It made less than RMB 8,000 in ten days. Then the jokes started. Within days, cinemas were adding screenings, the box office had crossed RMB 20 million, and yellow cow figurines were already appearing on Taobao. Welcome to Niu Lai, perhaps China’s strangest cultural hit of 2026. Reviewed and updated August 19, 2026 by HI-COM […]
Qixi Festival 2026 in China falls on Wednesday, 19 August. Often called Chinese Valentine’s Day, Qixi is one of the most poetic festivals in the Chinese calendar. However, Qixi is much more than a day for roses, chocolates and romantic dinners. It is a story of love and distance, but also of skill, patience, craftsmanship, […]
The FIFA World Cup 2026 is taking place across the United States, Canada and Mexico, but China is one of the most interesting markets to watch. In Shanghai, the tournament is visible in metro stations, shopping malls, cafés, sports bars, pop-up stores, outdoor event spaces, short-video platforms and branded fan experiences. For international brands, this […]
Every year, as early summer arrives in China, rivers begin to sound like drums. Long, narrow boats cut through the water. Rowers move in rhythm. Crowds gather along riverbanks. At home, families unwrap fragrant sticky rice parcels called zongzi, wrapped in bamboo or reed leaves. This is the Dragon Boat Festival in China, also known […]
Every June, China enters a very particular kind of silence. Construction is paused near exam sites. Traffic is controlled. Parents wait outside school gates with water bottles, lucky charms and nervous smiles. Some mothers wear a qipao. Others hold sunflowers. Across the country, millions of teenagers sit for the Gaokao (or 高考) China’s national college […]
In China, Children’s Day is much more than just a school celebration. Known as 六一儿童节 (Liù-Yī Értóng Jié), it has become a cultural moment where family, childhood memories, consumer emotion and brand strategy all meet. Every year on June 1, children across China take part in school shows, museum visits, family outings, games and special […]
The Weihai VIP Tour on boat took place last week in the coastal city of Weihai, Shandong Province. Organised with the support of HI-COM, the event aimed to provide a comprehensive overview of the region’s maritime capabilities while highlighting the operational standards of the Alaska pollock industry. Through a combination of technical visits, professional exchanges […]
On November 26th, a select group of industry insiders, culinary professionals, and digital tastemakers gathered in Shanghai for an exclusive Pollock Roe Tasting Event, a showcase designed to elevate awareness of high-quality Russian pollock roe in the Chinese market. Organized with the support of HI-COM, the event served both as a culinary discovery session and […]
Chinese-English / Japanese-English Simultaneous Interpreting for the Nine United APAC Conference 2025 From October 22 to 24, 2025, the Nine United APAC Conference 2025 took place. It brought together partners, teams, and leaders from the Asia-Pacific region. The goal was to discuss their projects and share a common vision: excellence in Danish design and furniture. […]
On 28th August at the Kerry Hotel Pudong, Shanghai, HI-COM hosted the King Crab Gala Dinner.
