China is an Asian state. This Asian country is surrounded by the Pacific Ocean. It borders several other countries such as Vietnam, Laos, Burma, India, Bhutan, Nepal, Mongolia and South Korea. With more than 1.4 billion inhabitants, it’s the most populous country in the world. It is also one of the largest countries in Asia and the third largest in the world. It is also home to one of the oldest civilizations in the world. It is a people’s republic. The main cities are Shanghai, Canton, Shenzhen, Wuhan, Chongqing. The currency is the renminbi.
Weidian is often described as the “Shopify” of China. With over 80 million stores on its platform, its simplistic design makes it very popular. Weidian is easily accessible on mobile phones and uses convenient payment methods such as Wechat, Alipay and Union pay. In the Chinese market, its biggest competitor is Taobao.
What do you need to know about attending trade shows and exhibitions in China post-pandemic? How can you make sure your company is ready to face the world’s most digitally advanced customers and partners? What are the every-day obstacles for foreign guests in China? Let’s take a look together!
As the second largest consumer economy in the world, China has been at the forefront of marketing trends shaping the global economy. According to China’s Ministry of Commerce, in 2020, China saw sales of consumer goods reach 6 trillion USD. Home to major online e-commerce platforms such as Alibaba and JD.com, China has also ranked […]
Developing a comprehensive China marketing entry strategy can be a daunting task. More and more brands find China an attractive market, not only due to its size, but also due to its growing middle class, demand for new product categories, and new regulations favoring imports from a list of countries. There’s plenty of room for […]
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?
In today’s world of oversaturated digital ads, brand e-reputation has never been more important. This is especially the case in China, where word-of-mouth and KOL marketing are widely regarded as the most trustworthy.
One of the most common tools in the advertiser’s toolbelt, good voice-over can make a campaign sing to an audience. If done well, it can make good copy, and make it great. For international brands operating in China, there are several considerations that need to be made, in order to make the most of what […]
Dazhong Dianping has been called the Chinese version of Yelp. However, its services go well beyond its counterpart, incorporating elements of Groupon, social media, delivery apps, and more. Starting out as a movie and restaurant review platform in 2003, by 2015, Dianping merged with Meituan, one of China’s largest food delivery networks, integrating the functions […]
With the COVID-19 pandemic showing signs of coming to an end, now is the time for those in the hospitality sector to prepare for the new normal. There are plenty of opportunities up ahead, and the deciding factor in whether they may be taken advantage of will likely be an organisation’s ability to communicate and […]
Guangzhou has one of the most impressive public transport networks in the world. The metro system alone has 14 lines, covering a whopping 478km; it is the third most expansive in China, and 10th in the world. It can take you to local nature spots like Baiyun Mountain, and hotspots like Shamian Island, but anyone […]
