Blog: Translation, Localisation, Copywriting News HI-COM

China’s Dazhong Dianping: English guide 2020 – HI-COM

May 27, 2020 Kate CHERNAVINA Business, HI-COM Guides, Marketing

As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!

Expanding your business to China? Discover the importance of a specialized translation!

May 18, 2020 Marie CASTANO Business, Translation

Learn how specialized translation can help your business. Expanding your business abroad may be the key to your success. Many entrepreneurs and business leaders share the desire to increase their business activity abroad.

Brand name translation – HI-COM

May 8, 2020 Kate CHERNAVINA Copywriting

When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.

Translation Survey – HI-COM

May 6, 2020 Marie CASTANO HI-COM Guides, HI-COM testing lab, Translation

Three weeks ago, HI-COM launched a survey to help companies & entrepreneurs better organize their translation tasks and improve their multilingual communication.

Thank you all for taking part in our survey about how to manage your translation needs.

Weibo English guide to create posts in 2019

May 2, 2020 Kate CHERNAVINA HI-COM Guides, Translation

Want to post on Weibo? This Weibo English guide will help you to get more crafty with your Chinese Facebook, and other Chinese Social media! If you live in China or visit from time to time, you have probably already heard of Weibo. It is one of the biggest tools for digital social networking, interaction and entertainment, and is one of the main players in digital marketing.

Chinese – English remote simultaneous interpreting for Alix Partners – HI-COM

May 2, 2020 Marie CASTANO Interpreting, Translation

HI-COM is proud to have provided a remote simultaneous interpreting service for Alix Partners. It was for an online meeting about Beer & Digital Transformation.

This remote English/Chinese interpreting service took place on April 20^th 2020 at 1:30 pm.

Discover the evolution of e-commerce: China in 2020 – HI-COM

April 23, 2020 Kate CHERNAVINA Business, Marketing

It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic in 2020. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19. However, despite the strict restrictions, it is clear that e-consumers have now adapted to the current global situation. They are embracing new online shopping habits.

China has rapidly become one of the biggest retail E-commerce markets in the world. Which as a result, has created interest from foreign brands seeking new opportunities to enter the Chinese market.

Discover this new fascinating way of doing interpretation remotely!!! HI-COM

March 27, 2020 Kate CHERNAVINA Interpreting, Tech

Remote Simultaneous Interpretation. The global outbreak of Covid-19 has industries scrambling to adapt their business models around travel lockdowns and social distancing.

What you need to know about game localization in 2020 – HI-COM

March 12, 2020 Kate CHERNAVINA Mobile, Translation

Game localization and its difficulties. Since 2012, the video game industry, driven by a dynamic and rapidly growing market, has silently taken over the global entertainment industry. Today, the combined revenue of the movie and music industry worldwide doesn’t even match half the revenue of the gaming industry.