WeChat

WeChat is a Chinese instant messaging application used by more than a billion Chinese people. WeChat is not only an instant messaging application, but also features what they call mini-programs which are a collection of applications directly connected to the application. You can also find bank information and pay directly through the application, but also book hotels, planes, taxis and many other services. Wechat, is available in several languages since 2012. The application belongs to the Tencent Group. It is a multifunctional application used daily for personal and professional needs. It is an application in the making to be used all over the world because of its functionalities.

October 10 2021

Top 24 Chinese Social Media Apps, Websites, and Platforms in 2021

Kate CHERNAVINA Marketing influencer, KOL, Marketing, Social Media, social media marketing, WeChat, WeChat Marketing

Have you ever wondered which Chinese social media sites are the most popular? Here is our Top 24 Chinese Social Media Sites for the year 2021!

August 28 2020

What’s new on WeChat in 2020

Jason Marketing, News social media marketing, WeChat, WeChat Marketing

Zhang Xiaolong once said, “WeChat is a way of life”. Since its launch in 2011, WeChat has changed the way China communicates and makes purchases (both online and offline). Today, WeChat is also changing the way in which people search for information. What’s new on WeChat in 2020？

July 24 2020

5 social e-commerce solutions in China besides Tmall

Kate CHERNAVINA Marketing Business, China, E-commerce, WeChat

Besides opening a Tmall store, what are the other options when entering China’s e-commerce market? China’s e-commerce platforms have millions of internet users and target a wide variety of online consumer groups. E-commerce platforms provide multiple interaction opportunities for consumers and make it more convenient for companies to improve their products based on the needs […]

February 21 2020

WeChat marketing: Driving WeChat sales in 2020 – HI-COM

Kate CHERNAVINA Business, Marketing China marketing, influencer marketing, Marketing, marketing strategy, social media marketing, WeChat, WeChat Marketing

WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat […]

December 28 2019

The 10 Most Creative Chinese Apps To Watch Out For In 2020

Stéphane Choury Business, Marketing China, China marketing, Social Media, WeChat, WeChat Marketing

China is one step ahead of the game in the social media world. China’s combination of a large population and fast-emerging technology go hand in hand. Today I will talk about top ten apps that are changing the tides of Chinese social media. Some of these fast-emerging apps have become a necessity in Chinese daily […]

December 14 2019

15 ways to attract Chinese Tourists in 2020

Kate CHERNAVINA Business, Marketing Business, Social Media, social media marketing, Tourism, WeChat, WeChat Marketing

Want to attract Chinese tourists in 2020? Recent predictions have suggested that by 2022, China will see its middle class swell to around 630 million people. Chinese tourists were the biggest spenders in 2016, splurging a whopping $274 billion on their travels, especially in popular destinations outside of Asia such as the France, Italy, UK and […]

November 18 2019

Setting Up Your Weidian Shop in 2019

Kate CHERNAVINA HI-COM Guides, Marketing China, China marketing, Marketing, WeChat

Weidian is often described as the “Shopify” of China. With over 80 million stores on its platform, its simplistic design makes it very popular. Weidian is easily accessible on mobile phones and uses convenient payment methods such as Wechat, Alipay and Union pay. In the Chinese market, its biggest competitor is Taobao.

October 17 2019

Linking Chinese social media to e-commerce

Kate CHERNAVINA HI-COM Guides, Marketing China, China marketing, E-commerce, Social Media, WeChat

One of the very first questions a marketer may ask when executing a campaign is, how can we increase sales from our social media activities – especially the ones with our KOL partnerships? In fact, understanding Chinese social media and the e-commerce world is not only important for ongoing marketing activities, but also for marketing […]

May 24 2019

Social media strategy for foreign brands in China

Kate CHERNAVINA Business, Marketing Marketing, Social Media, social media marketing, WeChat, Weibo

Social media strategy is something you cannot easily set up alone. In China’s mobile phone dominant social media market, managing Chinese accounts for foreign brands is becoming more and more difficult. Not only do you need to pay attention to trends, content styles, and creative ideas for different types of social media platforms, each one […]

March 15 2019

WeChat Advertising: Types of Ads, CPM, PPC Prices

Kate CHERNAVINA Business, HI-COM Guides, Marketing digital marketing, Social Media, social media marketing, WeChat, WeChat Marketing

The Official WeChat advertising add-on was launched just a couple of years ago, but it immediately became an important part of any WeChat marketing strategy in China and abroad. Today, WeChat has numerous advertising categories and pricing systems. How do you choose the appropriate advertising model for your own strategy? This article will help you explore the […]

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