Word of mouth marketing is the oldest and most fundamental marketing tactic possible – get customers talking about your product or service to their social circle. It’s also one of the most effective marketing tactics if done appropriately.
Business in China
Love it or loathe it, remote working is here to stay. Since the pandemic, ‘working from home’ is now a term that everyone is familiar with.
Customer education is about providing information about usage of your product or service before or after purchase. It is important for brands to let their interested audience know the technical aspects of the products, and how to get the best out of the purchase, especially if it relates to gadgets, innovation, or software.
Today “Made in China” is no longer synonymous with poor quality, and consumers are promoting a Chinese nationalism that is influencing consumer habits across the country. Guochao means “national wave” or “national trend” and refers to the new consumer habits that are emerging in China. Indeed, consumers, especially young people, want to see their culture […]
Today we sit down with our partner company BAP, a company led by two great women, who are successfully soft-landing foreign food and beverage brands and businesses to the Chinese market.
Over the past decade, marketing in China has become increasingly more internet-based. Even in the times of Covid-19 pandemic, Chinese economy continued to grow by almost 10%. But how to enter this market and build a strong brand and business in China? What are the new media tools available? How to make sure the brand […]
If you’ve had any contact with China in the past five years, you’ll know just how embedded WeChat is in daily Chinese life. With 1.4 billion monthly users according to Tencent’s 2021, WeChat has almost complete penetration of the Chinese market.
Developing a comprehensive China marketing entry strategy can be a daunting task. More and more brands find China an attractive market, not only due to its size, but also due to its growing middle class, demand for new product categories, and new regulations favoring imports from a list of countries. There’s plenty of room for […]
Speaking the customer’s language, both figuratively and literally, is the first step in making the sale. According to a recent study, 80% of customers prefer to buy products with descriptions written in their own language.
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?