Kate CHERNAVINA

kate

Kate is a writer and a marketing director @HI-COM. Living and working in China for the past 14 years, she has observed the rapid progress of the country, analysed hundreds of digital and business trends, helped clients to enter and excel in the Chinese digital market.

Chinese Influencers that sell out products in minutes!

They sell out stocks worth of millions of dollars in minutes, they make newest products trendy and famous, they are the most watched Chinese influencers and internet stars in China, they are the king and the queen of Chinese e-commerce! They are Chinese influencers Austin and Viya.

Kate CHERNAVINAChinese Influencers that sell out products in minutes!
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CRM for Businesses: The Importance Of A Good System In Place

Customer Relationship Management (CRM) refers to the strategies and activities that companies have in place for better interaction with their clients. This encompasses even those clients that the company is still trying to reach out to. CRM is significant for businesses to build strong relationships with their customers.

Kate CHERNAVINACRM for Businesses: The Importance Of A Good System In Place
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15 ways to attract Chinese Tourists in 2020

Want to attract Chinese tourists in 2020? Recent predictions have suggested that by 2022, China will see its middle class swell to around 630 million people. Chinese tourists were the biggest spenders in 2016, splurging a whopping $274 billion on their travels, especially in popular destinations outside of Asia such as the France, Italy, UK and Germany.

Kate CHERNAVINA15 ways to attract Chinese Tourists in 2020
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Top 20 Chinese Social Media Sites of 2019

Have you ever wondered which Chinese social media sites are the most popular?

Every second 486 Wechat articles are published in China, 166 rooms booked on Qunar, 115,740 Q&A’s on Zhihu, and 3,472 orders placed on E’leme, and over 62% of people open the WeChat app more than 10 times a day. The role of social media in China is huge as it not only entertains but also influences food, life, and fashion choices, provides makeup and homestyle reviews, and advises on holiday spots: therefore consuming a large amount of the work time of white-collar citizens.

Kate CHERNAVINATop 20 Chinese Social Media Sites of 2019
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Chinese Influencer Marketing: Where to start in 2020

Chinese Influencer Marketing – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.

Kate CHERNAVINAChinese Influencer Marketing: Where to start in 2020
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Xiaohongshu / Little Red Book in 2020

Little Red Book or “Xiaohongshu” is the unicorn especially made for foreign businesses looking to enter the Chinese market without the need of being physically present in the country. Today we will take a closer look at the platform and analyze what makes it the best sales channel for Millennials and GEN Z.

Kate CHERNAVINAXiaohongshu / Little Red Book in 2020
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HI-COM sponsors UT Gala 2019

For the second consecutive year, HI-COM has sponsored the prestigious UT Alumni GALA evening. Organised by the UT Alumni China, the soirée took place at Hotel Grand Mercure in Shanghai, on 19th October 2019.

Kate CHERNAVINAHI-COM sponsors UT Gala 2019
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