KOL Marketing Services in China
Why brands choose to do KOL marketing
rather than advertising in China?
There are 4 main reasons brand prefer to work with creative content producers,
that are trusted by their large audiences (aka key opinion leaders/KOLs).
KOL recommendation purchase one of the most popular ways of shopping for Chinese customers, providing both entertainment and tangible value. More than 80% of marketers in China say that KOL marketing is effective.
KOL cooperation is a “tailor made” service where brands can tell their story in a creative way with the help of customer’s favorite digital personalities.
old or new followers, KOL marketing helps the brand grow, create more brand awareness and engage with people on a “human” level.
KOL marketing on average creates 8X more sales than targeted social media advertising.
What are the platforms for influencer sourcing in China?
Main KOL campaign management native tools for each Chinese social media platform:
KOL Marketing for brands entering China:
Don’t miss these opportunities!
Livestream marketing, especially KOL livestreaming has become a mainstay in today’s Chinese marketing strategy, growing 5%+ every year.
Almost all shopping platforms provide livestream capabilities, but the market is not yet “overfilled”, so don’t miss this chance to get jump-start your brand presence in China!
According to e-Marketer, in 2019, Chinese social e-commerce sales totalled 186.04 billion USD, a figure that has only grown in the last two years.
That means that people are moving away from traditional marketplaces to recommendation and entertainment shopping.