All posts tagged: double 11

Influencer Marketing in China: how to start your campaign with Micro KOLs

Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation.  But what are the first steps to take in order to launch a successful KOL campaign, and how to choose an achievable goal, and what influencer marketing budget shall you allocate?  Ask yourself these 3 questions before partnering with Chinese micro influencers!

Kate CHERNAVINAInfluencer Marketing in China: how to start your campaign with Micro KOLs
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