What are the most popular livestreaming platforms in China?

#1 XiaoHongShu #2 Kuaishou #3 Taobao Live #4 Inke #5 Douyin #6 Bilibili #7 Yizhibo #8 YY Live #9 Huajiao Live #10 Huya Live #11 Douyu #12 Aiguang #13 Meipai / Meitu

What are the most popular tools for marketing on WeChat in 2021?

#1 For articles design: Xiumi #2 To design H5 page on WeChat: Maka #3 For beautiful QR codes on WeChat: Cli.im #4 To organize an event: Yoopay #5 CRM for WeChat: Parllay #6 For surveys: Tencentsurveys #7 Data analytics: Newrank #8 Payment: Pingxx #9 For live chats: Grata #10 For livestreaming: Gensee Read about other 20 tools in our article!

Blog: Translation, Localisation, Copywriting News HI-COM.

4 Reasons for Choosing a Professional Interpreter over a Bilingual Person – HI-COM

May 17, 2021 Aslandziya Anna Interpreting, Translation

Interpretation is different from simple translation. Interpreters are expected to conduct a translation, with no room for edits or redactions, based on a one-time exposure to the source material. They are used to translate speeches, conduct meetings in multiple languages, represent people in interviews, and in many other contexts where immediate communication is needed. Professional interpreters are highly trained in specific techniques that enable them to do so, techniques that a bilingual person – someone who speaks fluently in two languages – does not usually possess.

How French Expats Can Get Their Driving Licence in Guangzhou – HI-COM

May 11, 2021 Aslandziya Anna HI-COM Guides, Translation

Guangzhou has one of the most impressive public transport networks in the world. The metro system alone has 14 lines, covering a whopping 478km; it is the third most expansive in China, and 10th in the world. It can take you to local nature spots like Baiyun Mountain, and hotspots like Shamian Island, but anyone having an extended stay in the city will soon find there are places of curiosity beyond its reach. If you want to go off the beaten path, explore the small towns and countryside nearby, or perhaps take an aimless trip down the coast, the best option is to drive.

What KOC Marketing Is, and How to Get Started – HI-COM

May 6, 2021 Aslandziya Anna Business, Marketing

Anyone engaged in marketing in China could be forgiven for wanting to smash their head against the wall every time that KOLs (Key Opinion Leaders) are brought up in conversation. Everyone knows how essential they are, how they’ve come to feature in virtually any campaign worth its salt, and how keeping track of which KOLs are hot right now is vital. But their sheer ubiquity, the way that they work their way into almost all campaign-related discussions, could drive a person mad from boredom. Not to mention, when you have a hammer, every problem starts to look like a nail. KOLs are not the solution to all marketing problems. Enter, KOCs.

Certified Translation in China: 21 Cases when You Need It – HI-COM

April 25, 2021 Kate CHERNAVINA Translation

Cerified translation can be very important for working overseas, or dealing with a visa or foreign insurance… No need to worry! Here are the details.

The Top 13 Platforms for Livestreaming in China in 2021

April 19, 2021 Aslandziya Anna Marketing

The popularity of livestreaming has exploded over the past year in China. There are now more than 550 million people tuning into livestreams on a regular basis, up from around 150 million just two years ago. Many livestreams serve purely social functions – the bedrock of any social media is communication between friends, old and new.

When Do You Need Technical Translation? – HI-COM

April 12, 2021 Aslandziya Anna Translation

Technical writing is everywhere. From user manuals to product descriptions, patents to certification documents, certain things require precise, specific language to convey clear instructions or information.

Simultaneous Interpreting Mission for the SINODIS Annual Party – HI-COM

April 6, 2021 Aslandziya Anna Interpreting

HI-COM is proud to have provided English and Chinese simultaneous interpreting for the SINODIS annual party!

SINODIS is the leading distributor of imported and local food products in China. With a portfolio of nearly 50 world leading brands from 14 different countries, it supplies hotels, restaurants, pastry/bakery chains, and caterers with a comprehensive range of over 2,000 products covering dairy, pastry, beverages, gourmet and grocery. With its multi-temperature controlled distribution hubs in Shanghai, Beijing, Guangzhou, and Chengdu, SINODIS serves more than 3,500 points of sale all over China.

10 Mid-Tier KOLs that Wield Significant-Enough Influence to Generate Sales I HI-COM

March 29, 2021 Aslandziya Anna Business, Marketing

The penchant in China for KOLs continued unabated in 2020, and into 2021. Hardly a marketing meeting goes by when the acronym doesn’t pop up once or twice. Having ascended marketing geek buzzword-territory into a generally understood concept, the question on the lips of brands operating anywhere in China is no longer if KOL marketing is a good idea, but how best to do it.

10 Industries that Need Professional Translation in 2021 I HI-COM

March 22, 2021 Aslandziya Anna Translation

While Covid-19 may have put a dent in globalized business during 2020, a bounce-back looks to be just around the corner. With huge new markets opening up in Asia, across multiple industries, now is the time to prepare for when trade starts flowing again.

Professional translation puts companies at a significant advantage. Whether they’re looking to create resonant B2C marketing campaigns, localize their products, or seek new business development opportunities, they will always have a leg up on others who might be relying on English alone, or using flawed automatic translation services. Below are ten industries we think stand to benefit most from professional translation in 2021.

30 Useful Tools for Marketing on WeChat I HI-COM

March 15, 2021 Aslandziya Anna Business, Marketing

WeChat has become deeply integrated into daily life China. Besides being a social media app, it functions as a wallet and serves as a portal into various different mini-programs within it for everything ranging from booking plane tickets to paying utility bills. With more than 1 billion monthly users, WeChat has 78% penetration in China among those aged 16-64 years old.

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