Localization in linked to the translation but in a different way. Localization is more an adaptation rather than just a simple translation. You can typically localize everything. Localizing is necessary to adapt your content to a new market, a new consumer. For example, you can localize a video games to adapt the language, the traditions, the religion for one specific country. It represents the process of adapting a product or a content to a specific local market. When translation means converting your content from one language to other ones, localization is more, in contrast, about the adaption and rewriting of the text according of the market. It will gather the religion, politics, society stuff to be sure that the customers of the specific market can recognize himself.
In 2025, the gaming industry is no longer regional—it’s truly global. A title launched in Tokyo on a Monday can dominate Twitch streams in Brazil by Friday. But behind every global success is more than just great gameplay—there’s great translation and localization. Yet many developers still treat translation as an afterthought. Drop the text into […]
In part 2 of this series, we are looking at Inovance, a prominent Chinese company specializing in industrial automation (IA) and new energy vehicle (NEV) drive systems. We will focus on its European Breakthrough, and how it overcame policy barriers & localization pain points through the use of expert translation teams. Introduction Amid fierce competition […]
How did a quirky little elf become one of the most successful designer toys and generate $1.6B in value for China? Let’s break down the marketing blueprint behind Labubu’s meteoric rise. 1. Strategic IP Incubation: From Niche Drawing to Distinct Brand Labubu was first created by artist Kasing Lung in 2010. Originally just a character […]
User manuals serve to provide instructions to end users on how to properly and effectively operate the product. Other names or forms of user manuals include user guides, technical documentation, or operational manual. For software, this could include terms such as quick start guide or software manual.
User manuals serve to provide instructions to end users on how to properly and effectively operate the product. Other names or forms of user manuals include user guides, technical documentation, or operational manual. For software, this could include terms such as quick start guide or software manual.
Are you from a non-English speaking country? If you are planning on going to Australia to study, immigrate, set up a business, or even just to travel, “NAATI” translation will be required for your personal documents. Any foreign language document that will be presented to the Australian government requires translation by a translator with NAATI […]
How should you translate a website to Chinese in order to reach this huge audience and their thriving local markets? When it comes to emerging markets such as China, Brazil, and Russia, booming imports and e-commerce markets have made these counties and cultures impossible to overlook. In this article we will describe how to translate […]
One of the most common tools in the advertiser’s toolbelt, good voice-over can make a campaign sing to an audience. If done well, it can make good copy, and make it great. For international brands operating in China, there are several considerations that need to be made, in order to make the most of what […]
As one of the hardest-hit industries during the global COVID crisis, across the world, the hospitality industry faces a long road to recovery. However, in China, the hospitality industry has already bounced back, having experienced year-over-year growth already by the autumn of 2020, with strong numbers going into 2021. How can foreign brands take advantage […]
HI-COM ASIA is a professional multilingual translation agency working in more than 40 languages and offering a wide range of services. We work in a wide range of fields including finance, medical, legal, SEO and digital marketing. One of our most recent projects at the end of this year was set up with our IT […]
