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French Chinese on site interpreting mission in Zhuhai for CL CORP

French Chinese on site interpreting mission in Zhuhai for CL CORP

March 18, 2019

HI-COM only provides recognized interpreters who have a strong relationship with our company, one of whom was the interpreter sent by HI-COM for this French-Chinese interpreting mission. With a high proficiency in various languages such as French, English and of course Mandarin, the interpreter was the vital link in a collaborative project between local teams of workers and engineers in Zhuhai, and a team of workers and French engineers.

Pierre VOLKAERTFrench Chinese on site interpreting mission in Zhuhai for CL CORP
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Top 17 Chinese Social Media Platforms (update of 2019)

Top 17 Chinese Social Media Platforms (update of 2019)

March 17, 2019

486 Wechat articles are published in China every second, 166 rooms per second are booked on Qunar, 115,740 per second of Q&A on Zhihu, 3,472 orders per second placed on E’leme. Over 62% of people report opening the WeChat app more that 10 times a day. The role of social media in China is huge, it follows an average person all thought the day, dictating the food and fashion choices, providing makeup and homestyle product reviews, advising on vacation spots and overtaking almost all free time and a large portion of the work time of white collar citizens. Here is an update of last year’s article with the new popular social media sites and apps in China. We will also look at demographics and the role of social media in China. 

Kate CHERNAVINATop 17 Chinese Social Media Platforms (update of 2019)
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WeChat Advertising Budget: How much to allocate in 2019?

WeChat Advertising Budget: How much to allocate in 2019?

March 15, 2019

The Official WeChat advertising add-on was launched just a couple of years ago, but it immediately became an important part of any WeChat marketing strategy in China and abroad. Today, WeChat has numerous advertising categories and pricing systems. How do you choose the appropriate advertising model for your own strategy? This article will help you explore the advertising options available on WeChat.

Kel YEWeChat Advertising Budget: How much to allocate in 2019?
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Website localization techniques: 12 tips that work

Website localization techniques: 12 tips that work

March 1, 2019

Website localization or translation has been one of the hottest topics of the last year or so. When coming to emerging markets such as Brazil, Russia or China, booming imports and e-commerce markets have made these counties and cultures impossible to avoid. In this article we will take the example of the Chinese market and show you how to avoid problems when localizing your website.

Kate CHERNAVINAWebsite localization techniques: 12 tips that work
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English guide to the backoffice of Dazhong Dianping

English guide to the backoffice of Dazhong Dianping

February 21, 2019

Since Dazhong Dianping spread its business worldwide, it now covers more than 200 countries around the world. Being on Dianping is one of the best strategic moves a foreign business can make in order to attract Chinese travelers both in China and beyond.

Kate CHERNAVINAEnglish guide to the backoffice of Dazhong Dianping
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How do brands localize campaigns for the Chinese New Year

How do brands localize campaigns for the Chinese New Year

February 13, 2019

In China, the Spring Festival is the most important and longest festival of the year, making it the ultimate occasion for people to buy new clothes, host New Year parties, and give each other gifts. It is also a key time for major brands to launch festive red products, annual packages and limited edition New Year ranges, and hold zodiac themed Chinese New Year seasonal promotions.

Kate CHERNAVINAHow do brands localize campaigns for the Chinese New Year
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Is your Official WeChat Account content in breach of Chinese Advertising Law?

Is your Official WeChat Account content in breach of Chinese Advertising Law?

January 30, 2019

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”,  and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two  Shanghai officials.

Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?
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2019 Cost of one social media engagement in China: KOL data analysis and price!

2019 Cost of one social media engagement in China: KOL data analysis and price!

January 22, 2019

Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers.  Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you aim to make your brand more recognisable? Can you trust the influencers’ profiles? How much should a normal social media campaign cost in China? How do you pick out the real accounts from the fake ones and how much should you pay for one engaged person?

Stéphane Choury2019 Cost of one social media engagement in China: KOL data analysis and price!
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7 Lessons on Social Image Re-branding in China from the Imperial Palace

7 Lessons on Social Image Re-branding in China from the Imperial Palace

January 9, 2019

The social media Rebranding in China of the Imperial Palace Museum and its success started from one single post! From traditional to creative images, the story of the Imperial Palace Museum in Beijing is a breathtaking success of a smart re-branding.  The museum has survived and thrived in the cut-throat world of social media by ‘cutifying’ their content, and here’s how they did it.

Anne HU7 Lessons on Social Image Re-branding in China from the Imperial Palace
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What it takes to become a success story in China’s music and sound industry？

What it takes to become a success story in China’s music and sound industry？

December 26, 2018

One of the fastest moving industries in China is the sound, music and voiceover (English to Chinese dubbing) industry. Success in this industry doesn’t just happen. It takes years of experience to be able to think fast, find solutions, and stay ahead of the trendsWe recently had the opportunity to learn more about this industry from CEO of GUM Shanghai, Thomas Faucheur, who has more than twenty years of experience in the business. Here he explains what it takes to be successful in China’s music industry.

Kate CHERNAVINAWhat it takes to become a success story in China’s music and sound industry？
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