Blog: Translation, Localisation, Copywriting News HI-COM.

Simultaneous Interpreting Mission for the SINODIS Annual Party – HI-COM

April 6, 2021 Aslandziya Anna Interpreting

HI-COM is proud to have provided English and Chinese simultaneous interpreting for the SINODIS annual party!

SINODIS is the leading distributor of imported and local food products in China. With a portfolio of nearly 50 world leading brands from 14 different countries, it supplies hotels, restaurants, pastry/bakery chains, and caterers with a comprehensive range of over 2,000 products covering dairy, pastry, beverages, gourmet and grocery. With its multi-temperature controlled distribution hubs in Shanghai, Beijing, Guangzhou, and Chengdu, SINODIS serves more than 3,500 points of sale all over China.

10 Mid-Tier KOLs that Wield Significant-Enough Influence to Generate Sales I HI-COM

March 29, 2021 Aslandziya Anna Business, Marketing

The penchant in China for KOLs continued unabated in 2020, and into 2021. Hardly a marketing meeting goes by when the acronym doesn’t pop up once or twice. Having ascended marketing geek buzzword-territory into a generally understood concept, the question on the lips of brands operating anywhere in China is no longer if KOL marketing is a good idea, but how best to do it.

10 Industries that Need Professional Translation in 2021 I HI-COM

March 22, 2021 Aslandziya Anna Translation

While Covid-19 may have put a dent in globalized business during 2020, a bounce-back looks to be just around the corner. With huge new markets opening up in Asia, across multiple industries, now is the time to prepare for when trade starts flowing again.

Professional translation puts companies at a significant advantage. Whether they’re looking to create resonant B2C marketing campaigns, localize their products, or seek new business development opportunities, they will always have a leg up on others who might be relying on English alone, or using flawed automatic translation services. Below are ten industries we think stand to benefit most from professional translation in 2021.

30 Useful Tools for Marketing on WeChat I HI-COM

March 15, 2021 Aslandziya Anna Business, Marketing

WeChat has become deeply integrated into daily life China. Besides being a social media app, it functions as a wallet and serves as a portal into various different mini-programs within it for everything ranging from booking plane tickets to paying utility bills. With more than 1 billion monthly users, WeChat has 78% penetration in China among those aged 16-64 years old.

What’s the Deal with Automatic Speech Recognition? I HI-COM

March 8, 2021 Aslandziya Anna Tech

Once a sci-fi pipedream, Automatic Speech Recognition (ASR) is now a reality and is quickly coming to be an integrated part of lives across the globe. Recent trends suggest uptake of ASR devices is growing, as consumers and businesses alike see the benefits in a once-novel but now increasingly refined technology. How far ASR can progress, however, and in which direction, remains to be seen. To understand its possible future, let’s look at where ASR is now, how it works, and what can still be done.

What Startups Need to Know about China Market Entry I HI-COM

March 4, 2021 Aslandziya Anna Business

Guest post by PTL Group

2020’s global turmoil has led China to better define its strategies, advance its R&D foundation and cultivate a burgeoning tech sector. With that in mind, China maintains an open-door policy that aims to create easier access to its lucrative market, for anyone who can support the country in fulfilling its goals. This is exactly where startup companies that bring sophisticated and innovative technology can gain momentum.

How Localization Can Help Brands Thrive in the Chinese Hospitality Industry I HI-COM

March 1, 2021 Aslandziya Anna Business, Marketing

As one of the hardest-hit industries during the global COVID crisis, across the world, the hospitality industry faces a long road to recovery. However, in China, the hospitality industry has already bounced back, having experienced year-over-year growth already by the autumn of 2020, with strong numbers going into 2021. How can foreign brands take advantage of China’s healthy hospitality industry amidst a global hospitality industry downturn?

What is the difference between Certified, Sworn and Notarized Translation? I HI-COM

February 22, 2021 Aslandziya Anna Translation

In recent months, the debate between machine vs. human translation has focused on the importance of obtaining official, legally valid, and accurate, professionally translated documents. While machine translation algorithms have steadily improved in recent years, they are, however, not yet in every case a comparably accurate substitute for traditional human-based translation services.

Top 2021 WeChat Marketing Strategies I HI-COM

February 8, 2021 Aslandziya Anna Business, HI-COM Guides, Marketing

If you’ve had any contact with China in the past five years, you’ll know just how embedded WeChat is in daily Chinese life. With 1.2 billion monthly users according to Tencent’s 2020 Q3 report, WeChat has almost complete penetration of the Chinese market.

Best Languages to Translate a Video Game Into in 2021 I HI-COM

February 1, 2021 Aslandziya Anna Mobile, Tech, Translation

With the rise of e-sports, game localization has become indispensable for game developers and companies. Otherwise, their apps might not become as popular as they want to. Nowadays, several organizations have videogame localization problems with their apps. As a result, the need for game translators has increased each day.

Latest News