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What you need to know about game localization in 2020

Game localization and its difficulties. Since 2012, the video game industry, driven by a dynamic and rapidly growing market, has silently taken over the global entertainment industry. Today, the combined revenue of the movie and music industry worldwide doesn’t even match half the revenue of the gaming industry.

Lisa LABAYLEWhat you need to know about game localization in 2020
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WeChat marketing: Driving WeChat sales in 2020

WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends and software development, it is becoming more and more difficult for marketers to develop long term plans, find new customers and create interest, not to mention generate sales. And when it comes to closed ecosystem such as WeChat, e-commerce takes a whole new turn.

Kate CHERNAVINAWeChat marketing: Driving WeChat sales in 2020
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HI-COM Announces A New Office In France

HI-COM is proud to announce the opening of its new office in Côte d’Azur, France. The new location will strengthen HI-COM’s presence in Europe, enabling the group to provide more to support to its European clients and partners. The new French location will bring the number of HI-COM bases to three, adding to its existing Shanghai and Guangzhou locations. Our new office in the Côte d’Azur can be found at 930 Route des Dolines 06560 VALBONNE, Sophia Antipolis, Provence-Alpes-Côte d’Azur, France.

HI-COM will continue serve its existing clients and develop new business in France and across Europe from this new location. With our expertise in copywriting, interpreting, translation and KOL marketing, we look forward to collaborating with all our clients, both old and new, in these areas.

Kate CHERNAVINAHI-COM Announces A New Office In France
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What is the second most spoken language?

Tonnes of articles have covered the subject of the most spoken language in each country, but not so many go into more detail and  talk about the second most spoken language in each country. According to reports, almost half the world is bilingual. Colonisation, borders and immigration have been some contributing factors to a second language being spoken in some countries. Unsurprisingly, English is the most spoken second language worldwide with it being spoken in 55 countries. French comes second (14 countries) and Russian third (13 countries).

Kate CHERNAVINAWhat is the second most spoken language?
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Popular British Brands in China

Britain and China share a long history. In a world of Brexit and with China’s e-commerce market growing, it will be clear to most that Britain will be looking closely at China to secure one of their trade deals outside of the EU. Britain has some of the most luxurious brands which are hugely popular among Chinese people. With recent predictions stating that China’s middle class is set to swell up to 630 million, a large number of British brands will be looking to capture a larger share of the Chinese market. Chinese consumers tend to hold British luxury products highly as they are seen as ‘sophisticated’ and ‘classy’. Today, we will talk about why certain British brands have dominated the Chinese market and remained popular, while others have been less successful.

Kate CHERNAVINAPopular British Brands in China
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Happy New Year From HI-COM

HI-COM wishes you a Happy New Year!

With 2019 drawing to a close, we look back and reflect on the great year we have had and give you our season’s greetings.

HI-COM has had the pleasure of working with many great businesses with the aim to help them elevate their business in China and out of China. We have had the chance to extend and develop even more in the following areas; translation, interpreting, copywriting and KOL marketing.

Kate CHERNAVINAHappy New Year From HI-COM
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