Kate CHERNAVINA

kate

Kate is a writer and a marketing director @HI-COM. Living and working in China for the past 14 years, she has observed the rapid progress of the country, analysed hundreds of digital and business trends, helped clients to enter and excel in the Chinese digital market.

Brand name translation

When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.

Kate CHERNAVINABrand name translation
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Social media strategy for foreign brands in China

Social media strategy is something you cannot easily set up alone. In China’s mobile phone dominant social media market, managing Chinese accounts for foreign brands is becoming more and more difficult. Not only do you need to pay attention to trends, content styles, and creative ideas for different types of social media platforms, each one has it’s own analytics and data processing tools. Mastering your Chinese social media skills is therefore crucial for branding and community management in China.

Kate CHERNAVINASocial media strategy for foreign brands in China
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Influencer Marketing in China: Where to start in 2019

Influencer Marketing in China – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.

Kate CHERNAVINAInfluencer Marketing in China: Where to start in 2019
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Overcoming the challenges of translating your menu into Chinese

All about restaurant menu translation from and to Chinese. How to translate menu without loosing the meaning of your source language? The Chinese language has a long and rich history. It is the oldest language in the world and is also the most spoken language around the world. In fact, Chinese may be one of the most difficult languages to translate literally because each Chinese character has a separate meaning and putting them together means something different.

Kate CHERNAVINAOvercoming the challenges of translating your menu into Chinese
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New HI-COM Office is now open in Guangzhou

HI-COM Asia has opened a new location in the Zhujiang New Town IFC center in downtown Guangzhou. The localization and multilingual communication agency will serve its existing clients and develop new business in the South China region from this new location.

Kate CHERNAVINANew HI-COM Office is now open in Guangzhou
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International startups in China: incubators with funding for startups

If you are thinking of starting a business and raising funds, China could be a good option for you – after all it is a land of millions of startups, both Chinese and Foreign owned. But how do you really get your foot in the door of this Asian tech paradise? Finding the right incubator and accelerator might just be what you need!

Kate CHERNAVINAInternational startups in China: incubators with funding for startups
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Top 17 Chinese Social Media Sites (update of 2019)

Most popular social media sites: what are they? 486 Wechat articles are published in China every second, 166 rooms per second are booked on Qunar, 115,740 per second of Q&A on Zhihu, 3,472 orders per second placed on E’leme. Over 62% of people report opening the WeChat app more that 10 times a day. The role of social media in China is huge, it follows an average person all thought the day, dictating the food and fashion choices, providing makeup and home style product reviews, advising on vacation spots and overtaking almost all free time and a large portion of the work time of white collar citizens.

Kate CHERNAVINATop 17 Chinese Social Media Sites (update of 2019)
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How to translate a website: 11 tips from professionals

How to translate a website in order to enlarge your audience and reach local markets? When coming to emerging markets such as Brazil, Russia or China, booming imports and e-commerce markets have made these counties and cultures impossible to avoid. In this article we will describe how to translate a website and show you how to avoid problems when localizing it.

Kate CHERNAVINAHow to translate a website: 11 tips from professionals
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English guide to the backoffice of Dazhong Dianping

Since Dazhong Dianping spread its business worldwide, it now covers more than 200 countries around the world. Being on Dianping is one of the best strategic moves a foreign business can make in order to attract Chinese travelers both in China and beyond.

Kate CHERNAVINAEnglish guide to the backoffice of Dazhong Dianping
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How do brands localize campaigns for the Chinese New Year

In China, the Spring Festival is the most important and longest festival of the year, making it the ultimate occasion for people to buy new clothes, host New Year parties, and give each other gifts. It is also a key time for major brands to launch festive red products, annual packages and limited edition New Year ranges, and hold zodiac themed Chinese New Year seasonal promotions.

Kate CHERNAVINAHow do brands localize campaigns for the Chinese New Year
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