Marketing

Translate a website to Chinese: all you need to know in 2020!

How to translate a website to Chinese in order to enlarge this huge audience and reach local markets? When coming to emerging markets such as China, Brazil, Russia booming imports and e-commerce markets have made these counties and cultures impossible to avoid. In this article we will describe how to translate a website and show you how to avoid problems when localizing it.

Kate CHERNAVINATranslate a website to Chinese: all you need to know in 2020!
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Guide to Chinese cross border platforms in 2020

Find out where Chinese consumers are spending money in a time where overseas shopping has become the norm! Besides Xiaohongshu, which other Chinese cross border platforms are people using when shopping online for overseas products in China?  If an overseas brand has not entered the Chinese market for a long time, is it because it has not found a suitable e-commerce channel? Find out the answers in this article.

Kel YEGuide to Chinese cross border platforms in 2020
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HI-COM’s events in September

Some of the activities HI-COM was involved in in September 2020. Events in Shanghai, Guangzhou, some talked and workshops were keeping our team busy. But we can’t complain, each of these events were fun and educating!

Kel YEHI-COM’s events in September
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What’s new on WeChat in 2020

Zhang Xiaolong once said, “WeChat is a way of life”. Since its launch in 2011, WeChat has changed the way China communicates and makes purchases (both online and offline). Today, WeChat is also changing the way in which people search for information. What’s new on WeChat in 2020?

JasonWhat’s new on WeChat in 2020
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Entering the Chinese Market: 10 things brands need to do

Over the past decade, marketing in China has become increasingly more internet-based. This has forced foreign and domestic companies that enter the Chinese market to become mobile-friendly, in order to allow instant access to customers. Along with the success and multiple uses of social media apps, it is no surprise to know that consumers have infinite information at their fingertips. It is therefore up to companies and brands to utilize this information in order to better connect with potential customers in specific markets.

Kate CHERNAVINAEntering the Chinese Market: 10 things brands need to do
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5 social e-commerce solutions in China besides Tmall

Besides opening a Tmall store, what are the other options when entering China’s e-commerce market?

China’s e-commerce platforms have millions of internet users and target a wide variety of online consumer groups. E-commerce platforms provide multiple interaction opportunities for consumers and make it more convenient for companies to improve their  products based on the needs of their customers – therefore, helping to enrich their brand. Today, more and more international brands are turning to cross-border e-commerce when entering the Chinese market.

Kate CHERNAVINA5 social e-commerce solutions in China besides Tmall
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Discover how localisation can impact your SEO ranking

Has your company decided to make a brave move into the global e-commerce market?  If so, you may find yourself in need of an efficient yet cost-effective way of localising your website successfully.  In this article we will discuss the benefits of effective localisation when targeting markets overseas and the detrimental effects it has on SEO, and therefore, the overall success it can have on your online business.

Kate CHERNAVINADiscover how localisation can impact your SEO ranking
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