With the end of the year approaching, we are proud to have been able to continue our activities and translation projects despite the COVID-19 pandemic and would like to thank all our customers for being here this year!
Marie CASTANOHI-COM IN 2020: A summary of our missions and projects
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?
Kate CHERNAVINADouble 11 of year 2020. Brand strategies to experience success this year!
Today, founder of 1 World, Jean-Luc Duong, a successful TP in China discusses with us ways in which foreign brands can enter the Chinese market effectively. Below, he shares his advice, guidance and top tips on current trends, high-demand products and effective USPs in China.
Kate CHERNAVINAChoosing a Tmall Partner/TP in China: how to find the one for you
When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.
It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic in 2020. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19. However, despite the strict restrictions, it is clear that e-consumers have now adapted to the current global situation. They are embracing new online shopping habits.
China has rapidly become one of the biggest retail E-commerce markets in the world. Which as a result, has created interest from foreign brands seeking new opportunities to enter the Chinese market.
Kate CHERNAVINADiscover the evolution of e-commerce: China in 2020 – HI-COM
China and Blockchain are not two words you would normally associate together, until recently. President Xi Jinping identified blockchain as “a crucial breakthrough point for indigenous innovation of core technologies” during the meeting of the 13th National People’s Congress (NPC) standing committee.
Kate CHERNAVINAThe Boom of Blockchain in China in 2019
If you are thinking of starting a business and raising funds, China could be a good option for you – after all it is a land of millions of startups, both Chinese and Foreign owned. But how do you really get your foot in the door of this Asian tech paradise? Finding the right incubator and accelerator might just be what you need!
Kate CHERNAVINAInternational startups in China: incubators with funding for startups
Forbidden key words in Advertising Law are enforced primarily to prevent sellers from using fake advertising to mislead consumers when purchasing products or services. Advertisement censorship in China: What is fake advertising? Today we will take a look at China’s new Advertising Law and introduce ways of checking your content to be safe out there!
Kate CHERNAVINAGuide to Advertisement Censorship Law in China – forbidden Chinese key words