Stéphane Choury

The 10 Most Creative Chinese Apps To Watch Out For In 2020

China is one step ahead of the game in the social media world. China’s combination of a large population and fast-emerging technology go hand in hand. Today I will talk about top ten apps that are changing the tides of Chinese social media. Some of these fast-emerging apps have become a necessity in Chinese daily life and changed the way social media is talked about.

Stéphane ChouryThe 10 Most Creative Chinese Apps To Watch Out For In 2020
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How to register ISBN in China

More and more international authors are looking to enter the Chinese literature and press market. Today we will go through some of the differences in the ISBN registration process in China in relation to the West, and what it takes to get your ISBN in China.

Stéphane ChouryHow to register ISBN in China
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A Fool-Proof Checklist for a Successful Trade Show in China

Trade shows and exhibitions are a great way to gain exposure in your industry. Not only are you benefitting from brand exposure, trade shows are also an excellent way to learn what’s happening in your industry. From media to potential customers, it’s typical for thousands of people to attend trade shows in China.

Stéphane ChouryA Fool-Proof Checklist for a Successful Trade Show in China
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2019 Cost of one social media engagement in China: KOL data analysis and price!

Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers.  Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you aim to make your brand more recognisable? Can you trust the influencers’ profiles? How much should a normal social media campaign cost in China? How do you pick out the real accounts from the fake ones and how much should you pay for one engaged person?

Stéphane Choury2019 Cost of one social media engagement in China: KOL data analysis and price!
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Translating your ICO white paper – why you shouldn’t give up on China

Why shall you translate ICO white paper and ICO marketing materials. We’ve previously talked about ICO marketing and about ICO white papers. To recap, white papers are the marketing medium of choice for the bourgeoning cryptocurrency industry and are a critical tool for marketing to potential investors. Russia, Korea and Japan are all popular languages for ICO white paper translation due to their reputation as having high concentrations of crypto users. In this article we’ll delve into why most ICOs are also having their whitepapers translated into Chinese.

Stéphane ChouryTranslating your ICO white paper – why you shouldn’t give up on China
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