Beware of marketing your product as ‘the best’ or ‘the greatest’. In China, this could land you a fine or even get your business license revoked…read on to find out more… Today we talk about advertising law in China.
Kate CHERNAVINABanned! Marketing Terms You Can’t Use In China
Getting on the web has become easier and easier across China. In fact, over 50% of the population (more than 731 million people) now have access to the internet in China. Industries that take most advantage of the web age are catching up in more markets! In a year 2018 online businesses make most requests for E-learning localization and video game localization.
Kate CHERNAVINATips for Success in the E-learning and Gaming Industries through Localization
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?
Kate CHERNAVINAAre you ready for Double 11? All you need to know about Singles’s day 2018!
Copywriting for ICO blogs: How to convert your readers into investors with well-written ICO content. You might think that every business out there is writing content these days, and yes, a large portion of them are regardless of what industry they’re in.
Kate CHERNAVINA5 Secrets of copywriting for ICO blogs
Working with Chinese influencers is nothing new, and seeing them feature on endless campaigns during China’s biggest online shopping festival is becoming a regular occurrence. Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation. We recommend that you ask yourself 3 questions before partnering with Chinese micro influencers.
Kate CHERNAVINAChinese micro influencers – saving cost and increasing your brand awareness
How to prepare your prenup in China. We have prepared this article to clear up any doubts you may have relating to prenuptial agreements and the legalization of prenups signed in China. Starting a family with a foreigner is of course very exciting, but legally speaking, things may not always run so smoothly. And when it comes to preparing a prenuptial agreement or ‘prenup’ (also called a marriage contract), it may cast a few negative shadows in the minds of those planning to tie the knot.
Kate CHERNAVINAPreparing your prenup for foreign marriages in China
Simultaneous Interpreting Mission for Australian Chamber of Commerce. The Australian Chamber of Commerce Shanghai once again brought together sport industry professionals for the 2nd Annual Australia-China Sports Summit, on Tuesday 16 and Wednesday 17 October 2018 in Shanghai
Kate CHERNAVINASimultaneous Interpreting Mission for Sport Summit 2018
A successful visit from Jean-Yves Le Drian, Minister of Foreign Affairs of France, on September 13-14 to Beijing, has led to the conclusion of an old bilateral agreement case that has been under negotiation for many years: the mutual recognition of driving licenses.
Kate CHERNAVINABilateral agreement between China and France on new Driving License regulations
Thursday September 13th, HI-COM was honoured to provide interpreting support to Lutheran Education Queensland on their visit to High School Affiliated to Fudan University to discuss their potential cooperation.
Kate CHERNAVINAInterpreting mission: Lutheran Education Queensland visit High School Affiliated to Fudan University
As we stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!
Kate CHERNAVINAChina’s Dazhong Dianping: English guide, 2018