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15 ways to attract Chinese Tourists in 2020

Want to attract Chinese tourists in 2020? Recent predictions have suggested that by 2022, China will see its middle class swell to around 630 million people. Chinese tourists were the biggest spenders in 2016, splurging a whopping $274 billion on their travels, especially in popular destinations outside of Asia such as the France, Italy, UK and Germany.

Kate CHERNAVINA15 ways to attract Chinese Tourists in 2020
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Top 20 Chinese Social Media Sites of 2019

Have you ever wondered which Chinese social media sites are the most popular?

Every second 486 Wechat articles are published in China, 166 rooms booked on Qunar, 115,740 Q&A’s on Zhihu, and 3,472 orders placed on E’leme, and over 62% of people open the WeChat app more than 10 times a day. The role of social media in China is huge as it not only entertains but also influences food, life, and fashion choices, provides makeup and homestyle reviews, and advises on holiday spots: therefore consuming a large amount of the work time of white-collar citizens.

Kate CHERNAVINATop 20 Chinese Social Media Sites of 2019
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St. Andrew’s Ball 2019 hosted by British Chamber of Commerce

On Saturday 30th November 2019, The Chamber of Commerce Shanghai hosted its annual St. Andrew’s Ball 2019. The event took place at the Grand Hyatt Shanghai (from 7pm-1am) and celebrated Scotland’s heritage and tradition with a variety of Scottish cuisine, festive music and vibrant Ceilidh dances.

Kate CHERNAVINASt. Andrew’s Ball 2019 hosted by British Chamber of Commerce
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The Belt and Road Initiative: accelerating international trade ties

The Belt and Road Initiative (BRI), is a global infrastructure strategy implemented by the Chinese government in hope to form a unified market.  Potentially generating a brand new era of globalisation, the initiative was first introduced in 2013 by Chinese President, Xi Jinping, to improve “connectivity and cooperation on an intercontinental scale”.

Kate CHERNAVINAThe Belt and Road Initiative: accelerating international trade ties
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Shanghai’s Charity Rugby Event

HI-COM are proud sponsors of the recent Telethon 2019. The annual rugby event, organised by French charity, AFM-Telethon, was a huge success and raised over 12,000 RMB for Genetical Disease Research.

Kate CHERNAVINAShanghai’s Charity Rugby Event
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Chinese KOL Marketing: Where to start in 2020

Chinese KOL Marketing – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.

Kate CHERNAVINAChinese KOL Marketing: Where to start in 2020
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HI-COM is proud to sponsor the Rugby Telethon 2019

HI-COM is proud to sponsor Telethon 2019. The rugby event will take place on Sunday 1st December from 10am-12pm at Qingpu Campus in Lycée Français de Shanghai. Organised by French charity, AFM-Telethon, all the funds raised will go towards Muscular Dystrophy patients and their families.

Kate CHERNAVINAHI-COM is proud to sponsor the Rugby Telethon 2019
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How to register store on Xiaohongshu / Little Red Book in 2020

Little Red Book or “Xiaohongshu” is the unicorn especially made for foreign businesses looking to enter the Chinese market without the need of being physically present in the country. Today we will take a closer look at the platform and analyze what makes it the best sales channel for Millennials and GEN Z.

Kate CHERNAVINAHow to register store on Xiaohongshu / Little Red Book in 2020
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