HI-COM x Binghatti: Chinese KOLs and luxury real estate

In a world where digital influence now plays such a pivotal role, Hi-COM, expert in translation, interpreting and digital marketing, has once again demonstrated its know-how by collaborating with luxury real estate brand Binghatti. At the prestigious Luxury Property Show (LPS) in Shanghai, the company implemented a bold strategy, integrating five of China’s most prominent influencers to promote Binghatti’s presence. Let’s find out how KOLs and luxury real estate came together on this occasion.

A Prestigious Collaboration

Binghatti, a renowned developer based in Dubai, is known for its real estate projects combining bold design and innovation. The developer is also known for its prestigious partnerships with other brands such as Mercedes and Bugatti. Looking to make its mark at LPS Shanghai, an event that attracts wealthy investors and international buyers, Binghatti called on Hi-COM to extend its reach to Chinese customers.

In response to this challenge, Hi-COM selected five popular Chinese influencers, also known as Key Opinion Leaders (KOLs), to create engaging and memorable interactions during the event. These KOLs, experts in lifestyle, travel and real estate, shared their experiences live on their social media platforms, generating high engagement and attracting a large online audience.

These influencers included big names in the industry such as 乃提 (Nǎi Tí), 纳哥房产(Nà Gē Fáng Chǎn), 财富论(Cái Fù Lùn) and 晋公子(Jìn Gōng Zǐ), all of whom came to promote luxury real estate in Shanghai.

Strategic impact

Integrating KOLs into a marketing strategy is no accident. In China, where consumers rely heavily on influencer recommendations, such an approach has proven to be particularly effective. Thanks to this campaign, Binghatti not only benefited from increased visibility, but also strengthened its brand image with Chinese investors.

KOLs showcased Binghatti’s iconic properties through immersive videos, carefully staged photos and captivating storytelling. This content projected viewers into the brand’s luxurious world, while highlighting its innovative projects located in the heart of Dubai.

Collaborative success

Hi-COM attributes this success to its dedicated creative team, able to combine local expertise with international communication strategies. This project perfectly illustrates the company’s collaborative approach, where every detail is thought through to maximize the impact of marketing campaigns.

In addition to selecting the influencers, Hi-COM meticulously monitored the campaign, guaranteeing measurable results for Binghatti. The company has thus reinforced its role as an essential bridge between international brands and the Chinese market.

A Marketing Approach in Full Swing

Hi-COM’s experience at LPS Shanghai underlines the growing importance of KOLs in marketing strategies in China. In a context where consumers are constantly seeking authenticity and personal connection, working with influencers is proving to be a powerful lever for brands seeking to set themselves apart from the crowd.

By collaborating with Binghatti, Hi-COM has once again confirmed its expertise in supporting international brands on the Chinese market. This campaign demonstrates how a bold, personalized approach can transform a local event into a global opportunity.

With campaigns such as this one for Binghatti, Hi-COM continues to innovate in the marketing and translation industry. By combining digital strategy, cultural expertise and creativity, the company is establishing itself as a partner of choice for ambitious brands wishing to conquer the Chinese market.