All posts tagged: China

HI-COM sponsors UT Gala 2019

For the second consecutive year, HI-COM has sponsored the prestigious UT Alumni GALA evening. Organised by the UT Alumni China, the soirée took place at Hotel Grand Mercure in Shanghai, on 19th October 2019.

Lili SheppardHI-COM sponsors UT Gala 2019
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The Boom of Blockchain in China in 2019

China and Blockchain are not two words you would normally associate together, until recently. President Xi Jinping identified blockchain as “a crucial breakthrough point for indigenous innovation of core technologies” during the meeting of the 13th National People’s Congress (NPC) standing committee.

Zahra SAFDARThe Boom of Blockchain in China in 2019
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Is your Official WeChat Account content in breach of Chinese Advertising Law?

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”,  and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two  Shanghai officials.

Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?
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Banned! Marketing Terms You Can’t Use In China

Beware of marketing your product as ‘the best’ or ‘the greatest’.  In China, this could land you a fine or even get your business license revoked…read on to find out more… Today we talk about advertising law in China and Banned marketing terms.

Kate CHERNAVINABanned! Marketing Terms You Can’t Use In China
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3 Chinese KOLs in Beauty, Sport, Travel and Adventure In 2018

The blurred lines between work, play, socializing and doing business have brought significant changes to the daily lives of Westerners. However these changes have been even more starkly felt among China’s digitally connected demographic. For the first time in history, Chinese language users now outnumber English language users online and China is now the biggest smartphone market in the world. Chinese consumers are the most digital in the world and the impact this has had on traditional marketing methods has been immense. HI-COM took a look at how KOLs are leading the charge on China’s rapidly evolving world of social commerce.

Kate CHERNAVINA3 Chinese KOLs in Beauty, Sport, Travel and Adventure In 2018
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