To get the most out of your involvement in the China International Import Expo (CIIE) Shanghai, it is crucial to be well prepared, understand business practices in China, and ensure that your interpreting needs are covered. This comprehensive guide will provide you with practical advice on professional interpreting, cultural etiquette, and networking strategies to maximize […]
China’s consumer market is now the second largest in the world, with retail sales amounting to 47.1 trillion yuan in 2023. With the recent global economic slowdown, the Chinese government has been persistent in their efforts to increase domestic consumption across the country, with the July 2024 Politburo meeting specifically emphasising the goal of promoting […]
Have you ever wondered which social media platforms are the most popular in China? Instagram, X, Facebook? Nope, none of those! Read on to find out about the Social Media Apps you should have on your smartphone if you are coming to China, doing business in China, or are just interested in all things Chinese in […]
In the past three decades, Chinese consumer behavior have changed dramatically as incomes have risen and new products and concepts have entered the China market. Consumer behavior continue to evolve today.
As the pandemic restrictions become more of a distant memory, Chinese tourists are beginning to travel abroad again. This trend is marked by significant changes in travel habits and behaviors. This article will explore the latest marketing trends and strategies for targeting Chinese tourists in 2024. Chinese tourists traveling abroad in 2024: profile and behavior […]
We had the privilege of providing simultaneous interpreting services at a crucial event organized by ENSOMENA in Shanghai. The event consisted of two distinct parts, a Gala Dinner and Workshops. Our team ensured seamless interpretation between English and Chinese during the Invest Saudi presentation, with 70 headsets provided, guaranteeing optimal comprehension and enriching participation for […]
Introduction Advertising Law in China China’s Advertising Law was initially passed in 1994 and was revised in September 2015. Read the revised version here is twice as long as the 1994 original. It was implemented to increase consumer protection and impose stricter rules on advertisers. Three examples of brands sanctioned in China for violating advertising […]
The e-commerce revolution in China has transformed the business landscape. This market is based on fertile ground where tradition and technology meet to form a unique consumption ecosystem, particularly during key dates for e-commerce and local festivals. Introduction to the E-Commerce Phenomenon in China Driven by technological innovations and massive adoption by consumers, the rise […]
All about B2B Marketing in China in 2024. While China is experiencing slower growth than the meteoric rates of the past two decades, the country’s B2B market size is still expected to reach 2.7 trillion USD in 2025. To hasten economic recovery, China’s government has introduced incentives for growing the consumer markets, which will create […]
In this article, we will look at ways to captivate and engage audiences for the 520 Festival in China – a key moment for brands in the Chinese commercial calendar. We will also uncover proven marketing strategies to maximize the impact of this unique day. For more key dates, read our article on the Chinese […]
