Kate CHERNAVINA

kate

Kate is a writer and a marketing director @HI-COM. Living and working in China for the past 14 years, she has observed the rapid progress of the country, analysed hundreds of digital and business trends, helped clients to enter and excel in the Chinese digital market.

China’s Dazhong Dianping: English guide 2021 – HI-COM

Dazhong Dianping has been called the Chinese version of Yelp. However, its services go well beyond its counterpart, incorporating elements of Groupon, social media, delivery apps, and more.

Starting out as a movie and restaurant review platform in 2003, by 2015, Dianping merged with Meituan, one of China’s largest food delivery networks, integrating the functions of both companies while retaining separate apps. With backing from Tencent, Dianping has also become part of the WeChat super eco-system.

Kate CHERNAVINAChina’s Dazhong Dianping: English guide 2021 – HI-COM
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The Ultimate Guide to Weibo in 2021: Account Registration, Post Publishing, Best Marketing Practices

If you live in China or visit from time to time, you have probably already heard of Sina Weibo. It is one of the biggest tools for digital social networking, interaction and entertainment, and is one of the main players in digital marketing. Hosting more than 521 million monthly active users, Sina Weibo is celebrating it’s 12th years this year (2021). Some say the development was inspired by Twitter, but today it is more like a Chinese Facebook, featuring personal wall, photo and video sharing.

Kate CHERNAVINAThe Ultimate Guide to Weibo in 2021: Account Registration, Post Publishing, Best Marketing Practices
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How to Register a Store on Xiaohongshu in 2021 – HI-COM

In 2021, Xiaohonshu has become a focal point for digital marketing campaigns of lifestyle brands in China. With approximately 100 million monthly active users, of which just under half are 18-24 and over 70% being born after the 90s, this booming Chinese platform is a crucial for reaching the next generation of China’s consumers.

Kate CHERNAVINAHow to Register a Store on Xiaohongshu in 2021 – HI-COM
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Top 34 Chinese KOLs I 2021 Updated I HI-COM

For anyone working in the Chinese marketing industry, or anyone seeking to enter the market, the term KOL (Key Opinion Leader) will pop up in virtually every other conversation. More commonly known as ‘influencers’ internationally, KOLs are individuals who command sizeable followings on social media, and can use those followings to help brands gain exposure, or directly sell product.

Kate CHERNAVINATop 34 Chinese KOLs I 2021 Updated I HI-COM
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What Languages Should You Translate Your Blockchain Documents to in 2021?

ICO White paper translation, and ICO translation for Marketing. Initial Coin Offering, is unchartered territories for many, bringing with it a whole new meaning to the term “digital marketing”.  With more than 1,000 cryptocurrencies currently listed on CoinMarketCap and new startups launching daily, we take a look at what successful coin launches have done.

Kate CHERNAVINAWhat Languages Should You Translate Your Blockchain Documents to in 2021?
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Is Your Official WeChat Account Content in Breach of the Chinese Advertising Law?

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign-owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”,  and “lowest price” on their social media accounts.

Kate CHERNAVINAIs Your Official WeChat Account Content in Breach of the Chinese Advertising Law?
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Certified Translation in China: 21 Cases when You Need It – HI-COM

Cerified translation can be very important for working overseas, or dealing with a visa or foreign insurance… No need to worry! Here are the details.

Kate CHERNAVINACertified Translation in China: 21 Cases when You Need It – HI-COM
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