By now you are probably familiar with KOL marketing, with KOL meaning Key Opinion Leaders of course. These are influencers with massive audiences who regularly work with high-end brands. We are now seeing the flip side of this success. Both brands and consumers are complaining of “influencer fatigue”, in other words consumers are getting a […]
Posts by Steph CHOURY:
What do you have to know about attending trade shows and exhibitions in China post-pandemic? What are the preparations you need to take care of during 2021 and 2022? How can you make sure your company is ready to face the world’s most digitally advanced Chinese customers and partners? Let’s take a look together!
China is one step ahead of the game in the social media world. China’s combination of a large population and fast-emerging technology go hand in hand. Today I will talk about top ten apps that are changing the tides of Chinese social media. Some of these fast-emerging apps have become a necessity in Chinese daily […]
HI-COM is proud to have provided experienced and proficient interpreters for a workshop held by SMCP Asia Limited in Shanghai in September 9th – 12th. The service consisted in providing interpreting assistance for an internal financial event in the fashion industry.
FINWISE is one of the most influential Fintech conferences in the world, gathering industry experts, enterprises, and investment institutions to share insights into the future of Fintech and blockchain.
More and more international authors are looking to enter the Chinese literature and press market. Today we will go through some of the differences in the ISBN registration process in China in relation to the West, and what it takes to get your ISBN in China.
HI-COM ones more provided English to Chinese Simultaneous Interpreting services for one the Pet Food Industries leader in China, Diana Pet Food.
Here is how to translate brochure to different languages efficiently! When working with marketing materials such as brochures, catalogues, websites it is essential to be consistent. How can you assure your translation quality? We are uncovering our industry secrets just for our readers.
Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers. Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you […]
Why shall you translate ICO white paper and ICO marketing materials. We’ve previously talked about ICO marketing and about ICO white papers. To recap, white papers are the marketing medium of choice for the bourgeoning cryptocurrency industry and are a critical tool for marketing to potential investors. Russia, Korea and Japan are all popular languages for […]