Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers. Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you […]
WeChat is a Chinese instant messaging application used by more than a billion Chinese people. WeChat is not only an instant messaging application, but also features what they call mini-programs which are a collection of applications directly connected to the application. You can also find bank information and pay directly through the application, but also book hotels, planes, taxis and many other services. Wechat, is available in several languages since 2012. The application belongs to the Tencent Group. It is a multifunctional application used daily for personal and professional needs. It is an application in the making to be used all over the world because of its functionalities.
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Acquiring WeChat followers by QR Code advertising is one of the ways of WeChat payment advertisement. How to target, reach and prevent followers lost from your QR code related campaign. If you live in China, you may have already noticed that more and more companies (retailers) are using their WeChat payment solution for advertising as well […]
Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation. But what are the first steps to take in order to launch a successful KOL campaign, and how to choose an achievable goal, and what influencer marketing budget shall you allocate? Ask yourself these 3 questions […]
HI-COM has a chat with China Digital Strategy Consultant Joseph Leveque, to find out his top advice for what to avoid in order to run a successful WeChat Official Acount…
WeChat Marketing 2018. The most powerful social network and messaging platform in China, WeChat has gained a stronghold in the Chinese marketing system with its fast-developing new technologies such as its mini-programs, WeChat store, vouchers, membership cards, 红包hong bao shops and more. Any brand or company wanting to engage with their customers and consumers needs […]
When a brand sees the vast opportunities to go global with their product, it is an exciting step. Often however, it is a step into the unknown and comes with considerable risk. But as they saying goes, no risk, no reward. Today, HI-COM has a chat with one successful Australian entrepreneur, Catherine Cervasio, who saw […]
We are now seeing brands move away from ‘super’ KOLs, whose follower numbers are in the millions. There is a suspicion of ‘fake follower numbers’ as well as a view that their followers are not actually that engaged or loyal, meaning there will be less of an influence. These days, brands are focusing more on […]
Looking to promote yourself or your business on Chinese Social media but don’t know where to start? Today we will introduce you to 4 trendy platforms that are “kicking it” in 2017, and can’t be ignored if you are entering the social media game.
We are now on WeChat 🙂 Every week we post our pick of the funniest translations found in China – we call it ‘Lost In Translation’. We also share articles written by our team about the language industry or/and one of our very own guides on how to use some of the most important platforms […]
We all know that WeChat is an absolute must for companies with any type of presence in China. The problem is that the back office of the WeChat account is only available in Chinese. We have translated some of the pages of the interface to help you understand some of the basic functions of your […]