What do you need to know about attending trade shows and exhibitions in China post-pandemic? How can you make sure your company is ready to face the world’s most digitally advanced customers and partners? What are the every-day obstacles for foreign guests in China? Let’s take a look together!
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Driving Business Expansion through the Integration of Live Streaming into a Translation Company’s Operations.
In today’s fast-paced global business world, companies must constantly seek innovative strategies. They need to expand their reach, engage customers, and stay competitive; hence emerges the popularity of live streaming commerce – an innovative approach gaining significant traction. China initially popularized this trend that swiftly permeated international markets—thus offering unique opportunities for entities across diverse […]
Want to attract Chinese tourists in 2023? Chinese tourists were the biggest spenders in 2019 were eager travelers, especially in popular destinations outside of Asia such as the France, Italy, UK and Germany. Leisure travel was the biggest driver of China’s outbound travel, representing 65 percent of travelers in 2019. But what changed after the […]
Over the last few years, short video platforms have supplanted photo-based social media platforms across the world. As Tik Tok has taken over the screen time of youth across the world, Douyin, Tik Tok’s Chinese sister app from the same company, has done the same in China.
Generation Alpha, which covers those born after 2010, represents the first generation to have grown up with omnipresent technology in China. Their early immersion in the digital world will have a significant impact on their future consumption habits. In this article, we will explore emerging consumer trends specific to Generation Alpha in China, and their […]
Chinese E-commerce platforms keep booming in China. It probably comes as no surprise that e-commerce has been hugely affected by the global pandemic. Many experts agree that consumer behaviour has changed significantly from 2020 as a result of Covid-19. However, in 2023 it is clear that e-consumers have adapted to the current global situation, and numbers in […]
During this year’s 618 shopping festival, the top two live-streaming marketing platforms were Douyin and Kuaishou, and for the first time ever, Taobao live-streaming was relegated to the third place, while the Douyin e-commerce platform is gaining momentum. What are the similarities and differences between Douyin e-commerce and traditional Taobao e-commerce? Today, we will share important insights with […]
As China scraps its zero COVID policies, 2023 is set to see China open itself up to more international businesses. What products will most likely succeed in this new landscape after China’s three years of relative isolation?
Interview with China import professionals How to prepare your brand for entering and selling in the Chinese market? Maria: Based on the market research, BAP’s team looks for information which would conclude the ”readiness” of your brand to enter the Chinese market. How does this work? Let’s take a look at the market research points […]
A trademark protects the trademark registrant by ensuring that they have the exclusive right to indicate the source of the product or service, or to get paid by allowing others to use the product or service. The common value of a trademark is usually decided by the recognition and acknowledgement of the trademark, which is […]