Kate is a writer and a marketing director @HI-COM. Living and working in China for the past 14 years, she has observed the rapid progress of the country, analysed hundreds of digital and business trends, helped clients to enter and excel in the Chinese digital market.
In China, the Spring Festival is the most important and longest festival of the year, making it the ultimate occasion for people to buy new clothes, host New Year parties, and give each other gifts. It is also a key time for major brands to launch festive red products, annual packages and limited edition New Year ranges, and hold zodiac themed Chinese New Year seasonal promotions.
Kate CHERNAVINAHow do brands localize campaigns for the Chinese New Year
Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two Shanghai officials.
Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?
One of the fastest moving industries in China is the sound, music and voiceover (English to Chinese dubbing) industry. Success in this industry doesn’t just happen. It takes years of experience to be able to think fast, find solutions, and stay ahead of the trendsWe recently had the opportunity to learn more about this industry from CEO of GUM Shanghai, Thomas Faucheur, who has more than twenty years of experience in the business. Here he explains what it takes to be successful in China’s music industry.
Kate CHERNAVINAWhat it takes to become a success story in China’s music and sound industry？
Beware of marketing your product as ‘the best’ or ‘the greatest’. In China, this could land you a fine or even get your business license revoked…read on to find out more… Today we talk about advertising law in China and Banned marketing terms.
Kate CHERNAVINABanned! Marketing Terms You Can’t Use In China
Getting on the web has become easier and easier across China. In fact, over 50% of the population (more than 731 million people) now have access to the internet in China. Industries that take most advantage of the web age are catching up in more markets! In a year 2018 online businesses make most requests for E-learning localization and video game localization.
Kate CHERNAVINATips for Success in the E-learning and Gaming Industries through Localization
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?
Kate CHERNAVINAAre you ready for Double 11? All you need to know about Singles’ day 2018!
Copywriting for ICO blogs: How to convert your readers into investors with well-written ICO content. You might think that every business out there is writing content these days, and yes, a large portion of them are regardless of what industry they’re in.
Kate CHERNAVINA5 Secrets of copywriting for ICO blogs
Working with Chinese influencers is nothing new, and seeing them feature on endless campaigns during China’s biggest online shopping festival is becoming a regular occurrence. Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation. We recommend that you ask yourself 3 questions before partnering with Chinese micro influencers.
Kate CHERNAVINAChinese micro influencers – saving cost and increasing your brand awareness
How to prepare your prenup in China. We have prepared this article to clear up any doubts you may have relating to prenuptial agreements and the legalization of prenups signed in China. Starting a family with a foreigner is of course very exciting, but legally speaking, things may not always run so smoothly. And when it comes to preparing a prenuptial agreement or ‘prenup’ (also called a marriage contract), it may cast a few negative shadows in the minds of those planning to tie the knot.
Kate CHERNAVINAPreparing your Wedding Contract for foreign marriages in China
Simultaneous Interpreting Mission for Australian Chamber of Commerce. The Australian Chamber of Commerce Shanghai once again brought together sport industry professionals for the 2nd Annual Australia-China Sports Summit, on Tuesday 16 and Wednesday 17 October 2018 in Shanghai
Kate CHERNAVINASimultaneous Interpreting Mission for Sport Summit 2018