Kate CHERNAVINA

kate

Kate is a writer and a marketing director @HI-COM. Living and working in China for the past 14 years, she has observed the rapid progress of the country, analysed hundreds of digital and business trends, helped clients to enter and excel in the Chinese digital market.

New HI-COM Office is now open in Guangzhou

HI-COM Asia has opened a new location in the Zhujiang New Town IFC center in downtown Guangzhou. The localization and multilingual communication agency will serve its existing clients and develop new business in the South China region from this new location.

Kate CHERNAVINANew HI-COM Office is now open in Guangzhou
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International startups in China: incubators with funding for startups

If you are thinking of starting a business and raising funds, China could be a good option for you – after all it is a land of millions of startups, both Chinese and Foreign owned. But how do you really get your foot in the door of this Asian tech paradise? Finding the right incubator and accelerator might just be what you need!

Kate CHERNAVINAInternational startups in China: incubators with funding for startups
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Top 17 Chinese Social Media Platforms (update of 2019)

Most popular social media sites: what are they? 486 Wechat articles are published in China every second, 166 rooms per second are booked on Qunar, 115,740 per second of Q&A on Zhihu, 3,472 orders per second placed on E’leme. Over 62% of people report opening the WeChat app more that 10 times a day. The role of social media in China is huge, it follows an average person all thought the day, dictating the food and fashion choices, providing makeup and home style product reviews, advising on vacation spots and overtaking almost all free time and a large portion of the work time of white collar citizens.

Kate CHERNAVINATop 17 Chinese Social Media Platforms (update of 2019)
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Website localization techniques: 12 tips that work

Website localization or translation has been one of the hottest topics of the last year or so. When coming to emerging markets such as Brazil, Russia or China, booming imports and e-commerce markets have made these counties and cultures impossible to avoid. In this article we will take the example of the Chinese market and show you how to avoid problems when localizing your website.

Kate CHERNAVINAWebsite localization techniques: 12 tips that work
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English guide to the backoffice of Dazhong Dianping

Since Dazhong Dianping spread its business worldwide, it now covers more than 200 countries around the world. Being on Dianping is one of the best strategic moves a foreign business can make in order to attract Chinese travelers both in China and beyond.

Kate CHERNAVINAEnglish guide to the backoffice of Dazhong Dianping
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How do brands localize campaigns for the Chinese New Year

In China, the Spring Festival is the most important and longest festival of the year, making it the ultimate occasion for people to buy new clothes, host New Year parties, and give each other gifts. It is also a key time for major brands to launch festive red products, annual packages and limited edition New Year ranges, and hold zodiac themed Chinese New Year seasonal promotions.

Kate CHERNAVINAHow do brands localize campaigns for the Chinese New Year
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Is your Official WeChat Account content in breach of Chinese Advertising Law?

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”,  and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two  Shanghai officials.

Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?
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What it takes to become a success story in China’s music and sound industry?

One of the fastest moving industries in China is the sound, music and voiceover (English to Chinese dubbing) industry. Success in this industry doesn’t just happen. It takes years of experience to be able to think fast, find solutions, and stay ahead of the trendsWe recently had the opportunity to learn more about this industry from CEO of GUM Shanghai, Thomas Faucheur, who has more than twenty years of experience in the business. Here he explains what it takes to be successful in China’s music industry.

Kate CHERNAVINAWhat it takes to become a success story in China’s music and sound industry?
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Banned! Marketing Terms You Can’t Use In China

Beware of marketing your product as ‘the best’ or ‘the greatest’.  In China, this could land you a fine or even get your business license revoked…read on to find out more… Today we talk about advertising law in China and Banned marketing terms.

Kate CHERNAVINABanned! Marketing Terms You Can’t Use In China
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Tips for Success in the E-learning and Gaming Industries through Localization

Getting on the web has become easier and easier across China. In fact, over 50% of the population (more than 731 million people) now have access to the internet in China. Industries that take most advantage of the web age are catching up in more markets! In a year 2018 online businesses make most requests for E-learning localization and video game localization.

Kate CHERNAVINATips for Success in the E-learning and Gaming Industries through Localization
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