User manuals serve to provide instructions to end users on how to properly and effectively operate the product. Other names or forms of user manuals include user guides, technical documentation, or operational manual. For software, this could include terms such as quick start guide or software manual.
As the second largest consumer economy in the world, China has been at the forefront of marketing trends shaping the global economy. According to China’s Ministry of Commerce, in 2020, China saw sales of consumer goods reach 6 trillion USD. Home to major online e-commerce platforms such as Alibaba and JD.com, China has also ranked […]
Certified translation can be very important for working overseas, or dealing with a visa or foreign insurance… No need to worry! Here are the details.
Are you from a non-English speaking country? If you are planning on going to Australia to study, immigrate, set up a business, or even just to travel, “NAATI” translation will be required for your personal documents. Any foreign language document that will be presented to the Australian government requires translation by a translator with NAATI […]
How should you translate a website to Chinese in order to reach this huge audience and their thriving local markets? When it comes to emerging markets such as China, Brazil, and Russia, booming imports and e-commerce markets have made these counties and cultures impossible to overlook. In this article we will describe how to translate […]
Developing a comprehensive China marketing entry strategy can be a daunting task. More and more brands find China an attractive market, not only due to its size, but also due to its growing middle class, demand for new product categories, and new regulations favoring imports from a list of countries. There’s plenty of room for […]
Over the past decade, marketing in China has become increasingly more internet-based. This has forced foreign and domestic companies that enter the Chinese market to become mobile-friendly, in order to allow instant access to customers. Along with the success and multiple uses of social media apps, it is no surprise to know that consumers have […]
Speaking the customer’s language, both figuratively and literally, is the first step in making the sale. According to a recent study, 80% of customers prefer to buy products with descriptions written in their own language.
HI-COM is proud to have provided Chinese and English simultaneous interpreting for the Future Cities: Sustainability and lnclusion panel discussion organized by British Council. The event took place on October 29th at Kinetic Space Shanghai Kerry Centre in Shanghai. HI-COM managed the whole project and provided expert interpreting from English to Chinese and vice versa. […]
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?