CHINA BUSINESS CONSULTING
China Business Consulting
HI-COM’s China-based consulting team helps international companies enter, research and grow in the Chinese market: market entry strategy, market research, partner & distribution search and brand naming, delivered as one connected practice rather than four separate vendors.
THE SHORT ANSWER
What Does a China Business Consultant Do?
A China business consultant at HI-COM helps international companies understand the Chinese market, decide how to enter or grow in it, and connect with the right partners to make that plan real, combining strategy, research and local execution from a Shanghai-based team rather than advice alone.
Understand the Market
Competitor, pricing and consumer research before any strategy is set.
Plan the Entry
A positioning and go-to-market plan matched to your entry mode.
Connect & Execute
The right partners, distributors and legal filings to start operating.
HI-COM’s consulting team has worked on China market entry and business matchmaking for 10+ years. The same team runs market entry strategy, market research, brand naming and partner search as one connected practice, so a project can draw on all four without switching vendors.
Key Takeaways
- China business consulting at HI-COM covers four connected services: market entry strategy, market research, partner & distribution search and brand naming
- One China-based consulting team runs all four, so a project can draw on more than one without switching vendors
- Built for companies with no China presence yet, and for companies already operating but underperforming
- Each service also stands on its own if that is all you need
- 10+ years of experience in China, with offices in Shanghai, Nice and Hong Kong
THE FOUR SERVICES
Explore HI-COM’s China Consulting Services
China Market Entry Strategy
Market and positioning review, entry-model assessment and go-to-market planning, delivered as one turnkey engagement.
Read More →02Market Research
Competitor analysis, pricing benchmarks and consumer behavior research before you commit to a plan.
Read More →03Partner Search & Distribution
Find the right distributors, importers and channel partners already operating in China.
Read More →04Brand Naming
A China-market name built for how local audiences search, remember and trust a brand.
Read More →NATIONWIDE COVERAGE
A Consulting & Event-Support Network That Spans China
HI-COM’s consulting and on-the-ground project work is not limited to one city — from market-entry and research engagements to event and exhibition support, the team has worked across HI-COM’s national network.
REAL WORK, ON THE GROUND
HI-COM’s China-Based Team at Work
A look at HI-COM’s consulting team on the ground in China, from industry conferences and trade expos to gala dinners and delegation visits.
WHY BRANDS WORK WITH US
Why Choose HI-COM for China Consulting?
Active chamber member: AustCham Shanghai · BritCham Shanghai · CanCham Shanghai · CCI France Chine
See the international brands who trust HI-COM on our client trust page.
HOW TO GET STARTED
From First Conversation to Delivery
Free Consultation
Talk through your China objective with HI-COM’s consulting team, no cost or commitment.
Scoped Engagement
HI-COM proposes which service, or combination of services, fits your situation, and the exact scope.
China-Based Delivery
One team delivers the work, with regular updates rather than a black box.
PREFER WECHAT?
Scan to Reach HI-COM’s Consulting Team Directly
Skip the form and start a conversation on WeChat. HI-COM’s China-based team will pick it up from there.
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PROOF, NOT PROMISES
Real Results From HI-COM’s Consulting Work
RUBY Global Solutions — Business Matchmaking
When RUBY Global Solutions, a soy protein feed producer, needed to connect with Chinese soybean protein manufacturers outside the industry’s top global tier, HI-COM’s consulting team used chamber-network and trade-show contacts to find the right, reachable leads, leading to an invitation to visit a target company’s Beijing headquarters.
Read the Full Story on Partner Search & Distribution →Brand Naming — President Oral Care & COLUN
HI-COM has named and localized brands for companies including President Oral Care, a 140+ product Italian oral care brand that needed a name benchmarked and registered as a trademark in China, and COLUN, a Chilean dairy cooperative that needed a name and website working across Spanish, English and Chinese.
See the Brand Naming Case Studies →Frequently Asked Questions
What’s the difference between market research and market entry strategy at HI-COM?
Market research answers what the China market looks like: competitors, pricing and consumer behavior, before you commit to anything. Market entry strategy takes that picture and turns it into an actual plan: entry mode, positioning, go-to-market and partner connections. Many projects use both, but each also stands on its own.
Do I need a market entry strategy if I already have a distributor in China?
Not necessarily. If you already have a working entry plan and just need the right contacts, HI-COM’s Partner Search & Distribution service can run on its own. A full market entry strategy is more useful when the plan itself, not just the contacts, is still unresolved.
Can HI-COM handle company registration and legal filings, or only the strategy and research side?
HI-COM’s China Market Entry Strategy service includes registration and legal filings as part of a turnkey engagement, with the exact scope agreed during your consultation. Market research and brand naming on their own do not include filings.
Is the information I share during a consulting engagement kept confidential?
Yes. Company and market information you share with HI-COM’s consulting team is treated as confidential and used only for your project.
What’s the first step if I have no presence in China yet?
Start with a consultation. HI-COM’s consulting team will typically recommend market research first if the market itself is still an unknown, or move straight into market entry strategy if you already understand the market and need a plan.
What happens after the free consultation if I decide to move forward?
HI-COM confirms the scope and deliverables in writing, then the same consulting team that ran your free consultation delivers the engagement, so you are not handed off to a different team partway through.
Can I contact HI-COM’s consulting team on WeChat instead of the contact form?
Yes. Scan the WeChat QR code on this page to reach HI-COM’s team directly, or use the contact form if you would rather send a written project brief first.
Page reviewed and updated August 2026 by HI-COM’s China consulting team.
Let’s Talk About Your Project
Contact HI-COM to scope market entry, research, partner search or brand naming for your business.
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