Published by the HI-COM Marketing Team | 27 July 2026 One family creator filmed the days after her son’s Gaokao. Another prepared a surprise dinner for Father’s Day. A fitness creator turned premium seafood into a post-workout reward, while nutrition specialists answered the practical questions people ask before trying a new food. The product range […]
The FIFA World Cup 2026 is taking place across the United States, Canada and Mexico, but China is one of the most interesting markets to watch. In Shanghai, the tournament is visible in metro stations, shopping malls, cafés, sports bars, pop-up stores, outdoor event spaces, short-video platforms and branded fan experiences. For international brands, this […]
Every year, while the rest of the world is still trying to understand Singles’ Day, China is already running another huge retail moment: the 618 Shopping Festival in China. At first glance, 618 looks like a giant discount campaign. However, it is much more than that. It is a mid-year test for China’s consumer mood, […]
In China, Children’s Day is much more than just a school celebration. Known as 六一儿童节 (Liù-Yī Értóng Jié), it has become a cultural moment where family, childhood memories, consumer emotion and brand strategy all meet. Every year on June 1, children across China take part in school shows, museum visits, family outings, games and special […]
When foreign brands plan their China e-commerce strategy, the platform roles often seem fixed. Tmall is chosen for the flagship store. RED supports content and product discovery. WeChat helps build customer loyalty. Douyin supports content-led conversion. And Pinduoduo? It is often dismissed without a second thought. “It is a bargain platform.” “Our customers are not […]
The Chinese Grand Prix in Shanghai has just come to a close. The high-speed cars have left the Shanghai International Circuit. But one question lingers: what truly happened off the track? Behind the podiums and national anthems, Shanghai buzzed with a different energy this weekend. A business energy – international and flawlessly orchestrated for elite […]
So you want to launch your brand in China. You’ve heard of Xiaohongshu (RED) and WeChat of course, but which of these two platforms is the best fit? Both platforms are very powerful, but they serve different purposes. Understanding their differences will help you avoid wasting your budget and maximize your impact from the outset. […]
China economic reforms 2026 are reshaping market access for European brands, as domestic demand, green growth, and technological self-sufficiency become core priorities. China is entering a new phase of economic transformation. The country is moving away from a growth model driven mainly by exports and infrastructure. Instead, it is focusing on domestic consumption, advanced technologies, […]
China market entry in 2026 is more competitive than ever. With over 86% of internet users actively shopping online, brands must validate their strategy before investing. China is no longer a market where international brands can rely on reputation alone. Consumer expectations have evolved, while local competitors have become stronger and more agile. As a […]
How Chinese New Year Became a Strategic Moment for Global Brands Chinese New Year is one of the most influential moments in Asia, shaping consumption patterns, travel habits, and festive expectations every single year. During this period, brands compete to create strong emotional experiences, as they understand the importance consumers pay to symbols, traditions, and […]
