In our previous article on user manuals, we gave you an introduction to how these types of manuals are made, the main regulations relating to them, and the best way to get one done for your products.
How to do Marketing on Douyin? With Douyin’s increasingly robust ecommerce integration, it will only become more important for brands to begin establishing a presence on the platform. In this article, we’ll dive into strategies and case studies for the various ways to leverage Douyin for growing your brand’s market share in China.
Ever wondered how that big chunky user manual in all those languages that you got with your new washing machine came to be? Well here’s an introduction to how these types of manuals are made, the regulations relating to them, and the best way to get one done for your products.
Chinese E-commerce platforms keep booming in China. It probably comes as no surprise that e-commerce has been hugely affected by the global pandemic. Many experts agree that consumer behaviour has changed significantly from 2020 as a result of Covid-19. However, in 2023 it is clear that e-consumers have adapted to the current global situation, and numbers in […]
During this year’s 618 shopping festival, the top two live-streaming marketing platforms were Douyin and Kuaishou, and for the first time ever, Taobao live-streaming was relegated to the third place, while the Douyin e-commerce platform is gaining momentum. What are the similarities and differences between Douyin e-commerce and traditional Taobao e-commerce? Today, we will share important insights with […]
For anyone working in the Chinese marketing industry, or anyone seeking to enter the market, the term KOL (Key Opinion Leader) will pop up in virtually every other conversation. More commonly known as ‘influencers’ internationally, KOLs are individuals who command sizeable followings on social media, and can use those followings to help brands gain exposure, […]
Have you ever wondered which Chinese social media sites are the most popular? Here is our Top 24 Chinese Social Media Sites for the year 2022!
With China re-entering the global tourism economy in 2023, Chinese tourism marketing will be key in helping businesses meet the three years of pent-up demand from Chinese tourists. After China scrapped its zero COVID policies at the end of 2022, 2023’s Lunar New Year’s holiday marked the first major holiday in three years without pandemic […]
When planning on driving in a foreign country, it is essential to know what the specific regulations are before you set off. It is important to be aware that not only do the requirements vary from country to country, countries will often have different requirements depending on the country the foreign driver is from, such […]
As China scraps its zero COVID policies, 2023 is set to see China open itself up to more international businesses. What products will most likely succeed in this new landscape after China’s three years of relative isolation?
