Blog: Translation, Localisation, Copywriting News HI-COM

Guide to Chinese cross border platforms in 2020

October 10, 2020 Kel YE Business, Marketing

Find out where Chinese consumers are spending money in a time where overseas shopping has become the norm! Besides Xiaohongshu, which other Chinese cross border platforms are people using when shopping online for overseas products in China? If an overseas brand has not entered the Chinese market for a long time, is it because it has not found a suitable e-commerce channel? Find out the answers in this article.

HI-COM’s events in September

September 29, 2020 Kel YE Interpreting, Marketing

Some of the activities HI-COM was involved in in September 2020. Events in Shanghai, Guangzhou, some talked and workshops were keeping our team busy. But we can’t complain, each of these events were fun and educating!

4 Industries That Need Professional Translators In 2020

September 25, 2020 Marie CASTANO Translation

Your industries is in need for professional translators? Despite the extent to which the COVID-19 pandemic has damaged the travel and tourism industries, the world is still more keenly connected than ever before. It’s all due to the availability and reliability of internet infrastructure (supported by widespread digital training). Within a few seconds, almost anyone can start a discussion with someone thousands of miles away.

The future of technology and video translations in 2020

September 9, 2020 Kel YE Translation

In 2020, the development of the video industry continues to increase and watching videos has become an everyday habit for millions of people. There is a huge demand for OTT streaming media service platforms, such as Apple, Disney+, Netflix etc.

Getting ready for Double 11 in 2020: learning from Chinese brands

September 9, 2020 Kel YE Business, Marketing

Are you preparing for this year’s Double 11? If so, take a look at the previous marketing strategies implemented brands during last year’s Double 11.

The future of interpreting in China over the next 10 years

August 28, 2020 Kate CHERNAVINA Interpreting

Like many industries, the interpreting market has also been greatly affected by the COVID-19 pandemic. This encourages us to question the kind of development and changes we can expect the interpreting market to face in the future, or more specifically, over the next 10 years.

Entering the Chinese Market: 10 things brands need to do

August 19, 2020 Kate CHERNAVINA Business, Marketing

Over the past decade, marketing in China has become increasingly more internet-based. This has forced foreign and domestic companies that enter the Chinese market to become mobile-friendly, in order to allow instant access to customers. Along with the success and multiple uses of social media apps, it is no surprise to know that consumers have infinite information at their fingertips. It is therefore up to companies and brands to utilize this information in order to better connect with potential customers in specific markets.

Supporting Xiersen Children’s Center

August 13, 2020 Kate CHERNAVINA News

We are honoured to help our friends at Xiersen, an ambassador of special needs community, by translating educational materials that will be used for training parents, caretakers, and special education professionals. In times like these, let’s not forget to help each other, especially our vulnerable members of society.

Development of interpretation in post epidemic Era

August 7, 2020 Kate CHERNAVINA Translation

By reviewing the industries and occupations affected by the COVID-19 situation, it is clear that the exhibition and interpreting industries have been greatly affected. What are the biggest trends in the industry today? Here is what we found out!