The Official WeChat advertising add-on was launched just a couple of years ago, but it immediately became an important part of any WeChat marketing strategy in China and abroad. Today, WeChat has numerous advertising categories and pricing systems. How do you choose the appropriate advertising model for your own strategy? This article will help you explore the […]
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Want to attract Chinese tourists in 2023? Chinese tourists were the biggest spenders in 2019 were eager travelers, especially in popular destinations outside of Asia such as the France, Italy, UK and Germany. Leisure travel was the biggest driver of China’s outbound travel, representing 65 percent of travelers in 2019. But what changed after the […]
Have you ever wondered which Chinese social media sites are the most popular? Here is our Top 24 Chinese Social Media Sites for the year 2022!
With an estimated 300 million users, Little Red Book (also known as 小红书 or Xiaohongshu) is one of the most popular and influential social commerce platforms in China. More importantly, it has also become the country’s most trusted social commerce platform, making it a powerful tool for international companies aiming to reach shoppers in China.
Chinese consumers, now more than ever, are the keystone of the luxury market. In 2020, strategies of luxury brands in China will be the key in determining how their brand fares globally.
How to china is an educational lab aiming to help foreign brand owners and managers to understand the Chinese Social Media ecosystem.
Zhang Xiaolong once said, “WeChat is a way of life”. Since its launch in 2011, WeChat has changed the way China communicates and makes purchases (both online and offline). Today, WeChat is also changing the way in which people search for information. What’s new on WeChat in 2020？
WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat […]
On Tuesday, HI-COM provided two of their best interpreters to translate (from English to Chinese), Socialbakers’ business conference and networking event.
Social media strategy is something you cannot easily set up alone. In China’s mobile phone dominant social media market, managing Chinese accounts for foreign brands is becoming more and more difficult. Not only do you need to pay attention to trends, content styles, and creative ideas for different types of social media platforms, each one […]