The FIFA World Cup 2026 is taking place across the United States, Canada and Mexico, but China is one of the most interesting markets to watch. In Shanghai, the tournament is visible in metro stations, shopping malls, cafés, sports bars, pop-up stores, outdoor event spaces, short-video platforms and branded fan experiences. For international brands, this […]
Published by HI-COM Marketing Team | 27 May 2026 Premium seafood has immediate visual appeal. Yet in China’s short-video environment, attractive product shots alone rarely build a lasting reason to buy. For Mother’s Day 2026, HI-COM developed a Mother’s Day KOL campaign in China on Douyin, placing Russian King Crab and Snow Crab inside a […]
Have you ever wondered what the most popular Chinese social media platforms are? Here are the Top 35 major social media platforms in China for 2026!
On 28th August at the Kerry Hotel Pudong, Shanghai, HI-COM hosted the King Crab Gala Dinner.
If you live in China or visit from time to time, you have probably already heard of Sina Weibo. It is one of the biggest tools for digital social networking, interaction and entertainment, and is one of the main players in digital marketing in China. Hosting around 600 million monthly active users, Sina Weibo is celebrating […]
As we head towards the end of 2025, a remarkable 67% of people worldwide are now connected to the internet. Despite this ever-increasing number, many businesses are still yet to tap into the potential of multilingual content marketing. For those new to the term, multilingual content marketing is the strategic process of creating, adapting, and […]
Last week, HI-COM’s cross-cultural scouting squad spent three adrenaline-charged days on the 240,000 m² floor of Bilibili World 2025 in Shanghai.If you missed it, here’s an extended walk-through of the moments that made 300,000 Gen-Z pilgrims scream, cry, and smash the “share” button – plus all the brand mechanics. A city built inside a convention […]
Last week, the 2025 Shanghai International MCN Conference was held in Shanghai. As a leading multilingual communication company, HI-COM Asia was honored to participate in this grand event. The conference, themed “Unbounded Vision: Elevating the Live Streaming Economy with a Global Perspective”, gathered numerous industry leaders and experts to explore the development of the digital advertising industry and the opportunities […]
You’ve heard about Over-The-Top or OTT advertising, but what exactly is it? And more importantly, how can it help your business grow? If you’re looking for a modern, effective way to reach your audience, OTT might be your golden ticket to success. Look no further. This post will break down OTT advertising in simple terms, […]
Weidian is often described as the “Shopify” of China. With over 80 million stores on its platform, its simplistic design makes it very popular. Weidian is easily accessible on mobile phones and uses convenient payment methods such as Wechat, Alipay and Union pay. In the Chinese market, its biggest competitor is Taobao.
