What’s new on WeChat in 2020

Zhang Xiaolong once said, “WeChat is a way of life”. Since its launch in 2011, WeChat has changed the way China communicates and makes purchases (both online and offline). Today, WeChat is also changing the way in which people search for information. What’s new on WeChat in 2020?

JasonWhat’s new on WeChat in 2020
read more

5 social e-commerce solutions in China besides Tmall

Besides opening a Tmall store, what are the other options when entering China’s e-commerce market?

China’s e-commerce platforms have millions of internet users and target a wide variety of online consumer groups. E-commerce platforms provide multiple interaction opportunities for consumers and make it more convenient for companies to improve their  products based on the needs of their customers – therefore, helping to enrich their brand. Today, more and more international brands are turning to cross-border e-commerce when entering the Chinese market.

Kate CHERNAVINA5 social e-commerce solutions in China besides Tmall
read more

30 Chinese KOL and Influencers in 2020

All about Chinese Travel KOL In 2020 China has become one of the most KOL Marketing friendly countries, allowing the top KOL of CHINA to create their own media channels. Today we will take a closer look at those who promote travel for Chinese consumers, while playing a big part in the industry by being frequent travelers themselves.

Kate CHERNAVINA30 Chinese KOL and Influencers in 2020
read more

WeChat marketing: Driving WeChat sales in 2020 – HI-COM

WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat marketing, e-commerce takes a whole new turn.

Kate CHERNAVINAWeChat marketing: Driving WeChat sales in 2020 – HI-COM
read more

The 10 Most Creative Chinese Apps To Watch Out For In 2020

China is one step ahead of the game in the social media world. China’s combination of a large population and fast-emerging technology go hand in hand. Today I will talk about top ten apps that are changing the tides of Chinese social media. Some of these fast-emerging apps have become a necessity in Chinese daily life and changed the way social media is talked about.

Stéphane ChouryThe 10 Most Creative Chinese Apps To Watch Out For In 2020
read more

15 ways to attract Chinese Tourists in 2020

Want to attract Chinese tourists in 2020? Recent predictions have suggested that by 2022, China will see its middle class swell to around 630 million people. Chinese tourists were the biggest spenders in 2016, splurging a whopping $274 billion on their travels, especially in popular destinations outside of Asia such as the France, Italy, UK and Germany.

Kate CHERNAVINA15 ways to attract Chinese Tourists in 2020
read more

Chinese KOL Marketing: Where to start in 2020

Chinese KOL Marketing – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.

Kate CHERNAVINAChinese KOL Marketing: Where to start in 2020
read more

How to register store on Xiaohongshu / Little Red Book in 2020

Little Red Book or “Xiaohongshu” is the unicorn especially made for foreign businesses looking to enter the Chinese market without the need of being physically present in the country. Today we will take a closer look at the platform and analyze what makes it the best sales channel for Millennials and GEN Z.

Kate CHERNAVINAHow to register store on Xiaohongshu / Little Red Book in 2020
read more

Setting Up Your Weidian Shop in 2019

Weidian is often described as the “Shopify” of China. With over 80 million stores on its platform, its simplistic design makes it very popular. Weidian is easily accessible on mobile phones and uses convenient payment methods such as Wechat, Alipay and Union pay. In the Chinese market, its biggest competitor is Taobao.

Kate CHERNAVINASetting Up Your Weidian Shop in 2019
read more