Speaking the customer’s language, both figuratively and literally, is the first step in making the sale. According to a recent study, 80% of customers prefer to buy products with descriptions written in their own language.
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The popularity of livestreaming has exploded over the past year in China. There are now more than 550 million people tuning into livestreams on a regular basis, up from around 150 million just two years ago. Many livestreams serve purely social functions – the bedrock of any social media is communication between friends, old and […]
In 2021, Xiaohonshu has become a focal point for digital marketing campaigns of lifestyle brands in China. With approximately 100 million monthly active users, of which just under half are 18-24 and over 70% being born after the 90s, this booming Chinese platform is a crucial for reaching the next generation of China’s consumers.
Dazhong Dianping has been called the Chinese version of Yelp. However, its services go well beyond its counterpart, incorporating elements of Groupon, social media, delivery apps, and more. Starting out as a movie and restaurant review platform in 2003, by 2015, Dianping merged with Meituan, one of China’s largest food delivery networks, integrating the functions […]
The Ultimate Guide to Weibo in 2021: Account Registration, Post Publishing, Best Marketing Practices
If you live in China or visit from time to time, you have probably already heard of Sina Weibo. It is one of the biggest tools for digital social networking, interaction and entertainment, and is one of the main players in digital marketing. Hosting more than 521 million monthly active users, Sina Weibo is celebrating […]
Guangzhou has one of the most impressive public transport networks in the world. The metro system alone has 14 lines, covering a whopping 478km; it is the third most expansive in China, and 10th in the world. It can take you to local nature spots like Baiyun Mountain, and hotspots like Shamian Island, but anyone […]
A few months ago, HI-COM felt it was time to start exploring the world of livestreaming. In China, live streaming is an important element of every influencer’s toolbox, which they use to sell products or entertain their Chinese consumers and fans.
If you decide to work or live abroad, or simply start a visa procedure, you will probably need to translate certain documents. HI-COM is an official translation agency, and we provide a variety of certified translations.
How to china is an educational lab aiming to help foreign brand owners and managers to understand the Chinese Social Media ecosystem.