Video Games Translation and Localization in China
By the end of 2020, the number of gamers in China had already grown to over 660 million. That’s more than not just the gamers, but the entire populations of the United States, France, Germany, Japan, and the United Kingdom – combined.
The Q3 revenue for the country’s gaming industry saw a year-on-year increase of over 15% and reached USD 10.4 billion. Success with even a small percentage of the world’s largest market for both desktop and mobile games can translate into massive revenue. However, as the market is competitive and the Chinese language is difficult to master, expert video game localization in China is key to success.
Video games are not like traffic signs or basic instruction manuals. They’re immersive experiences carefully crafted to transport players to new worlds. But there’s nothing like glaring typos, incomprehensible dialogue, or a cultural faux pas to jolt a player right back into the real world, as they cringe at the awkwardness or struggle to figure out the next step. High-quality localization prevents these mishaps and helps you to both grow and keep your audience.