For anyone working in the Chinese marketing industry, or anyone seeking to enter the market, the term KOL (Key Opinion Leader) will pop up in virtually every other conversation. More commonly known as ‘influencers’ internationally, KOLs are individuals who command sizeable followings on social media, and can use those followings to help brands gain exposure, or directly sell product.
Kate CHERNAVINATop 34 Chinese KOLs I 2021 Updated I HI-COM
ICO White paper translation, and ICO translation for Marketing. Initial Coin Offering, is unchartered territories for many, bringing with it a whole new meaning to the term “digital marketing”. With more than 1,000 cryptocurrencies currently listed on CoinMarketCap and new startups launching daily, we take a look at what successful coin launches have done.
Kate CHERNAVINAWhat Languages Should You Translate Your Blockchain Documents to in 2021?
Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign-owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts.
Kate CHERNAVINAIs Your Official WeChat Account Content in Breach of the Chinese Advertising Law?
Community Management (CM) refers to a variety of actions and activities that create dialogues between a brand and its customers, fans and followers. Through social media engagement, events, contests and more, it is all about building a web of connections surrounding a brand, such that it becomes more than just a faceless entity. It is a deft art, which done well can hugely benefit long-term sales, but done badly can seriously damage a brand image.
Aslandziya AnnaBenefits of Community Management in China and How to Implement It – HI-COM
One of the hottest topics of the year is about the development of the Chinese government project to create new Free Trade Zones, and bring more foreign investments into the country. With the recent rise of Hainan FTZ, there is some confusion with the GBA. It is time to lift the veil, and discover what it is about !
Aslandziya AnnaThe Greater Bay Area and Hainan: what is it about? – HI-COM
They sell out stocks worth of millions of dollars in minutes, they make newest products trendy and famous, they are the most-watched Chinese influencers and internet stars in China, they are the king and the queen of Chinese e-commerce!
Kate CHERNAVINAChinese Influencers that Sell out Products in Minutes in 2021!
Interpretation is different from simple translation. Interpreters are expected to conduct a translation, with no room for edits or redactions, based on a one-time exposure to the source material. They are used to translate speeches, conduct meetings in multiple languages, represent people in interviews, and in many other contexts where immediate communication is needed. Professional interpreters are highly trained in specific techniques that enable them to do so, techniques that a bilingual person – someone who speaks fluently in two languages – does not usually possess.
Aslandziya Anna4 Reasons for Choosing a Professional Interpreter over a Bilingual Person – HI-COM
Guangzhou has one of the most impressive public transport networks in the world. The metro system alone has 14 lines, covering a whopping 478km; it is the third most expansive in China, and 10th in the world. It can take you to local nature spots like Baiyun Mountain, and hotspots like Shamian Island, but anyone having an extended stay in the city will soon find there are places of curiosity beyond its reach. If you want to go off the beaten path, explore the small towns and countryside nearby, or perhaps take an aimless trip down the coast, the best option is to drive.
Aslandziya AnnaHow French Expats Can Get Their Driving Licence in Guangzhou – HI-COM
Anyone engaged in marketing in China could be forgiven for wanting to smash their head against the wall every time that KOLs (Key Opinion Leaders) are brought up in conversation. Everyone knows how essential they are, how they’ve come to feature in virtually any campaign worth its salt, and how keeping track of which KOLs are hot right now is vital. But their sheer ubiquity, the way that they work their way into almost all campaign-related discussions, could drive a person mad from boredom. Not to mention, when you have a hammer, every problem starts to look like a nail. KOLs are not the solution to all marketing problems. Enter, KOCs.
Aslandziya AnnaWhat KOC Marketing Is, and How to Get Started – HI-COM