Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?
The blurred lines between work, play, socializing and doing business have brought significant changes to the daily lives of Westerners. However these changes have been even more starkly felt among China’s digitally connected demographic. For the first time in history, Chinese language users now outnumber English language users online and China is now the biggest smartphone market in the world. Chinese consumers are the most digital in the world and the impact this has had on traditional marketing methods has been immense. HI-COM took a look at how KOLs are leading the charge on China’s rapidly evolving world of social commerce.
Beware of marketing your product as ‘the best’ or ‘the greatest’. In China, this could land you a fine or even get your business license revoked…read on to find out more…