First a market is a place online or offline when people meet to exchange goods and services for money or others. A market gathers the purchase of sales of provisions, livestock’s and commodities. It can fluctuate a lot demanding of the curve of the offer and demand. A Chinese market, however, is symbolize by the future, innovation and everything online. Most of the moment in China can be found on their phones, they buy everything on their phones as well without even realizing that they created a new dimension of shopping.
How to Choose a Chinese Brand Name That Resonates Entering the Chinese market is a bold and exciting step for any international brand. But here’s something many companies underestimate: your brand name in Chinese can make or break your reputation. In China, a brand name isn’t just a label; it’s a narrative. It conveys your […]
In this new series, HI-COM will be taking a look at how certain Chinese companies have found success in foreign markets. To kick off, we will look at SANY, a leading Chinese multinational corporation specializing in heavy machinery and equipment manufacturing. We will analyze its globalization strategy, which has shown how Chinese manufacturing can achieve […]
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?
Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign-owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts.
Guest post by PTL Group 2020’s global turmoil has led China to better define its strategies, advance its R&D foundation and cultivate a burgeoning tech sector. With that in mind, China maintains an open-door policy that aims to create easier access to its lucrative market, for anyone who can support the country in fulfilling its […]
HI-COM ASIA is a professional multilingual translation agency working in more than 40 languages and offering a wide range of services. We work in a wide range of fields including finance, medical, legal, SEO and digital marketing. One of our most recent projects at the end of this year was set up with our IT […]
HI-COM is a professional translation agency working with clients from different fields, carrying out multiple translation projects of all types.
When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. […]
Britain and China share a long history. In a world of Brexit and with China’s e-commerce market growing, it will be clear to most that Britain will be looking closely at China to secure one of their trade deals outside of the EU. Britain has some of the most luxurious brands which are hugely popular […]
The Belt and Road Initiative (BRI), is a global infrastructure strategy implemented by the Chinese government in hope to form a unified market. Potentially generating a brand new era of globalisation, the initiative was first introduced in 2013 by Chinese President, Xi Jinping, to improve “connectivity and cooperation on an intercontinental scale”.
