Today, founder of 1 World, Jean-Luc Duong, a successful TP in China discusses with us ways in which foreign brands can enter the Chinese market effectively. Below, he shares his advice, guidance and top tips on current trends, high-demand products and effective USPs in China.
Today we interview one of our strategic partners, Anton Melchers, the CEO of Melchers China. Establishing its first Asian branch in 1866 in Hong Kong, Melchers Company is engaged in doing business with China ever since. Melchers focuses on selling luxury goods, machinery, industrial materials and spare parts in China for automotive, aviation, packaging and other industries, as well as providing a suit of other complementary services.
The continued rise of tech startups and work-from-home success stories may have given you the impression there’s never been a better time to start a business. While this is true in some sense, there are still plenty of roadblocks that can stop your killer business idea dead in its tracks.
HI-COM is proud to participate in and be the video partner for the prestigious 2020 British Business Awards organised by the British Chamber of Commerce Shanghai. The Awards, supported by the Department for International Trade (DIT), China-Britain Business Council (CBBC), Confederation of British Industry (CBI), and British Chambers in Beijing, Guangdong and Southwest, seek to celebrate the fantastic work being done by British businesses across China and the ever-growing trade between China and the UK.
Has your company decided to make a brave move into the global e-commerce market? If so, you may find yourself in need of an efficient yet cost-effective way of localising your website successfully. In this article we will discuss the benefits of effective localisation when targeting markets overseas and the detrimental effects it has on SEO, and therefore, the overall success it can have on your online business.
As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!
Discover the importance of a specialized translation! Expanding your business abroad may be the key to your success. Many entrepreneurs and business leaders share the desire to increase their business activity abroad.
When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.
Three weeks ago, HI-COM launched a survey to help companies & entrepreneurs better organize their translation tasks and improve their multilingual communication.
Want to post on Weibo? This Weibo English guide will help you to get more crafty with your Chinese Facebook, and other Chinese Social media! If you live in China or visit from time to time, you have probably already heard of Weibo. It is one of the biggest tools for digital social networking, interaction and entertainment, and is one of the main players in digital marketing.