Wondering why shall you need marketing copywriting services? Whether you run a small, medium or large business, marketing collateral such as brochures, catalogues or newsletters are the key form of communication with your valuable customer base. One of the main goals of your marketing strategy is to leave a positive impression, leave them informed, and persuade your customer to come back to you.
HI-COM’s marketing copywriting services include:
Sales & Marketing Collateral We Can Create:
- Advertisements
- Brochures
- Flyers
- Sales or media kits
- Sales letters
- Sales presentations
- Trade show materials
- Direct mail pieces
- Banners
- Displays
- Sales presentations
- Trade show materials
- Direct mail pieces
- Banners
- Displays
Your brochures and catalogues are the main tools in your sales strategy.
Whether its technical, creative or educational, your brochure represents your business offering. Needless to say, your brochure or catalogues need to be professional and engaging.
Ask us more about Brochure Copywriting Services by HI-COM!
Why does the quality of your brochure & catalogue matter?
Aside from design and print quality, one of the most important elements in your brochure is the content! Here is why brands shall pay extra attention to the copywriting of brochures, catalogues and other marketing collaterals:
- Your one-to-one consumer interaction tool
- Costs less than other advertising channels
- Lasts longer than most other promotional channels
What makes a quality brochure?
In order to sell, your brochure or catalogue has to answer all possible questions of a potential buyer. Here at HI-COM we focus on the main aspects of a successful brochure or catalogue:
- Unique approach
- Memorable and persuasive tone
- Targeted audience appeal
- Logically arranged technical information
- Call to action – directing consumers to purchase
Here is what we bring to the table for brochure/catalogue marketing copywriting:
- Effective marketing positioning
- Eye-catching content
- Native level professional language
- DTP formatting of your design/template
- Marketing oriented
- On-time delivery
Marketing Copywriting team of HI-COM
At HI-COM only experienced native speakers whom are skilled marketers and copywriters are qualified to work with you on your website. A good writer does not necessarily make a great website copywriting professional. To be qualified to work with our clients our copywriters have to:
- Be a native speaker of the desired language
- Have over 3 years of SEO Marketing Experience
- Have a degree in Literature/Marketing/Journalism/Linguistics
- Be based in your city
- Have over 3 years of copywriting experience
- Have strong industry experience in your field, with a minimum of 10 relevant industry-related projects in their portfolio
Here at HI-COM not only do we provide copywriters, we oversee the process at each stage to ensure you have nothing to worry about. We provide a team comprising a Project Manager, Copywriter, Editor and Proof-reader.
Want to learn more about other services by HI-COM?
Our process:
Your point of contact is our Project Manager (PM) who will take care of the entire process for you. Here is what the process of copywriting project looks like in HI-COM:
Step 1
Interview
Our project manager and copywriter will take note of your needs at a kick-off meeting.
Step 2
Benchmark
Our copywriter will carry out market research to make sure your brochure or catalogue stands out from your competitors.
Step 3
Design
Our copywriter will talk to your design team to ensure the copy will fit with existing brochures and marketing collateral.
Step 4
Draft delivery
After editorial checks, our copywriter will deliver the draft to our PM, and you will receive the first draft with an opportunity to provide feedback. Our PM will explain the marketing strategies we used in your copy, if you are not familiar with them.
Step 5
Review
Our copywriter will improve the copy according to your comments, and you will receive the second draft.
Step 6
Final copy
If more changes are needed, we will perfect the copy. Our goal is to deliver a brochure you love, which is a hit with your customers, and one your business will benefit from.
Email Marketing Newsletter Copywriting Services
Why could you require Email Marketing Copywriting?
It is important for businesses to keep in touch. And even more – to keep in touch with your customer base. Newsletter copywriting service as a part of Email marketing accomplishes just that! Statistics show that more than 20% of people on your mailing list will actually read the newsletter you sent – and it is up to you whether you will convert those people into buyers or not. A professionally created newsletter can be a powerful sales and marketing tool, as well as a great way to keep your customers engaged and informed.
Main benefits of a Newsletter/Email Marketing?
- Fast way to connect with potential and existing audiences
- Cost efficient comparing to other digital marketing campaigns
- Opportunity to bring old clients back
- Assure existing clients of your business stability
What makes a Professionally created Newsletter:
- An Engaging Subject line
- Attractive Content
- Conversational tone
- Effective and informative graphics
- Appropriate length and fonts
- Audience segmentation
- Mobile friendly
- AB tested
Just like any other strategies, newsletter copywriting as a part of email marketing evolves and changes with time and consumer preferences. What worked five year ago, may not work today. If done right, email marketing can outperform SEO, content marketing and ‘paid per click’ advertising measures. Newsletter copywriting is something that shall be done by a professional team of marketers copywriters! And we make sure of that!
Try out our team of English, Chinese or French native copywriters today!
What does HI-COM offer?
HI-COM provides a team of copywriting specialists, including a Creative Director, Editor, Copywriter and Proofreader to ensure your newsletter copywriting, newsletter strategy or your single newsletter is drafter to achieve its purpose! We offer professionalism, hustle-free project management and a competitive offer!
Want to learn more about Newsletters and how it can change your business?
What Our Clients Say
Done it right. Impressive services!
Our cooperation with Stephane Choury and his team at HI-COM Asia aimed to launch our new company website and online client platform in China.
We were delighted by the amount of research done to understand our very specific industry and its codes.
