Why should brands consider Xiaohongshu / RED?
Although it started as a product reviews site with an open ecosystem where people discover new trendy products, Xiaohongshu is now China’s top app for fashion and cosmetics. With 85 million monthly active users, Little Red Book is a go-to app for females aged 20- 35 years old living in top-tier cities in China to discover the latest trends and products.
Research shows that an average user spends about 5.8 hours per day on this app.
Based on user generated content, Xiaohongsu is the gateway to customers’ trust in China. Xiaohongshu is also home to Key opinion customers and leaders and is one of the most popular apps for advice-based social shopping.