Kel YE

Localization strategy and lessons from Lenovo in the US

Navigating a new market can be tough. With nuances in language, culture, and traditions, businesses aiming to penetrate a market outside of their native country should have a clear understanding of how to compete in a new market. 

Kel YELocalization strategy and lessons from Lenovo in the US
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WeChat Advertising Budget: How much to allocate in 2019?

The Official WeChat advertising add-on was launched just a couple of years ago, but it immediately became an important part of any WeChat marketing strategy in China and abroad. Today, WeChat has numerous advertising categories and pricing systems. How do you choose the appropriate advertising model for your own strategy? This article will help you explore the advertising options available on WeChat.

Kel YEWeChat Advertising Budget: How much to allocate in 2019?
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