Attracting, selecting and recruiting the best foreign students remains a challenge for business and engineering schools and also universities.
Nevertheless, offering them a 6-month or 1-year university exchange in partnership with their home school is no longer enough to determine the level of attractiveness and global influence of a school. Indeed, instead of the number of traditional exchange students, it is now the number of foreign students following programs over their entire duration (4 to 5 years) that constitutes how attractive an institution is.
Marie CASTANOHow to attract chinese students abroad – HI-COM
Little Red Book or “Xiaohongshu” is the unicorn especially made for foreign businesses looking to enter the Chinese market without the need of being physically present in the country. Today we will take a closer look at the platform and analyze what makes it the best sales channel for Millennials and GEN Z.
Kate CHERNAVINAHow to register store on Xiaohongshu / Little Red Book in 2020
Fantasy is one of the most difficult genres to translate. Made-up locations, creatures, and objects may present quite a challenge for a translator, especially if the book is a part of a series. Today we will discuss the methods of translating fantasy books, the main difficulties, and some recommended translation techniques.
Kate CHERNAVINATranslation of Fantasy books for the Chinese and other markets
Trade shows and exhibitions are a great way to gain exposure in your industry. Not only are you benefitting from brand exposure, trade shows are also an excellent way to learn what’s happening in your industry. From media to potential customers, it’s typical for thousands of people to attend trade shows in China.
Stéphane ChouryA Fool-Proof Checklist for a Successful Trade Show in China
Two girls and their team from Tsinghua University and the Beijing University of Aeronautics and Astronautics recently won First Prize for the Good Open Design Challenge with a niche product dedicated to aphasiacs. Their original intention of researching and developing such a product was to help their aphasiac friends.
Stéphane Choury2 Chinese students design a Sign Language Interpreter for their Aphasiac friends