KOL Marketing Services in China
KOL (KOL stands for key opinion leader) marketing is one of the most effective ways for a brand to connect with its target audience, and China is one of the most “influenced” societies in the world.
Find your China influencer and your perfect Chinese social media channel with HI-COM, a China-specific KOL/Influencer Marketing Full Service Agency.
From casting to campaign details, HI-COM is a China-specific KOL/Influencer Full Service agency that will develop and manage your brand recognition social media program. Make your brand the centre of attention. Created for you by professionals!
Why brands choose to do KOL marketing
rather than advertising in China?
There are 4 main reasons brand prefer to work with creative content producers,
that are trusted by their large audiences (aka key opinion leaders/KOLs).
Effective
KOL recommendation purchase one of the most popular ways of shopping for Chinese customers, providing both entertainment and tangible value. More than 80% of marketers in China say that KOL marketing is effective.
Standing out
KOL cooperation is a “tailor made” service where brands can tell their story in a creative way with the help of customer’s favorite digital personalities.
Engaging
old or new followers, KOL marketing helps the brand grow, create more brand awareness and engage with people on a “human” level.
Selling
KOL marketing on average creates 8X more sales than targeted social media advertising.
What are the platforms for influencer sourcing in China?
Main KOL campaign management native tools for each Chinese social media platform:
KOL Marketing for brands entering China:
Don’t miss these opportunities!
Livestream marketing, especially KOL livestreaming has become a mainstay in today’s Chinese marketing strategy, growing 5%+ every year.
Almost all shopping platforms provide livestream capabilities, but the market is not yet “overfilled”, so don’t miss this chance to get jump-start your brand presence in China!
According to e-Marketer, in 2019, Chinese social e-commerce sales totalled 186.04 billion USD, a figure that has only grown in the last two years.
That means that people are moving away from traditional marketplaces to recommendation and entertainment shopping.
KOL Marketing for Any Industry
Apparel & Fashion
Beauty
Education
Food & Beverage
Luxury
Travel
Home & DIY
Tech
Why Work With Us
We Know What KOL Will Suit Your Brand
Reaching more than 20,000 KOL/Influencers in China on more than 12 China-only social media platforms, we know what talent will be most suitable for your product and your budget!
We know WHERE TO PUBLISH
We help brands develop a clear understanding of all the possible opportunities for promoting on various Social Media platforms, and assist with content creation according to the specific market niche of your product or service.
We create unique content for each client
We help our Influencers create authentic, story-driven, localized content that lives beyond the campaign itself, while assuring the presence of the unique brand voice throughout the campaign.
we work carefully on every kol strategy
We align our content creation according to our key strategy points: distribution, promotion, brand recognition, and ultimately conversion.
we are familiar with LEGAL ASPECTS
We handle the entire contract & negotiation process, copyright issues, and image releases.
Influencer Marketing Case Studies
KOL Collaboration – Cartier Sunglasses
About Cartier Cartier is a French luxury goods conglomerate which designs, manufactures, distributes, and sells jewellery, leather goods and watches. Campaign summary Objective Platform KOL selection create images of strong and independent women, and build linkage between the KOLs to the Cartier collection Weibo & Red top to mid level KOLs with strong personal image and […]
Synergetic Social Media Account and Online PR Management
Case Study Synergetic About Synergetic Synergetic is a renowned Russian daily care brand that has been operating for over 10 years in Russia. Synergetic is committed to the research and development of environmentally friendly cleaning products, adopting German advanced plant extraction technology, using natural plant formulae and healthy and environmentally friendly raw materials. Synergetic offers […]
Wechat Moments Ads & Red KOL – EM NORMANDIE
About EM NORMANDIE The École de Management de Normandie (also known as EM Normandie) is a business school created in 1871. Incorporated as a Higher Education & Research non-profit association (under the 1901 Act) and operating under private law, it has campuses in Caen, Dublin, Le Havre, Oxford and Paris. Services Wechat Moments Ads RED KOL Collaboration Campaign summary Objective: apply the advertisement and KOL strategy […]
Content Creation: Melchers China
About Melchers China : The Melchers China organization is a member of the globally operating Melchers Group. Establishing its first Asian branch in 1866 in Hong Kong, Melchers is engaged in doing business with China ever since. Services Content Creation Insustry： Sales, Service & Supplier network Languages EN About Project We provided copywriting services for […]
Brand Naming and Website Translation: COLUN
About Colun : COLUN was created on June 24, 1949 as a cooperative of 70 farmers located in Chile’s biggest dairy region in order to collect the milk they produced and process it together in an industrial plant in order to transform it into dairy products that were later distributed throughout the country. In addition, […]
Copywriting – ITA
About ITA Creating text for h5 for the mini program according to the creative idea of the client. Industry： F&B Services Copywriting HTml5 Languages CN, EN, IT Total word count 40 000 words About Project The client wanted to showcase the speciality of the local food and beverage when entering the Chinese market.
Brand Name Localization – Chateau Canon-Chaigneau
About Chateau Canon-Chaigneau : Situated in a 21 hectares around Néac in the heart of the Lalande de Pomerol appellation lies this little gem Chateau Canon-Chaigneau. The production and elevage for the last ten years has been carefully managed by the former maitre de chai of Chateau Cheval Blanc, Thierry Garnaud. Here the vines are […]
Social Media and Online PR Management – AMA TIME
About AMAtime AMAtime produces fruit & vegetables NFC purees and juices, mainly organic. Their core principle: to deliver the best with respect, care, and harmony. Industry: Food & Beverage Services WeChat Management Xiaohongshu Management Online PR Management What We Did WeChat Management We have managed the brand Official account for the period of 12 months, […]
Social Media and KOL Marketing, Xiaohongshu Store and PR Management – Departo
About Departo Established in 2019 by the founders of Yabu Pushelberg and Stellar Works, Departo translate ideas into objects. Services WeChat Marketing WeChat Account Management Youzan (WeChat Store) Management Xiaohongshu Marketing KOL Marketing Campaign Xiaohongshu Store Management PR Management To introduce the brand to the Chinese audience, we developed strategies to build brand awareness through […]
WeChat Account ,Youzhan Management, Social Media Marketing, Livestreaming & KOC Campaign – Lucrin
About Lucrin For 25 years, Lucrin Geneva designs with passion in Switzerland and develops customized leather goods in its international workshops. Industry: Apparel & Fashion Services WeChat Account Management Youzan (Wechat Store) Management Weibo Marketing Xiaohongshu Marketing Livestreaming Services KOC Campaign on Xiaohongshu About Project Through our help, Lucrin was able to achieve average monthly […]
Social Media and KOL Marketing – Aethern
About Aethern: In the last decade AETHERN has developed a beauty revitalization product that earned trust of women all over the world. Recommended by beauticians of Hollywood celebrities, the product has entered the Chinese market in January 2021. Services WeChat Management Xiaohongshu Store Management KOL Marketing/ KOC Marketing Weibo management To introduce the brand to […]
Website SEO Content Creation – ELEMENTSGS
About ELEMENTSGS Elements is an award-winning HR technology & services company. We provide employment solutions in over 135 countries, providing HR, payroll, benefits, local compliance and visa mobility services. Our Direct Employer of Record model enables companies to expand, onboard, manage and pay employees worldwide. Services Website SEO Content Creation Languages ZH About Project HI-COM […]