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5 Secrets of copywriting for ICO blogs

Copywriting for ICO blogs: How to convert your readers into investors with well-written ICO content. You might think that every business out there is writing content these days, and yes, a large portion of them are regardless of what industry they’re in.

Kate CHERNAVINA5 Secrets of copywriting for ICO blogs
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Influencer Marketing in China: how to start your campaign with Micro KOLs

Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation.  But what are the first steps to take in order to launch a successful KOL campaign, and how to choose an achievable goal, and what influencer marketing budget shall you allocate?  Ask yourself these 3 questions before partnering with Chinese micro influencers!

Kate CHERNAVINAInfluencer Marketing in China: how to start your campaign with Micro KOLs
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Preparing your Wedding Contract for foreign marriages in China

How to prepare your prenup in China. We have prepared this article to clear up any doubts you may have relating to prenuptial agreements and the legalization of prenups signed in China. Starting a family with a foreigner is of course very exciting, but legally speaking, things may not always run so smoothly. And when it comes to preparing a prenuptial agreement or ‘prenup’ (also called a marriage contract), it may cast a few negative shadows in the minds of those planning to tie the knot.

Kate CHERNAVINAPreparing your Wedding Contract for foreign marriages in China
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Simultaneous Interpreting Mission for Sport Summit 2018

Simultaneous Interpreting Mission for Australian Chamber of Commerce. The Australian Chamber of Commerce Shanghai once again brought together sport industry professionals for the 2nd Annual Australia-China Sports Summit, on Tuesday 16 and Wednesday 17 October 2018 in Shanghai

Kate CHERNAVINASimultaneous Interpreting Mission for Sport Summit 2018
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Altios – Interview with Bruno Mascart by HI-COM

What is Altios?

Altios is a global player with a unique network of offices around the world to help clients take their business to the next level by entering dynamic new markets, expanding their in-country presence and managing their cross-border investments.

Alexandre QUINCÉAltios – Interview with Bruno Mascart by HI-COM
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Google Translate, When to use it (and when NOT to use it!)

It is fair to say that the quality of translations generated by the free Google Translate machine translation service has come a long way in the last few years, so much so that many professional translators and freelancers consider it as a useful and even reliable resource when working on their translation projects. But to what extent can it be used with great confidence? This article will highlight some of the benefits and the limitations of using Google Translate for both personal and professional use, and the situations in which using the tool should be either avoided or at least approached with great caution.

RobertGoogle Translate, When to use it (and when NOT to use it!)
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Fun Trivia Night by HI-COM

HI-COM was proud to organise a fun trivia night (quiz game), that tested participants’ knowledge of China’s technological development, content localization, and China’s digital activities in general! It was a fun and interesting evening, which was followed by an hour or two of networking.

Alexandre QUINCÉFun Trivia Night by HI-COM
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China’s Dazhong Dianping: English guide, 2018

As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!

Kate CHERNAVINAChina’s Dazhong Dianping: English guide, 2018
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