Chinese KOL Marketing – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.
Kate CHERNAVINAChinese KOL Marketing: Where to start in 2020
All about Chinese Travel KOL In 2020 China has become one of the most KOL Marketing friendly countries, allowing the top KOL of CHINA to create their own media channels. Today we will take a closer look at those who promote travel for Chinese consumers, while playing a big part in the industry by being frequent travelers themselves.
Kate CHERNAVINA10 Chinese KOL and Influencers in Travel Industry in 2020
HI-COM’s marketing director Kate Chernavina has been featured alongside other industry leaders in business magazine, BW confidential, commenting on influencer marketing trends on Tmall, and differences in KOL cooperation. She spoke about the role of Micro KOL in Chinese digital ecosystem, product review marketing, and more.
Kate CHERNAVINAKate Chernavina’s Insights into Chinese Influencer marketing in 2019
Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers. Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you aim to make your brand more recognisable? Can you trust the influencers’ profiles? How much should a normal social media campaign cost in China? How do you pick out the real accounts from the fake ones and how much should you pay for one engaged person?
Stéphane Choury2019 Cost of one social media engagement in China: KOL data analysis and price!
Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation. But what are the first steps to take in order to launch a successful KOL campaign, and how to choose an achievable goal, and what influencer marketing budget shall you allocate? Ask yourself these 3 questions before partnering with Chinese micro influencers!
Kate CHERNAVINAMicro Influencers in China: how to start your campaign with Micro KOLs
We have put together 15 more profiles of the most followed Chinese KOLs in the industries we have worked with in the past few months: Skincare, Travel, Health, Sport, Parenting. These people create a new way of promotional marketing, engaging their followers on a daily/weekly basis and are helping brands find their customers in the endless ocean that is the Chinese market.
Kate CHERNAVINAChinese KOL in Sport, Parenting, Travel, Skincare, Health