Weihai VIP Tour on Boat: a professional program dedicated to the fishing industry and regional development
The Weihai VIP Tour on boat took place last week in the coastal city of Weihai, Shandong Province. Organised with the support of HI-COM, the event aimed to provide a comprehensive overview of the region’s maritime capabilities while highlighting the operational standards of the Alaska pollock industry. Through a combination of technical visits, professional exchanges and coastal activities, the programme gave guests a better understanding of the current challenges facing this strategic sector.
Participants – institutional representatives, professionals, members of the international community and specialist content creators – were able to observe at close quarters the industrial practices, supply chain and geographical assets that make Weihai an important hub for fishing, processing and exporting seafood products.
A professional immersion aboard the super trawler Kapitan Martynov
The highlight of the program was a visit to the super trawler Kapitan Martynov, which offered a concrete insight into the workings of a modern factory ship dedicated to deep-sea fishing. Guests were guided through the ship’s various work areas: catch reception areas, automated sorting machines, processing facilities and packaging units that are directly operational at sea.
This immersion illustrated the technical processes that guarantee the quality of Alaska pollock: rapid processing after fishing, strict compliance with hygiene standards, and complete product traceability. The Kapitan Martynov demonstrates the industry’s ability to ensure consistent, controlled production that complies with international standards.
Access to a vessel of this size is a rare opportunity and allows participants to gain an in-depth understanding of the industrial practices that support the growing Chinese market.
Promoting the product through a specialised tasting session
Following the industrial tour, guests took part in a tasting session showcasing Alaska pollock and pollock roe. The aim of this session was to demonstrate the versatility of these products, which are already recognised for their quality and are increasingly present in the catering and agri-food sectors in China.
The various preparations on offer – ranging from simple recipes to more elaborate interpretations – allowed the product to be presented from several angles: taste, texture and ease of integration into a variety of cuisines. This phase of the programme reinforced the link between the technical discovery made on board the vessel and the practical use of the product in professional culinary contexts.
An introduction to Weihai’s coastline and maritime infrastructure
The VIP Tour also included a boat trip along the coast of Weihai, allowing guests to gain a better understanding of the port environment and local maritime infrastructure.
Weihai has a comprehensive maritime ecosystem: modern fishing ports, processing areas, logistics capabilities and a strategic geographical location close to major regional shipping routes.
This presentation aimed to contextualise the city’s role in the development of the fishing industry and highlight its potential for international partnerships, exports and sustainable development.
A structure and coherent communication system
HI-COM supported the entire programme by coordinating communication and disseminating information related to the event. The agency ensured consistency in messaging, highlighted key points and provided coverage tailored to professional and digital media.
This approach ensured controlled visibility in line with the initial objectives: to present the sector clearly, strengthen the credibility of the players involved, and support the reputation of the Weihai maritime region.
Conclusion
The Weihai VIP Tour on Boat helped to strengthen understanding of industrial practices associated with Alaska pollock, while highlighting Weihai’s maritime and port assets. The combination of a technical visit, a professional tasting and a presentation of the coastline provided a comprehensive overview of the sector and its opportunities.
Thanks to careful organisation and corporate communications provided by HI-COM, the event generated a professional and structured perception of the industry and the region, while facilitating exchanges between institutional and economic players.
