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Localization strategy and lessons from Lenovo in the US

Navigating a new market can be tough. With nuances in language, culture, and traditions, businesses aiming to penetrate a market outside of their native country should have a clear understanding of how to compete in a new market. 

Kel YELocalization strategy and lessons from Lenovo in the US
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International startups in China: incubators with funding for startups

If you are thinking of starting a business and raising funds, China could be a good option for you – after all it is a land of millions of startups, both Chinese and Foreign owned. But how do you really get your foot in the door of this Asian tech paradise? Finding the right incubator and accelerator might just be what you need!

Kate CHERNAVINAInternational startups in China: incubators with funding for startups
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French Chinese on site interpreting mission in Zhuhai for CL CORP

HI-COM only provides recognized interpreters who have a strong relationship with our company, one of whom was the interpreter sent by HI-COM for this French-Chinese interpreting mission. With a high proficiency in various languages such as French, English and of course Mandarin, the interpreter was the vital link in a collaborative project between local teams of workers and engineers in Zhuhai, and a team of workers and French engineers.

Pierre VOLKAERTFrench Chinese on site interpreting mission in Zhuhai for CL CORP
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Top 17 Chinese Social Media Sites (update of 2019)

Most popular social media sites: what are they? 486 Wechat articles are published in China every second, 166 rooms per second are booked on Qunar, 115,740 per second of Q&A on Zhihu, 3,472 orders per second placed on E’leme. Over 62% of people report opening the WeChat app more that 10 times a day. The role of social media in China is huge, it follows an average person all thought the day, dictating the food and fashion choices, providing makeup and home style product reviews, advising on vacation spots and overtaking almost all free time and a large portion of the work time of white collar citizens.

Kate CHERNAVINATop 17 Chinese Social Media Sites (update of 2019)
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WeChat Advertising Budget: How much to allocate in 2019?

The Official WeChat advertising add-on was launched just a couple of years ago, but it immediately became an important part of any WeChat marketing strategy in China and abroad. Today, WeChat has numerous advertising categories and pricing systems. How do you choose the appropriate advertising model for your own strategy? This article will help you explore the advertising options available on WeChat.

Kel YEWeChat Advertising Budget: How much to allocate in 2019?
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How to translate a website: 11 tips from professionals

How to translate a website in order to enlarge your audience and reach local markets? When coming to emerging markets such as Brazil, Russia or China, booming imports and e-commerce markets have made these counties and cultures impossible to avoid. In this article we will describe how to translate a website and show you how to avoid problems when localizing it.

Kate CHERNAVINAHow to translate a website: 11 tips from professionals
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Translating your brochures – step by step guide

Here is how to translate brochure to different languages efficiently! When working with marketing materials such as brochures, catalogues, websites it is essential to be consistent. How can you assure your translation quality? We are uncovering our industry secrets just for our readers.

Stéphane ChouryTranslating your brochures – step by step guide
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English guide to the backoffice of Dazhong Dianping

Since Dazhong Dianping spread its business worldwide, it now covers more than 200 countries around the world. Being on Dianping is one of the best strategic moves a foreign business can make in order to attract Chinese travelers both in China and beyond.

Kate CHERNAVINAEnglish guide to the backoffice of Dazhong Dianping
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How do brands localize campaigns for the Chinese New Year

In China, the Spring Festival is the most important and longest festival of the year, making it the ultimate occasion for people to buy new clothes, host New Year parties, and give each other gifts. It is also a key time for major brands to launch festive red products, annual packages and limited edition New Year ranges, and hold zodiac themed Chinese New Year seasonal promotions.

Kate CHERNAVINAHow do brands localize campaigns for the Chinese New Year
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Is your Official WeChat Account content in breach of Chinese Advertising Law?

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”,  and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two  Shanghai officials.

Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?
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