Digital marketing is one of the most efficient ways to reach a global audience. Experts estimate that over 4.7 billion people are active on social media platforms. This means that digital marketing is one of the quickest ways to connect to your target customers. You can reach a broad audience using only one efficient and […]
Posts by Kel YE:
- Business in China
- Design & DTP
- Our Partners
During this year’s 618 shopping festival, the top two live-streaming marketing platforms were Douyin and Kuaishou, and for the first time ever, Taobao live-streaming was relegated to the third place, while the Douyin e-commerce platform is gaining momentum. What are the similarities and differences between Douyin e-commerce and traditional Taobao e-commerce? Today, we will share important insights with […]
While livestream sales have failed to fully catch on in the West, it’s a booming multi-billion-dollar market in China. According to a 2022 Qianzhan Industrial Research Institute market report, China’s livestream market grew to just under 2.4 trillion yuan in 2021 (330 billion USD), having almost doubled from 2020. These figures put the livestream market […]
A trademark protects the trademark registrant by ensuring that they have the exclusive right to indicate the source of the product or service, or to get paid by allowing others to use the product or service. The common value of a trademark is usually decided by the recognition and acknowledgement of the trademark, which is […]
As a business owner, you’re probably always looking for ways to grow your company. But with so many things on your mind, it may not be your top priority at the moment. Nonetheless, investing in new skills and information is one of the most effective methods to do so, which explains why so many successful […]
Today we were talking to Jodie Chan from Chinafy, a SaaS-based platform that gets websites working in China.
We have been hearing for many years now that in the future, AI is going to feature in practically every area of business one can imagine. In many industries, AI is already playing an integral part in the activities of companies all over the world, whether it be in factories producing goods, warehouses sorting deliveries […]
Xiaohongshu, taking “Inspire Lives” as its core concept, is a popular lifestyle platform in China for users to record and share every moment of their lives through short videos, words and pictures, and interact with other users based on their interests. According to the Xiaohongshu user strategy analysis report released by iResearch, at present, 70% […]
Word of mouth marketing is the oldest and most fundamental marketing tactic possible – get customers talking about your product or service to their social circle. It’s also one of the most effective marketing tactics if done appropriately.
The success of a remote simultaneous interpreting, or RSI, revolves around two key components – the RSI system and the interpreters. By combining the streamlined RSI functionality of Zoom and the professional expertise of HI-COM’s network of simultaneous interpreters, HI-COM has developed an effective and cost-efficient RSI solution that is perfect for any multilingual webinar […]