Every year, as early summer arrives in China, rivers begin to sound like drums. Long, narrow boats cut through the water. Rowers move in rhythm. Crowds gather along riverbanks. At home, families unwrap fragrant sticky rice parcels called zongzi, wrapped in bamboo or reed leaves. This is the Dragon Boat Festival in China, also known […]
Every June, China enters a very particular kind of silence. Construction is paused near exam sites. Traffic is controlled. Parents wait outside school gates with water bottles, lucky charms and nervous smiles. Some mothers wear a qipao. Others hold sunflowers. Across the country, millions of teenagers sit for the Gaokao (or 高考) China’s national college […]
In China, Children’s Day is much more than just a school celebration. Known as 六一儿童节 (Liù-Yī Értóng Jié), it has become a cultural moment where family, childhood memories, consumer emotion and brand strategy all meet. Every year on June 1, children across China take part in school shows, museum visits, family outings, games and special […]
The Weihai VIP Tour on boat took place last week in the coastal city of Weihai, Shandong Province. Organised with the support of HI-COM, the event aimed to provide a comprehensive overview of the region’s maritime capabilities while highlighting the operational standards of the Alaska pollock industry. Through a combination of technical visits, professional exchanges […]
On November 26th, a select group of industry insiders, culinary professionals, and digital tastemakers gathered in Shanghai for an exclusive Pollock Roe Tasting Event, a showcase designed to elevate awareness of high-quality Russian pollock roe in the Chinese market. Organized with the support of HI-COM, the event served both as a culinary discovery session and […]
Chinese-English / Japanese-English Simultaneous Interpreting for the Nine United APAC Conference 2025 From October 22 to 24, 2025, the Nine United APAC Conference 2025 took place. It brought together partners, teams, and leaders from the Asia-Pacific region. The goal was to discuss their projects and share a common vision: excellence in Danish design and furniture. […]
On 28th August at the Kerry Hotel Pudong, Shanghai, HI-COM hosted the King Crab Gala Dinner.
Last week, the 2025 Shanghai International MCN Conference was held in Shanghai. As a leading multilingual communication company, HI-COM Asia was honored to participate in this grand event. The conference, themed “Unbounded Vision: Elevating the Live Streaming Economy with a Global Perspective”, gathered numerous industry leaders and experts to explore the development of the digital advertising industry and the opportunities […]
News of Peppa Pig’s new baby sister, Evie, has captured hearts globally—but make no mistake, this is more than just a cute plot twist.Evie’s birth is part of a calculated IP Localization Strategy for China, showcasing how Hasbro blends emotional storytelling with cultural insight to strengthen the Peppa Pig brand in Asia’s biggest market. Why […]
In this new series, HI-COM will be taking a look at how certain Chinese companies have found success in foreign markets. To kick off, we will look at SANY, a leading Chinese multinational corporation specializing in heavy machinery and equipment manufacturing. We will analyze its globalization strategy, which has shown how Chinese manufacturing can achieve […]
