Top 24 Chinese Social Media Apps, Platforms in 2023
Have you ever wondered which Chinese social media sites are the most popular? Here is our Top 24 Chinese Social Media Sites for the year 2022!
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Your Guide to the Most Cost-Efficient Marketing Strategies for Xiaohongshu in 2021 I HI-COM
With an estimated 300 million users, Little Red Book (also known as 小红书 or Xiaohongshu) is one of the most popular and influential social commerce platforms in China. More importantly, it has also become the country’s most trusted social commerce platform, making it a powerful tool for international companies aiming to reach shoppers in China.
Chinese Social Media Strategies of Top 5 Luxury Brands in China 2020 – HI-COM
Chinese consumers, now more than ever, are the keystone of the luxury market. In 2020, strategies of luxury brands in China will be the key in determining how their brand fares globally.
HOW TO CHINA: Our new workshop program at HI-COM
How to china is an educational lab aiming to help foreign brand owners and managers to understand the Chinese Social Media ecosystem.
What’s new on WeChat in 2020
Zhang Xiaolong once said, “WeChat is a way of life”. Since its launch in 2011, WeChat has changed the way China communicates and makes purchases (both online and offline). Today, WeChat is also changing the way in which people search for information. What’s new on WeChat in 2020？
WeChat marketing: Driving WeChat sales in 2020 – HI-COM
WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat […]
15 ways to attract Chinese Tourists in 2020
Want to attract Chinese tourists in 2020? Recent predictions have suggested that by 2022, China will see its middle class swell to around 630 million people. Chinese tourists were the biggest spenders in 2016, splurging a whopping $274 billion on their travels, especially in popular destinations outside of Asia such as the France, Italy, UK and […]
Interpreting Socialbakers’ Conference and Networking Event
On Tuesday, HI-COM provided two of their best interpreters to translate (from English to Chinese), Socialbakers’ business conference and networking event.
Social media strategy for foreign brands in China
Social media strategy is something you cannot easily set up alone. In China’s mobile phone dominant social media market, managing Chinese accounts for foreign brands is becoming more and more difficult. Not only do you need to pay attention to trends, content styles, and creative ideas for different types of social media platforms, each one […]
Localization strategy and lessons from Lenovo in the US
Navigating a new market can be tough. With nuances in language, culture, and traditions, businesses aiming to penetrate a market outside of their native country should have a clear understanding of how to compete in a new market.
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