Marketing Collateral Copywriting

Wondering why shall you need marketing copywriting services? Whether you run a small, medium or large business, marketing collateral such as brochures, catalogues or newsletters are the key form of communication with your valuable customer base. One of the main goals of your marketing strategy is to leave a positive impression, leave them informed, and persuade your customer to come back to you.

HI-COM’s marketing copywriting services include:

Brochure Copywriting: Effective communication is the key to successful sales. If your brochure doesn’t sell, it means the content is not good enough. Here at HI-COM we create and edit successful marketing collateral that delivers results.

Newsletter Writing: Email newsletters will help you to update your customers with news, promotions or events. They also help to gain trust from your customers and keeps you relevant. Our creative team will make sure your voice is persuasive and professional.

Presentation Copywriting: New product launches or general corporate presentations – engagement of your audience is always the goal. At HI-COM we make sure that your presentations are professional, solution-focused, and answer the questions of your clients.

Email Copywriting: Email marketing is one of the most cost-effective marketing tools. Your emails should inform, inspire action, have catchy headlines that are aligned with your brand identity. Our professional marketers will help you to create content that connects with your target audience, making your marketing campaign a success.

Sales & Marketing Collateral We Can Create:

  • Advertisements
  • Brochures
  • Flyers
  • Sales or media kits
  • Sales letters
  • Sales presentations
  • Trade show materials
  • Direct mail pieces
  • Banners
  • Displays
  • Signage
  • Product packaging
  • Brand logos
  • Business cards
  • And more!

Your brochures and catalogues are the main tools in your sales strategy.

Whether its technical, creative or educational, your brochure represents your business offering. Needless to say, your brochure or catalogues need to be professional and engaging.

Ask us more about Brochure Copywriting Services by HI-COM!

Social Media & Copywriting

Our Chinese Social Media experts are ready to put you on the map in China: from a full Social Media Plan, to a single blog post copy. As a localization expert, we will preserve and truly localize your unique brand image and your corporate message!

Interpreting

Need an interpreter for an event, meeting, conference or exhibition? HI-COM is an interpreting company that provides fully qualified and experienced interpreters when and where you need them.

Translation & Localization

We offer a fully comprehensive translation and localization service, covering over 40 language pairs. Whether it’s just a one-page letter or a large scale project, we’ll take care of it!


Why does the quality of your brochure & catalogue matter? 

Aside from design and print quality, one of the most important elements in your brochure is the content! Here is why brands shall pay extra attention to the copywriting of brochures, catalogues and other marketing collaterals:

  • Your one-to-one consumer interaction tool
  • Costs less than other advertising channels
  • Lasts longer than most other promotional channels

What makes a quality brochure?

In order to sell, your brochure or catalogue has to answer all possible questions of a potential buyer. Here at HI-COM we focus on the main aspects of a successful brochure or catalogue:

  • Unique approach
  • Memorable and persuasive tone
  • Targeted audience appeal
  • Logically arranged technical information
  • Call to action – directing consumers to purchase

Here is what we bring to the table for brochure/catalogue marketing copywriting:

  • Effective marketing positioning
  • Eye-catching content
  • Native level professional language
  • DTP formatting of your design/template
  • Marketing oriented
  • On-time delivery

Marketing Copywriting team of HI-COM

At HI-COM only experienced native speakers whom are skilled marketers and copywriters are qualified to work with you on your website. A good writer does not necessarily make a great website copywriting professional. To be qualified to work with our clients our copywriters have to:

  • Be a native speaker of the desired language
  • Have over 3 years of SEO Marketing Experience
  • Have a degree in Literature/Marketing/Journalism/Linguistics
  • Be based in your city
  • Have over 3 years of copywriting experience
  • Have strong industry experience in your field, with a minimum of 10 relevant industry-related projects in their portfolio

Here at HI-COM not only do we provide copywriters, we oversee the process at each stage to ensure you have nothing to worry about. We provide a team comprising a Project Manager, Copywriter, Editor and Proof-reader.


Our process:

Your point of contact is our Project Manager (PM) who will take care of the entire process for you. Here is what the process of copywriting project looks like in HI-COM:

1.Interview – our project manager and copywriter will take note of your needs at a kick-off meeting

2. Benchmark – our copywriter will carry out market research to make sure your brochure or catalogue stands out from your competitors

3.  Design – our copywriter will talk to your design team to ensure the copy will fit with existing brochures and marketing collateral

4.  Draft delivery – after editorial checks, our copywriter will deliver the draft to our PM, and you will receive the first draft with an opportunity to provide feedback. Our PM will explain the marketing strategies we used in your copy, if you are not familiar with them.

5.  Review – our copywriter will improve the copy according to your comments, and you will receive the second draft

6.  Final copy – if more changes are needed, we will perfect the copy. Our goal is to deliver a brochure you love, which is a hit with your customers, and one your business will benefit from.


Email Marketing Newsletter Copywriting Services

Why could you require Email Marketing Copywriting?

It is important for businesses to keep in touch. And even more – to keep in touch with your customer base. Newsletter copywriting service as a part of Email marketing accomplishes just that! Statistics show that more than 20% of people on your mailing list will actually read the newsletter you sent – and it is up to you whether you will convert those people into buyers or not.  A professionally created newsletter can be a powerful sales and marketing tool, as well as a great way to keep your customers engaged and informed.

newsletter copywriting

Main benefits of a Newsletter/Email Marketing?

  • Fast way to connect with potential and existing audiences
  • Cost efficient comparing to other digital marketing campaigns
  • Opportunity to bring old clients back
  • Assure existing clients of your business stability

What makes a Professionally created Newsletter:

  •  An Engaging Subject line
  •  Attractive Content
  •  Conversational tone
  •  Effective and informative graphics
  •  Appropriate length and fonts
  •  Audience segmentation
  •  Mobile friendly
  • AB tested

Just like any other strategies, newsletter copywriting as a part of email marketing evolves and changes with time and consumer preferences.  What worked five year ago, may not work today. If done right, email marketing can outperform SEO, content marketing and ‘paid per click’ advertising measures. Newsletter copywriting is something that shall be done by a professional team of marketers copywriters! And we make sure of that!

Try out our team of English, Chinese or French native copywriters today!

What does HI-COM offer?

HI-COM provides a team of copywriting specialists, including a Creative Director, Editor, Copywriter and Proofreader to ensure your newsletter copywriting, newsletter strategy or your single newsletter is drafter to achieve its purpose! We offer professionalism, hustle-free project management and a competitive offer!

Want to learn more about Newsletters and how it can change your business?

Stéphane ChouryMarketing Collateral Copywriting