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All you need to know about Little Red Book (Xiaohongshu) in 2019

Little Red Book or “Xiaohongshu” is the unicorn especially made for foreign businesses looking to enter the Chinese market without the need of being physically present in the country. Today we will take a closer look at the platform and analyze what makes it the best sales channel for Millennials and GEN Z.

Kate CHERNAVINAAll you need to know about Little Red Book (Xiaohongshu) in 2019
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How to register ISBN in China

More and more international authors are looking to enter the Chinese literature and press market. Today we will go through some of the differences in the ISBN registration process in China in relation to the West, and what it takes to get your ISBN in China.

Stéphane ChouryHow to register ISBN in China
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Translation of Fantasy books for the Chinese and other markets

Fantasy is one of the most difficult genres to translate. Made-up locations, creatures, and objects may present quite a challenge for a translator, especially if the book is a part of a series. Today we will discuss the methods of translating fantasy books, the main difficulties, and some recommended translation techniques.

Kate CHERNAVINATranslation of Fantasy books for the Chinese and other markets
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Import to China: how to enter e-commerce, cross border and offline markets

“How can I import to China and start selling my products there?” is the question every entrepreneur and business owner asks lately. China’s market size make it seem appealing to companies trying to expand internationally, it also relates closely to China’s growing middle class, which by the year 2022 will have same spending power as the middle class of Italy (earning $9,000 to $34,000 a year) but with a population of 550 million people.

Kate CHERNAVINAImport to China: how to enter e-commerce, cross border and offline markets
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The Children’s Book market in China: statistics and translation challenges

Our topic for today is all about China’s children’s book market and children’s book translation. A new study has revealed some interesting statistics on children’s book sales in the Chinese market, which continues to grow year on year. Did you know that in China, over the past ten years, the entire books market has grown by 19% each year? The sector recorded growth of 14.55% in 2018, thanks in particular to the dynamism of children’s books

Kate CHERNAVINAThe Children’s Book market in China: statistics and translation challenges
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HI-COM, Sponsor of the 14th of July celebration at the Consulate General of France in Guangzhou

HI-COM is pleased to have participated as a sponsor in the July 14th celebration at the Consulate General of France in Guangzhou which took place on Friday July 12th. 600 people were invited to participate in the event, including 80 representatives from Guangdong province.

Maïwenn Cottier-GarinHI-COM, Sponsor of the 14th of July celebration at the Consulate General of France in Guangzhou
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