Blog: Translation, Localisation, Copywriting News

What it takes to become a success story in China’s music and sound industry？

December 26, 2018 Kate CHERNAVINA

One of the fastest moving industries in China is the sound, music and voiceover (English to Chinese dubbing) industry. Success in this industry doesn’t just happen. It takes years of experience to be able to think fast, find solutions, and stay ahead of the trendsWe recently had the opportunity to learn more about this industry from CEO of GUM Shanghai, Thomas Faucheur, who has more than twenty years of experience in the business. Here he explains what it takes to be successful in China’s music industry.

New ways to reach and acquire WeChat followers – trends of 2019!

December 24, 2018 Inna EROHINA

Acquiring WeChat followers by QR Code advertising is one of the ways of WeChat payment advertisement. How to target, reach and prevent followers lost from your QR code related campaign. If you live in China, you may have already noticed that more and more companies (retailers) are using their WeChat payment solution for advertising as well as payment. Before you can pay for your coffee, you are prompted to follow the cafe’s official account, and before starting your arcade game, you are prompted to follow other brand/company official accounts.

Today we will take a look at this latest trend of followers acquisition on WeChat Official accounts: attraction via third party QR code scan.

Banned! Marketing Terms You Can’t Use In China

December 11, 2018 Kate CHERNAVINA

Beware of marketing your product as ‘the best’ or ‘the greatest’. In China, this could land you a fine or even get your business license revoked…read on to find out more… Today we talk about advertising law in China and Banned marketing terms.

HI-COM is Proud to Provide French/Chinese Simultaneous Interpreting for the Investment Conference of Louvre Hotels Group

December 6, 2018 Anne HU

HI-COM provided French/Chinese Simultaneous Interpreting (SI) services for the Investment Conference held by Auditoire China on 4^thDecember. The conference was a corporate event for the French Hotel Brand Louvre Hotels Group and organised by Auditoire for the purpose of investment, lasting 3 days from 3^rdto 5^thDecember.

HI-COM is Proud to Provide Exhibition Interpreting Services During the FHC 2018 Shanghai

December 5, 2018 Anne HU

HI-COM provided English/Chinese exhibition interpreting services for Turkish dried fruits and nuts brand Pasha during the FHC (International Exhibition Food, Drink, Hospitality, Foodservice, Bakery & Retail Industries) 2018 Shanghai in mid-November.

Tips for Success in the E-learning and Gaming Industries through Localization

November 16, 2018 Kate CHERNAVINA

Getting on the web has become easier and easier across China. In fact, over 50% of the population (more than 731 million people) now have access to the internet in China. Industries that take most advantage of the web age are catching up in more markets! In a year 2018 online businesses make most requests for E-learning localization and video game localization.

HI-COM is proud to sponsor the Telethon Touch Rugby Match in support of Genetic Disease Research

November 15, 2018 Anne HU

The Telethon Touch Rugby Match, organised by AFM-Telethon (The French Muscular Dystrophy Association), will be held at Qingpu Campus of Lycée Français de Shanghai (350 Gaoguang Road, near Gaojing Branch Road) on Sunday, 2ndDecember 2018. AFM-Telethon is a French charity organisation dedicated to helping Muscular Dystrophy patients and their families. This time, all donations from the Telethon Touch Rugby Match will support research into genetic diseases.

HI-COM Provided SI & CI Services for Canadian Chamber of Commerce in Shanghai

November 15, 2018 Anne HU

It was a great honor for HI-COM to provide SI (Simultaneous Interpreting) and CI (Consecutive Interpreting) during the Higher Education Exchange Conference on Atlantic Growth Strategy held by the Canadian Chamber of Commerce in Shanghai. The conference focused on the exchange and development of higher education between Canada and China, and included one-on-one partnership meetings, Shanghai Consulate briefings, and Atlantic Canadian delegate presentations, as well as a partnership brunch.

HI-COM Provided Bilingual Conference Interpreting for the 7th VDMA Mechanical Engineering Summit China 2018.

November 14, 2018 Anne HU

HI-COM is honoured to provide English & Chinese conference interpreting for VDMA (Verband Deutscher Maschinen und Anlagenbau / German Mechanical Engineering Association) at the 7^thVDMA Mechanical Engineering Summit China 2018.

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