Influencer Marketing in China – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.
Kate CHERNAVINAInfluencer Marketing in China: Where to start in 2019
Most popular social media sites: what are they? 486 Wechat articles are published in China every second, 166 rooms per second are booked on Qunar, 115,740 per second of Q&A on Zhihu, 3,472 orders per second placed on E’leme. Over 62% of people report opening the WeChat app more that 10 times a day. The role of social media in China is huge, it follows an average person all thought the day, dictating the food and fashion choices, providing makeup and home style product reviews, advising on vacation spots and overtaking almost all free time and a large portion of the work time of white collar citizens.
Kate CHERNAVINATop 17 Chinese Social Media Sites (update of 2019)
Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation. But what are the first steps to take in order to launch a successful KOL campaign, and how to choose an achievable goal, and what influencer marketing budget shall you allocate? Ask yourself these 3 questions before partnering with Chinese micro influencers!
Kate CHERNAVINAMicro Influencers in China: how to start your campaign with Micro KOLs
We have put together 15 more profiles of the most followed Chinese KOLs in the industries we have worked with in the past few months: Skincare, Travel, Health, Sport, Parenting. These people create a new way of promotional marketing, engaging their followers on a daily/weekly basis and are helping brands find their customers in the endless ocean that is the Chinese market.
Kate CHERNAVINAChinese KOL in Sport, Parenting, Travel, Skincare, Health
KOL (Key Opinion Leader) Marketing, sometimes called Influencer Marketing, is an indirect type of marketing that aims to promote brands, products or services via advice or reviews. In 2019, China has become one of the most KOL Marketing friendly countries, allowing the top KOL of CHINA to create their own media channels. Today we will take a closer look at those who promote travel for Chinese consumers, while playing a big part in the industry by being frequent travelers themselves.
Kate CHERNAVINA10 Chinese KOL and Influencers in Travel Industry in 2019 you must know