MARKETING SERVICES IN CHINA
Digital Marketing Agency in China
HI-COM helps international brands build awareness, grow community and drive e-commerce sales across China’s marketing ecosystem — WeChat, Douyin, Xiaohongshu, KOL and livestream commerce, managed by a China-based team.
KOLs & Creators Across 12+ Platforms
Views on a Single Douyin/Xiaohongshu Campaign
PR Channels & Media Partners in China
What Does a Marketing Agency in China Do?
A China marketing agency plans and runs campaigns across the platforms that actually drive attention and sales in China — WeChat for owned-audience content and mini-programs, Douyin for short-form video and livestream commerce, Xiaohongshu (RED) for product discovery and social shopping, and KOL/influencer partnerships to build trust quickly with a new audience. It also covers PR distribution, paid amplification and campaign reporting, since visibility on any single platform is rarely enough on its own.
HI-COM manages this end to end: strategy, account setup, content creation, creator casting, paid media and reporting, coordinated across platforms rather than run as separate, disconnected projects.
Our Marketing Services
Five channels, one coordinated strategy.
Douyin (TikTok) Marketing
Creator casting, short-form video and livestream commerce on China’s largest short-video platform.
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Xiaohongshu Marketing
Product discovery and social-shopping content for China’s top fashion and lifestyle app.
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WeChat Marketing
Official accounts, mini-programs, community management and lead generation on WeChat.
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KOL & Influencer Marketing
Casting and campaign management across 20,000+ KOLs on 12+ Chinese platforms.
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Livestreaming Campaigns
Livestream commerce planning and host coordination for direct in-app sales.
Learn More →How We Work
Dedicated Manager
A dedicated marketing manager is assigned to your account.
Strategy
We develop a social media and channel strategy specific to your business.
Content & Ads
Engaging content calendars and advertisements are developed and scheduled.
Optimization
Growth optimization and daily maintenance keep campaigns performing.
Reporting
Regular reporting and communication keep you informed on results.
Digital Marketing in China: Strategic Planning
Stage 1
Collecting market data, including competitor performance, pricing strategy and communication style across China’s digital ecosystem.
Stage 2
Creating localized marketing personas and identifying the right channels for the brand.
Stage 3
Developing digital marketing strategies to enter or improve performance in the Chinese market, including communication and e-commerce.
Why HI-COM?
Local Teams
Professional teams in China and Europe streamline client communication for higher-quality work.
Data Research & Analysis
We research the platforms and channels your audience actually uses, and how their habits change by device.
Handmade Resource Lists
We manage our own lists of KOLs, KOCs, content creators and writers for better partnerships and costs.
Network
Relationships with Chinese media, e-commerce platforms and agencies enable complex, coordinated projects.
Proven on China’s Biggest Platforms
4.48M Views: Douyin & Xiaohongshu
A 10-creator campaign across Douyin and Xiaohongshu connected one product to multiple occasions — Gaokao, Dragon Boat Festival, Father’s Day and fitness/nutrition audiences — generating 4.48 million views.
31M+ Reached: King Crab Festival
A year-long multi-city campaign for Russian Fishery Company drove a 120% increase in search queries and 13% consumption growth in second- and third-tier cities, reaching 31+ million people.
PR & Advertising Support
Alongside channel management, HI-COM supports the paid and earned-media side of a campaign:
Media Buying
Paid boosts and paid content distribution for social and content campaigns.
PR Distribution
Access to 10,000+ journals, web partners and media channels in China.
Content Strategy & Creation
Press releases and interviews that build brand recognition and trust.
ROI & Analytics
Clear, data-based reporting against the goals we set together.
Frequently Asked Questions
Which Chinese platform should my brand start with?
It depends on your product and audience: Xiaohongshu suits fashion, beauty and lifestyle discovery; Douyin suits short-form video and livestream sales; WeChat suits owned-audience and community building. We help you prioritize based on your goals and budget rather than running all channels at once.
Do you manage the whole campaign, from creators to reporting?
Yes. HI-COM handles strategy, account setup, content creation, creator casting, publishing and post-campaign performance reporting as one coordinated process.
Can marketing campaigns include direct sales, not just brand awareness?
Yes, through WeChat mini-program stores, Douyin Shop and livestream commerce, which let viewers purchase directly inside the app.
Do you work with brands that are new to the Chinese market?
Yes — many of our clients are entering China for the first time. We often pair marketing with our Consulting team’s market research and market entry strategy work.
Can campaigns run across Douyin, Xiaohongshu and WeChat together?
Yes — we regularly plan campaigns that run across multiple platforms together, with each platform playing a different role in the same strategy, as in our 4.48M-view Douyin/Xiaohongshu campaign.
Let’s Talk About Your Project
Tell us about your brand and goals in China, and we’ll recommend the right channel mix.