BW2025: How Brands Won Over The Hearts of Gen-Z
Last week, HI-COM’s cross-cultural scouting squad spent three adrenaline-charged days on the 240,000 m² floor of Bilibili World 2025 in Shanghai.If you missed it, here’s an extended walk-through of the moments that made 300,000 Gen-Z pilgrims scream, cry, and smash the “share” button – plus all the brand mechanics. A city built inside a convention […]