All posts tagged: localization

NAATI Translation: where to find a certified translator?

What is “NAATI” certificate? Every question about NAATI translation answered! If you’re a non-Australian resident, and wish to work or live in Australia, or simply want to visit and go on your own Australian “roadie”, driving around the scenic coastal landscapes, there are certain steps you’ll need to take.

Nick MIAONAATI Translation: where to find a certified translator?
read more

Localization strategy and lessons from Lenovo in the US

Navigating a new market can be tough. With nuances in language, culture, and traditions, businesses aiming to penetrate a market outside of their native country should have a clear understanding of how to compete in a new market. 

Kel YELocalization strategy and lessons from Lenovo in the US
read more

Website localization techniques: 12 tips that work

Website localization or translation has been one of the hottest topics of the last year or so. When coming to emerging markets such as Brazil, Russia or China, booming imports and e-commerce markets have made these counties and cultures impossible to avoid. In this article we will take the example of the Chinese market and show you how to avoid problems when localizing your website.

Kate CHERNAVINAWebsite localization techniques: 12 tips that work
read more

How do brands localize campaigns for the Chinese New Year

In China, the Spring Festival is the most important and longest festival of the year, making it the ultimate occasion for people to buy new clothes, host New Year parties, and give each other gifts. It is also a key time for major brands to launch festive red products, annual packages and limited edition New Year ranges, and hold zodiac themed Chinese New Year seasonal promotions.

Kate CHERNAVINAHow do brands localize campaigns for the Chinese New Year
read more

What it takes to become a success story in China’s music and sound industry?

One of the fastest moving industries in China is the sound, music and voiceover (English to Chinese dubbing) industry. Success in this industry doesn’t just happen. It takes years of experience to be able to think fast, find solutions, and stay ahead of the trendsWe recently had the opportunity to learn more about this industry from CEO of GUM Shanghai, Thomas Faucheur, who has more than twenty years of experience in the business. Here he explains what it takes to be successful in China’s music industry.

Kate CHERNAVINAWhat it takes to become a success story in China’s music and sound industry?
read more

Tips for Success in the E-learning and Gaming Industries through Localization

Getting on the web has become easier and easier across China. In fact, over 50% of the population (more than 731 million people) now have access to the internet in China. Industries that take most advantage of the web age are catching up in more markets! In a year 2018 online businesses make most requests for E-learning localization and video game localization.

Kate CHERNAVINATips for Success in the E-learning and Gaming Industries through Localization
read more

Car Wars: DiDi vs. Meituan DaChe

What’s going on with all those generous prices for taxi services in Shanghai? You’ve probably noticed that DIDI (the copycat and then the partner of Uber), has lowered its average taxi prices to as low as 0.5 USD per trip! Wondering what happened? Do the taxi drivers benefit from this deal? Today we took a look at Chinese media, and also interviewed a few drivers to shed more light on the topic!

Nick MIAOCar Wars: DiDi vs. Meituan DaChe
read more

Localization and “The War for China’s Wallet”

Ask anyone that has ever done business in China and they will have a story to tell.  It is a dynamic and unique business and consumer environment and the recent e-commerce explosion adds another layer of complexity – yet also opportunity.  HI-COM speaks with Shaun Rein, founder of CMR Consulting and international best-selling author, to find out how companies can successfully navigate their China strategy.  

Kate CHERNAVINALocalization and “The War for China’s Wallet”
read more

When Good Brands Go Bad: Localization Gone Wrong

Any smart business with a scalable product or service has China market expansion on the agenda.  For every success story of a foreign company who has survived and thrived in the notoriously challenging Chinese market, there are those who have failed.  Today we use a case study to look at what can go wrong, and what we can learn.

Jennifer CADLERWhen Good Brands Go Bad: Localization Gone Wrong
read more