What do you have to know about attending trade shows and exhibitions in China post-pandemic? What are the preparations you need to take care of during 2021 and 2022? How can you make sure your company is ready to face the world’s most digitally advanced Chinese customers and partners? Let’s take a look together!
Many people learn the Korean language as part of understanding their culture, while some simply learn Korean mainly because they’re planning to visit the country in the near future. But if you’re career-oriented, learning a new language other than English might just be a part of your strategy to boost your career. If that’s the case, then the Korean language might’ve been one of your options.
As the Chinese internet has matured, netizens have already grown wary of click ads. KOL marketing represents a type of digital advertisement users can resonate with, as it is brought to them by someone they enjoy following. Today in China, KOL marketing has become a highly effective tool in any brand’s digital marketing arsenal, regardless of industry. For overseas brands entering the Chinese market, KOL marketing cannot be overlooked.
For anyone working in the Chinese marketing industry, or anyone seeking to enter the market, the term KOL (Key Opinion Leader) will pop up in virtually every other conversation. More commonly known as ‘influencers’ internationally, KOLs are individuals who command sizeable followings on social media, and can use those followings to help brands gain exposure, or directly sell product.
They sell out stocks worth of millions of dollars in minutes, they make newest products trendy and famous, they are the most-watched Chinese influencers and internet stars in China, they are the king and the queen of Chinese e-commerce!
What documents and steps are required to get married or divorce in China? How can expats arrange their marriage contract? Get all answers here!
Have you ever wondered which Chinese social media sites are the most popular? Here is our Top 24 Chinese Social Media Sites for the year 2021!
Chinese E-commerce platforms keep booming in China. It probably comes as no surprise that e-commerce has been hugely affected by the global pandemic. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19. However, in 2021 it is clear that e-consumers have adapted to the current global situation, and numbers in China have grown by an additional 17%.
In China, cross-border e-commerce holds a specific distinction. Through cross-border e-commerce platforms, international companies are able to sell their products to Chinese customers at reduced duty fees, without needing a Chinese business license.
It can often be intimidating for international marketing professionals to learn that the digital tools they’ve grown to understand and use in Western contexts are either not used in China, or have analogues that require extra time to learn. Some are familiar, and relatively easy to get to grips with – Twitter to Weibo, Amazon to Taobao, WordPress-based blogs to WeChat articles. A less-understood, but no-less vital analogue, is HTML5 to H5.