Website localization or translation has been one of the hottest topics of the last year or so. When coming to emerging markets such as Brazil, Russia or China, booming imports and e-commerce markets have made these counties and cultures impossible to avoid. In this article we will take the example of the Chinese market and show you how to avoid problems when localizing your website.
Kate CHERNAVINAWebsite localization techniques: 12 tips that work
In China, the Spring Festival is the most important and longest festival of the year, making it the ultimate occasion for people to buy new clothes, host New Year parties, and give each other gifts. It is also a key time for major brands to launch festive red products, annual packages and limited edition New Year ranges, and hold zodiac themed Chinese New Year seasonal promotions.
Kate CHERNAVINAHow do brands localize campaigns for the Chinese New Year
One of the fastest moving industries in China is the sound, music and voiceover (English to Chinese dubbing) industry. Success in this industry doesn’t just happen. It takes years of experience to be able to think fast, find solutions, and stay ahead of the trendsWe recently had the opportunity to learn more about this industry from CEO of GUM Shanghai, Thomas Faucheur, who has more than twenty years of experience in the business. Here he explains what it takes to be successful in China’s music industry.
Kate CHERNAVINAWhat it takes to become a success story in China’s music and sound industry？
Getting on the web has become easier and easier across China. In fact, over 50% of the population (more than 731 million people) now have access to the internet in China. Industries that take most advantage of the web age are catching up in more markets! In a year 2018 online businesses make most requests for E-learning localization and video game localization.
Kate CHERNAVINATips for Success in the E-learning and Gaming Industries through Localization
What’s going on with all those generous prices for taxi services in Shanghai? You’ve probably noticed that DIDI (the copycat and then the partner of Uber), has lowered its average taxi prices to as low as 0.5 USD per trip! Wondering what happened? Do the taxi drivers benefit from this deal? Today we took a look at Chinese media, and also interviewed a few drivers to shed more light on the topic!
Ask anyone that has ever done business in China and they will have a story to tell. It is a dynamic and unique business and consumer environment and the recent e-commerce explosion adds another layer of complexity – yet also opportunity. HI-COM speaks with Shaun Rein, founder of CMR Consulting and international best-selling author, to find out how companies can successfully navigate their China strategy.
Kate CHERNAVINALocalization and “The War for China’s Wallet”
Any smart business with a scalable product or service has China market expansion on the agenda. For every success story of a foreign company who has survived and thrived in the notoriously challenging Chinese market, there are those who have failed. Today we use a case study to look at what can go wrong, and what we can learn.
Kate CHERNAVINAWhen Good Brands Go Bad: Localization Gone Wrong