One of the very first questions a marketer may ask when executing a campaign is, how can we increase sales from our social media activities – especially the ones with our KOL partnerships? In fact, understanding Chinese social media and the e-commerce world is not only important for ongoing marketing activities, but also for marketing strategies.
Kate CHERNAVINALinking Chinese social media to e-commerce
Social media strategy is something you cannot easily set up alone. In China’s mobile phone dominant social media market, managing Chinese accounts for foreign brands is becoming more and more difficult. Not only do you need to pay attention to trends, content styles, and creative ideas for different types of social media platforms, each one has it’s own analytics and data processing tools. Mastering your Chinese social media skills is therefore crucial for branding and community management in China.
Kate CHERNAVINASocial media strategy for foreign brands in China
The Official WeChat advertising add-on was launched just a couple of years ago, but it immediately became an important part of any WeChat marketing strategy in China and abroad. Today, WeChat has numerous advertising categories and pricing systems. How do you choose the appropriate advertising model for your own strategy? This article will help you explore the advertising options available on WeChat.
Kate CHERNAVINAWeChat Advertising: Types of Ads, CPM, PPC Prices
Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers. Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you aim to make your brand more recognisable? Can you trust the influencers’ profiles? How much should a normal social media campaign cost in China? How do you pick out the real accounts from the fake ones and how much should you pay for one engaged person?
Stéphane Choury2019 Cost of one social media engagement in China: KOL data analysis and price!
Acquiring WeChat followers by QR Code advertising is one of the ways of WeChat payment advertisement. How to target, reach and prevent followers lost from your QR code related campaign. If you live in China, you may have already noticed that more and more companies (retailers) are using their WeChat payment solution for advertising as well as payment. Before you can pay for your coffee, you are prompted to follow the cafe’s official account, and before starting your arcade game, you are prompted to follow other brand/company official accounts.
Today we will take a look at this latest trend of followers acquisition on WeChat Official accounts: attraction via third party QR code scan.
Kate CHERNAVINANew ways to reach and acquire WeChat followers – trends of 2019!
Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation. But what are the first steps to take in order to launch a successful KOL campaign, and how to choose an achievable goal, and what influencer marketing budget shall you allocate? Ask yourself these 3 questions before partnering with Chinese micro influencers!
Kate CHERNAVINAMicro Influencers in China: how to start your campaign with Micro KOLs
WeChat Marketing 2018. The most powerful social network and messaging platform in China, WeChat has gained a stronghold in the Chinese marketing system with its fast-developing new technologies such as its mini-programs, WeChat store, vouchers, membership cards, 红包hong bao shops and more. Any brand or company wanting to engage with their customers and consumers needs to have a strategy that utilizes WeChat and makes full use of its increasingly sophisticated functions.
Kate CHERNAVINAWeChat SEO, WeChat Best Content and Marketing Tactics for 2018
When a brand sees the vast opportunities to go global with their product, it is an exciting step. Often however, it is a step into the unknown and comes with considerable risk. But as they saying goes, no risk, no reward. Today, HI-COM has a chat with one successful Australian entrepreneur, Catherine Cervasio, who saw the opportunity in China to market her luxury organic babycare products, Aromababy. We hear about her story, what she’s learned and advice she would give others. It is one Australian brand Success KOL Story in China that makes us wow!
Kate CHERNAVINAAromababy: Australian brand that knows how to use Chinese KOL!
We are now seeing brands move away from ‘super’ KOLs, whose follower numbers are in the millions. There is a suspicion of ‘fake follower numbers’ as well as a view that their followers are not actually that engaged or loyal, meaning there will be less of an influence. These days, brands are focusing more on the KOLs who appear to have a more genuine followership; a more real connection to their followers. While their follower numbers may not be as high as those of the ‘top KOLs’ of China, these lesser known (and less expensive) KOLs have a more genuine connection with their follower base, meaning more influence and impact for KOL campaigns.
Kate CHERNAVINARising KOL of China in Fashion and Travel