PR & MEDIA SERVICES IN CHINA
PR & Media Services in China
HI-COM plans and distributes press coverage for international brands in China — press release distribution · media buying · content strategy · ROI reporting — run by a China-based team with published campaign results.
What Is PR & Media Services in China?
PR and media services in China means getting a brand’s story in front of the right Chinese outlets · platforms · audiences: press releases distributed to matched media channels · paid media buying where it strengthens reach · content built for each platform · results reported against agreed goals. HI-COM plans · writes · distributes · reports on this as one connected service — not four separate bookings.
HI-COM’s PR and media team works from the same China-based group that runs the WeChat · Douyin · Xiaohongshu services. A press or media campaign can therefore be paired with social amplification instead of running on its own.
Key Takeaways
- Press release distribution across a network of 10,000+ China PR channels
- Media buying paired with content strategy — not sold as a separate service
- Outlets matched to the brand’s industry and audience — not a blanket blast
- Performance reported against agreed KPIs — not vanity metrics
- Run by the same China-based team behind HI-COM’s WeChat · Douyin · Xiaohongshu services
WHAT WE HANDLE
PR & Media Services
Media Buying
Paid placement across China’s major ad networks and in-platform ad tools — planned to support a press or content campaign rather than run alone.
PR Distribution
Press releases and media outreach across HI-COM’s network of 10,000+ PR channels — matched to the brand’s industry and audience.
Content Strategy & Creation
Press releases · media kits · campaign content planned around what each platform’s audience actually responds to.
ROI & Analytics
Performance tracked against the KPIs agreed at the start of a campaign — not vanity metrics alone.
Ready to Get Your Story in Front of the Right Audience?
Talk to our team about press coverage · media buying or a combined campaign.
Press Materials Built for China’s Media
Every press release and media kit is planned around how China’s outlets and platforms actually cover a story — not translated word for word from an international version. HI-COM’s content team writes the release · builds the media kit · adapts the campaign story for each channel before distribution begins.
This is the same content team behind HI-COM’s WeChat · Douyin · Xiaohongshu copywriting. Press materials and social content therefore stay consistent with the rest of a brand’s China marketing.
How We Work
Discovery & Objective Setting
Understand the brand · the announcement · what success looks like before anything is drafted.
Outlet & Channel Selection
Match the story to outlets from HI-COM’s network of 10,000+ PR channels based on industry · audience · campaign goals.
Content & Press Material Creation
Press releases · media kits · campaign content written for each platform’s actual audience.
Distribution & Media Outreach
Coordinated release across selected channels — paired with paid media buying where it strengthens reach.
Reporting & ROI Analysis
Performance tracked against the KPIs agreed at the start — not vanity metrics.
Proven Results in China
Wuhan King Crab Festival Press Launch
A press launch at Wuhan Tianhe Airport covered by Changjiang Daily and Huangpi Integrated Media · paired with KOL activation reaching 360,000+ cumulative impressions.
View the Case Study →
The Russian King Crab Phenomenon
A multi-city activation across Shanghai and Qingdao reached more than 31 million people around a premium seafood launch.
View the Case Study →
From Gaokao to Father’s Day
A 10-creator campaign across Douyin and Xiaohongshu connected one product to multiple occasions instead of repeating a single message.
View the Case Study →Results from HI-COM’s integrated China marketing campaigns — including press and social work for clients such as Departo — run by the same team that manages PR and media distribution.
Why Choose HI-COM for PR & Media?
CONTINUE EXPLORING
Explore More
Digital Marketing Agency in China
See how PR and media fit alongside WeChat · Douyin · Xiaohongshu and livestream commerce.
Read More →EVENT SUPPORTEvent & Exhibition Support in China
On-the-ground coordination and press coverage for trade shows · exhibitions · corporate events.
Read More →CASE STUDYWuhan King Crab Festival
See how HI-COM combined a press launch with KOL activation for a real product launch.
Read More →Frequently Asked Questions
What does HI-COM’s PR & Media service include?
Press release distribution across HI-COM’s PR channel network · media buying · content strategy and creation · ROI reporting — planned and run as one connected service.
What is the typical turnaround time for a press release?
Turnaround depends on the scope of the campaign. Distribution across the selected outlets typically moves within a few business days once content is approved; drafting and outlet selection take longer on a first campaign than on an ongoing retainer. Contact HI-COM for a timeline specific to your announcement.
How does outlet and channel selection work?
Outlets are matched to the brand’s industry · audience · campaign goal from HI-COM’s network of 10,000+ PR channels. This isn’t a single generic distribution list.
Does this include media training or is it distribution only?
HI-COM’s core PR and media service covers content strategy · creation · distribution and media buying — plus performance reporting. Media or spokesperson training is not a standard part of this service; contact HI-COM to discuss availability for a specific project.
What counts as a "PR channel" in the 10,000+ number?
Chinese media outlets · trade and industry publications · digital and social PR channels that HI-COM has an existing distribution relationship with.
Does the service cover Chinese-language media or international media as well?
HI-COM’s PR and media network is built primarily around Chinese domestic media · trade publications and digital PR channels. A brand needing international coverage alongside China can discuss scope with HI-COM on a per-project basis.
How is ROI measured for a PR campaign?
Performance is tracked against the KPIs agreed with the client up front — reach · coverage · engagement or a specific business metric — and reported rather than left to vanity metrics.
Can PR & Media be combined with WeChat · Douyin or Xiaohongshu campaigns?
Yes. HI-COM’s PR and media team works from the same China-based group that runs WeChat · Douyin · Xiaohongshu services. Press coverage and social content can therefore be planned as one campaign rather than run separately.
Page reviewed and updated August 2026 by HI-COM’s marketing team.
Let’s Talk About Your PR & Media Project
Contact HI-COM to plan press coverage · media buying or a combined China marketing campaign.