation quality? We are uncovering our industry secrets just for our readers.
In China, the Spring Festival is the most important and longest festival of the year, making it the ultimate occasion for people to buy new clothes, host New Year parties, and give each other gifts. It is also a key time for major brands to launch festive red products, annual packages and limited edition New […]
One of the fastest moving industries in China is the sound, music and voiceover (English to Chinese dubbing) industry. Success in this industry doesn’t just happen. It takes years of experience to be able to think fast, find solutions, and stay ahead of the trendsWe recently had the opportunity to learn more about this industry […]
