Understanding Social Media Listening In China, where there are currently 1.105 billion active users on social media, spending an average of 1 hour 57 minutes each daily on these platforms, capturing conversations is becoming a major asset for brands targeting the Chinese market. For brands, engaging in Social Media Listening in China involves diving into […]
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The importance of SEO in China: SEO is important because having the best products and most compelling content on the internet won’t make any difference if no one can find them. What is SEO? SEO is the process of optimizing your website and its content to make it rank higher in search engine result pages […]
Have you ever wondered which social media platforms are the most popular in China? Instagram, X, Facebook? Nope, none of those! Read on to find out about the social media platforms you should have on your smartphone if you are coming to China, doing business in China, or are just interested in all things Chinese […]
In the past three decades, Chinese consumer behavior have changed dramatically as incomes have risen and new products and concepts have entered the China market. Consumer behavior continue to evolve today.
If you are planning to visit or move to Canada, you may be wondering whether your official documents need to be translated into one of the official languages of Canada (English or French). In this article, we will go through all the specific details you need to know about translations of documents required for your […]
The Official WeChat advertising add-on was launched just a couple of years ago, but it immediately became an important part of any WeChat marketing strategy in China and abroad. Today, WeChat has numerous advertising categories and pricing systems. How do you choose the appropriate advertising model for your own strategy? This article will help you explore the […]
A brief look into the translation and interpreting industry in the United States. We’ll look at its history, current state and where it’s heading.
A look at the dramatic increase in numbers of certain languages in recent years and what it means for the translation sector.
As we quickly approach the end of 2023, the translation industry continues to experience growth and transformation, with several notable trends emerging. In this article, we will take a look at some of the key trends shaping the translation industry as we head towards 2024.
What do you need to know about attending trade shows and exhibitions in China post-pandemic? How can you make sure your company is ready to face the world’s most digitally advanced customers and partners? What are the every-day obstacles for foreign guests in China? Let’s take a look together!