All posts tagged: Chinese market

What Startups Need to Know about China Market Entry I HI-COM

Guest post by PTL Group

2020’s global turmoil has led China to better define its strategies, advance its R&D foundation and cultivate a burgeoning tech sector. With that in mind, China maintains an open-door policy that aims to create easier access to its lucrative market, for anyone who can support the country in fulfilling its goals. This is exactly where startup companies that bring sophisticated and innovative technology can gain momentum.

Aslandziya AnnaWhat Startups Need to Know about China Market Entry I HI-COM
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SEO Technical Optimization Project & SEO Optimized Translation – DUCATI – HI-COM

HI-COM ASIA is a professional multilingual translation agency working in more than 40 languages and offering a wide range of services. We work in a wide range of fields including finance, medical, legal, SEO and digital marketing. One of our most recent projects at the end of this year was set up with our IT partner QP Software for the marketing agency DIGITAL RETEX working with the DUCATI brand.

Marie CASTANOSEO Technical Optimization Project & SEO Optimized Translation – DUCATI – HI-COM
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Brand name translation – HI-COM

When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.

Kate CHERNAVINABrand name translation – HI-COM
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Popular British Brands in China

Britain and China share a long history. In a world of Brexit and with China’s e-commerce market growing, it will be clear to most that Britain will be looking closely at China to secure one of their trade deals outside of the EU. Britain has some of the most luxurious brands which are hugely popular among Chinese people. With recent predictions stating that China’s middle class is set swell up to 630 million, a large number of British brands will be looking to capture a larger share of the Chinese market. Chinese consumers tend to hold British luxury products highly as they are seen as ‘sophisticated’ and ‘classy’. Today, we will talk about why certain British brands have dominated the Chinese market and remained popular, while others have been less successful.

Kate CHERNAVINAPopular British Brands in China
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The Belt and Road Initiative: accelerating international trade ties

The Belt and Road Initiative (BRI), is a global infrastructure strategy implemented by the Chinese government in hope to form a unified market.  Potentially generating a brand new era of globalisation, the initiative was first introduced in 2013 by Chinese President, Xi Jinping, to improve “connectivity and cooperation on an intercontinental scale”.

Kate CHERNAVINAThe Belt and Road Initiative: accelerating international trade ties
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Translation of Fantasy books for the Chinese and other markets

Fantasy is one of the most difficult genres to translate. Made-up locations, creatures, and objects may present quite a challenge for a translator, especially if the book is a part of a series. Today we will discuss the methods of translating fantasy books, the main difficulties, and some recommended translation techniques.

Kate CHERNAVINATranslation of Fantasy books for the Chinese and other markets
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How to register a company in China in 2019

As one of the most powerful economic players in the world and its largest manufacturer, China attracts many foreign entrepreneurs and investors. In this article, we will share with you the process of starting a business in China and how to register a company as an expatriate, taking into consideration factors such as formalities, procedures and the necessary documentation required.

Kate CHERNAVINAHow to register a company in China in 2019
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Overcoming the challenges of translating your menu into Chinese

All about restaurant menu translation from and to Chinese. How to translate menu without loosing the meaning of your source language? The Chinese language has a long and rich history. It is the oldest language in the world and is also the most spoken language around the world. In fact, Chinese may be one of the most difficult languages to translate literally because each Chinese character has a separate meaning and putting them together means something different.

Kate CHERNAVINAOvercoming the challenges of translating your menu into Chinese
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