Website Copywriting

Why do you need a professional website copywriting service?

Whether you are a B2B or B2C business, professional website content is one of the key elements to your success. Your website represents who you are and what you do, and is the corporate identity of your brand, product or service. It is the first impression a client or prospect has of your company. Using a website copywriting service can simplify your life a ton!

When creating a new website or refreshing an existing one, do not underestimate the importance of good website content. Professional content will immediately establish trust and credibility with your audience and is a powerful marketing tool if it has the right marketing elements, such as calls to action. It can also be a powerful means of SEO, so that you can be found online when prospects are looking for your product or services.

It is important to understand that it is not only beautiful words that work – but the most searched ones.

 Here is what we bring to the table by proposing a website copywriting service:

  • Market positioning
  • Professional website content
  • Native level professional language
  • Formatting for your design/template
  • Appealing to your audience
  • SEO-friendly: keywords search, Meta-title, Meta-description etc.
  • Marketing oriented
  • On-time delivery

Who will write for you?

At HI-COM only native speakers whom are experienced marketers and copywriters are qualified to work with you on your website. A good writer does not necessarily make a great website copywriting professional. To be qualified to work with our clients our copywriters have to:

  • Be a native speaker of the required language
  • Have over 3 years of SEO Marketing experience
  • Have a degree in Literature/Marketing/Journalism/Linguistics
  • Be located in your city
  • Have over 3 years of Copywriting experience
  • Have experience in your industry, with at least 10 relevant industry-related projects in their portfolio

Here at HI-COM not only do we provide a copywriter, we oversee the entire process to ensure you have nothing to worry about. We provide a team comprising a Project Manager, Copywriter, Editor and Proof-reader.

Our website copywriting process:

Your point of contact is our Project Manager (PM) who will take care of the entire process for you. Our motto is: “efficient; professional, and easy to do business with!”

  1. Interview – our project manager and copywriter will take note of your needs at a kick-off meeting
  2. Benchmark – our copywriter will undertake market research to make sure your website stands out and is a step ahead of competitors
  3. Design – our copywriter will talk to your design team to ensure the copy will fit your website
  4. Draft delivery – after editorial checks, our copywriter will deliver the draft to our PM, and you will receive the first draft, add your comments and remarks. Our PM will explain the marketing strategies we used in your copy, if you are not familiar with them.
  5. Review – our copywriter will improve the copy according to your comments, and you will receive the second draft.
  6. Final copy – if more changes are needed, we will modify and perfect the copy. Our goal is to deliver copy you love, your customers react to, and your business benefits from.

Your success is our success!


Professional Copywriting: blog writing service

Why do you need a blog?

Blog writing service is something every online business needs! Blogs are a key way of keeping your audience updated and keeping your brand or company relevant.  Chinese blogging is not as difficult, when you ask for help a professional team! Here are a few reasons why you should create and maintain a blog on your website:

  • Build on online audience
  • Engage your potential customers
  • Retain your current customer base
  • Share your news with the world
  • Create and build brand awareness
  • Increase your web traffic
  • Build your reputation
  • Foster trust and credibility within your field
  • Convert to sales

A professional looking, search engine optimized blog with useful and engaging content will work wonders for your business, opening a virtual door into a digital world of potential costumers! Those are the main reasons you need blog writing service!

Let us worry about writing articles in Chinese for your China specific blog!

For any international business writing articles in Chinese is not an easy task. Technical or creative copywriting requires using writing skills of local professional. Writing blog articles in Chinese (Chinese blogging) is one of the most popular services we provide for clients who are building their business in China. Want to make sure Chinese market is welcoming you? Try to boost your Chinese blog with Chinese blogging support from HI-COM!

How to create a blog that delivers results?There are 3 rules of Chinese blogging:

  • Valuable content
  • SEO optimized
  • Consistent publishing

What do we offer:

  • One-off or series blog post writing services: We can create a single blog post or create a series of blog posts to be posted frequently, depending on your needs and budget.
  • Editorial planningideas: We can create a list of ideas for your posts/campaign that will work in your niche (monthly/quarterly/yearly).
  • Editorial planningpublishing channels: We can create a full planning including “ideas + publishing channel + publishing time” for a long-term project (monthly/quarterly/yearly).
  • Multi-media (infographics, customized images, podcasts, etc.) – We provide extra materials for you as per your request.
  • Social media managements: if needed, we can manage all the points above on your behalf.
  • Blog/Social Media Localization: we can recreate your posts and adapt them to foreign markets

Our process:

We provide a team of professionals. Your dedicated Project Manager (PM) will oversee the process for you, allowing you to focus on your main business. Our motto is: “efficient; professional; easy to do business with!”

  • Interview – our project manager and copywriter will take account of all your needs during a kick-off meeting/call.
  • Research – our copywriter will carry out industry research to create content that is current, relevant to your industry, and that will engage your desired audience
  • Draft delivery – after editorial checks, you will receive the first draft and have an opportunity to provide feedback.
  • Review – after revisions and reviews, our copywriter and editor will improve the copy according to your comments, and you will receive the final draft.

Our goal is to deliver the blog content that will keep your readers and customer base engaged and informed, and keep your business relevant in the competitive market space.


SEO copywriting services: with content shifting more and more to video, many of our clients ask whether they should still pay attention to written content. Even if visuals attract the attention of your audience, written content will always be a powerful medium and is particularly effective for search engines.


What is SEO Copywriting?

SEO copywriting is not only about making search engines love you and rank you at the top of searches, it is also about creating attractive content that reads well, creates leads, and is shared in your business circles.

When talking about SEO copywriting, we talk about striking a balance between the machine and the human reader. It requires special skills and knowledge of the audience you are trying to reach, the keywords they will search for, and the content that will resonate with them.

SEO copywriting will use different keywords from region to region, and from culture to culture. To take a simple example, “pants” in the USA will be far more widely used than “trousers”; however, in the UK, “pants” will mean “underpants”. It is important to have a clear SEO strategy that is localized for the target audience.

Here at HI-COM we provide localized SEO copywriting services that target the most widely used terms or keywords in your region.

SEO Copywriting Services we offer

  • Product Specification: When writing a specification for your products we engage your audience and we ensure the content is search engine optimized.
  • Newsletters: Products, services, and specials – your audience needs to be updated on your business, and we know how!
  • Press Releases: News channels, RSS feeds and more; we create press releases that get attention.
  • Blogs: Creating interesting and informative articles that will give your customers a reason to come back.
  • Website Copy: From tech to service – we create SEO content for businesses in all industries.

What deserves extra attention:

  • Meta descriptions
  • Title tags
  • Image Alt Text
  • Amount of words per page

Our process:

We provide a team of professionals. Your dedicated Project Manager will oversee the process for you, allowing you to focus on your main business.

Our motto is: “Efficient, professional, easy to do business with!”

  1. Interview – our project manager and copywriter will listen to you closely to understand your needs at a kick-off meeting or phone call
  2. Benchmark – our copywriter will carry out some research to make sure your website content stands out from competition and determine what the optimized key-words are for your industry
  3. Design and branding – our copywriter will talk to your design and branding teams to ensure the copy fits your website and is aligned with your brand strategy
  4. Draft delivery – after our copywriter and editor’s input, we will deliver the draft to you, to give you an opportunity for feedback. Our PM will introduce the marketing strategies we used in your copy so you can understand how your website content will now be search engine optimized.
  5. Review – our copywriter will modify the copy based on your feedback, if any, and you will receive the second draft
  6. Final copy – if more changes are needed, we will perfect the copy. Our goal is to deliver content you love, that engages your customers, and ultimately benefits your business.

Why don’t you create desire when creating a product description?

Technical or creative, a product description copywriting delivered right can affect your consumer, depending on the emotion you put into it, connection to your brand promise, and most importantly – the way you put information together. E-commerce content writing is what we do best!

We believe that every product is different and every product deserves a unique presentation. Creating a product description is not only about providing a technical information, it is more about creating a desire.

Here at HI-COM we make sure that your product won’t be lost among various products of others. Product description copywriting shall be delivered to you by professionals, and we make sure of it!

Bring your products to a next level!

 

Here is what we do at HI-COM:

  • Create a unique voice of your product, irresistible to consumer
  • Align product description with brand culture
  • Recreate and localize your product description to multiple languages and cultures
Stéphane ChouryWebsite Copywriting