When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.
Game localization and its difficulties. Since 2012, the video game industry, driven by a dynamic and rapidly growing market, has silently taken over the global entertainment industry. Today, the combined revenue of the movie and music industry worldwide doesn’t even match half the revenue of the gaming industry.
Kate CHERNAVINAWhat you need to know about game localization in 2020 – HI-COM
Britain and China share a long history. In a world of Brexit and with China’s e-commerce market growing, it will be clear to most that Britain will be looking closely at China to secure one of their trade deals outside of the EU. Britain has some of the most luxurious brands which are hugely popular among Chinese people. With recent predictions stating that China’s middle class is set to swell up to 630 million, a large number of British brands will be looking to capture a larger share of the Chinese market. Chinese consumers tend to hold British luxury products highly as they are seen as ‘sophisticated’ and ‘classy’. Today, we will talk about why certain British brands have dominated the Chinese market and remained popular, while others have been less successful.
Today, the gaming industry shares a community of over 2 billion people and it’s only expected to grow.
According to figures in 2018, the gaming industry made over $134 billion and predictions show that those figures are expected double yet again, by 2025.The gaming industry has now become bigger than both the film and music industries combined, which could be responsible for the rapid growth in online gaming languages and explain how they have become so globally recognized.
Fantasy is one of the most difficult genres to translate. Made-up locations, creatures, and objects may present quite a challenge for a translator, especially if the book is a part of a series. Today we will discuss the methods of translating fantasy books, the main difficulties, and some recommended translation techniques.
Kate CHERNAVINATranslation of Fantasy books for the Chinese and other markets
Our topic for today is all about China’s children’s book market and children’s book translation. A new study has revealed some interesting statistics on children’s book sales in the Chinese market, which continues to grow year on year. Did you know that in China, over the past ten years, the entire books market has grown by 19% each year? The sector recorded growth of 14.55% in 2018, thanks in particular to the dynamism of children’s books.
Kate CHERNAVINAThe Children’s Book market in China: statistics and translation challenges
All about restaurant menu translation from and to Chinese. How to translate menu without loosing the meaning of your source language? The Chinese language has a long and rich history. It is the oldest language in the world and is also the most spoken language around the world. In fact, Chinese may be one of the most difficult languages to translate literally because each Chinese character has a separate meaning and putting them together means something different.
Kate CHERNAVINAOvercoming the challenges of translating your menu into Chinese
Looking for an Australian translator to handle your “NAATI” certificated translation (NAATI translation) but not sure how to find one and why? Don’t know what exactly is “NAATI” and why is it so important? Today we will dig into the “NAATI” topic! If you’re a non-Australian resident, and wish to work or live in Australia, or simply want to visit and go on your own Australian road trip, driving around the scenic coastal landscapes, there are certain steps you’ll need to take.
Kate CHERNAVINAAll you need to know about NAATI Translation
Navigating a new market can be tough. With nuances in language, culture, and traditions, businesses aiming to penetrate a market outside of their native country should have a clear understanding of how to compete in a new market.
Kate CHERNAVINALocalization strategy and lessons from Lenovo in the US
How to translate a website to Chinese in order to enlarge this huge audience and reach local markets? When coming to emerging markets such as China, Brazil, Russia booming imports and e-commerce markets have made these counties and cultures impossible to avoid. In this article we will describe how to translate a website and show you how to avoid problems when localizing it.
Kate CHERNAVINATranslate a website to Chinese: all you need to know in 2020!