Anyone engaged in marketing in China could be forgiven for wanting to smash their head against the wall every time that KOLs (Key Opinion Leaders) are brought up in conversation. Everyone knows how essential they are, how they’ve come to feature in virtually any campaign worth its salt, and how keeping track of which KOLs are hot right now is vital. But their sheer ubiquity, the way that they work their way into almost all campaign-related discussions, could drive a person mad from boredom. Not to mention, when you have a hammer, every problem starts to look like a nail. KOLs are not the solution to all marketing problems. Enter, KOCs.
Aslandziya AnnaWhat KOC Marketing Is, and How to Get Started – HI-COM
The popularity of livestreaming has exploded over the past year in China. There are now more than 550 million people tuning into livestreams on a regular basis, up from around 150 million just two years ago. Many livestreams serve purely social functions – the bedrock of any social media is communication between friends, old and new.
Aslandziya AnnaThe Top 13 Platforms for Livestreaming in China in 2021
The penchant in China for KOLs continued unabated in 2020, and into 2021. Hardly a marketing meeting goes by when the acronym doesn’t pop up once or twice. Having ascended marketing geek buzzword-territory into a generally understood concept, the question on the lips of brands operating anywhere in China is no longer if KOL marketing is a good idea, but howbest to do it.
Aslandziya Anna10 Mid-Tier KOLs that Wield Significant-Enough Influence to Generate Sales I HI-COM
WeChat has become deeply integrated into daily life China. Besides being a social media app, it functions as a wallet and serves as a portal into various different mini-programs within it for everything ranging from booking plane tickets to paying utility bills. With more than 1 billion monthly users, WeChat has 78% penetration in China among those aged 16-64 years old.
Aslandziya Anna30 Useful Tools for Marketing on WeChat I HI-COM
As one of the hardest-hit industries during the global COVID crisis, across the world, the hospitality industry faces a long road to recovery. However, in China, the hospitality industry has already bounced back, having experienced year-over-year growth already by the autumn of 2020, with strong numbers going into 2021. How can foreign brands take advantage of China’s healthy hospitality industry amidst a global hospitality industry downturn?
Aslandziya AnnaHow Localization Can Help Brands Thrive in the Chinese Hospitality Industry I HI-COM
If you’ve had any contact with China in the past five years, you’ll know just how embedded WeChat is in daily Chinese life. With 1.2 billion monthly users according to Tencent’s 2020 Q3 report, WeChat has almost complete penetration of the Chinese market.
Aslandziya AnnaTop 2021 WeChat Marketing Strategies I HI-COM
With an estimated 300 million users, Little Red Book (also known as 小红书 or Xiaohongshu) is one of the most popular and influential social commerce platforms in China. More importantly, it has also become the country’s most trusted social commerce platform, making it a powerful tool for international companies aiming to reach shoppers in China.
Aslandziya AnnaYour Guide to the Most Cost-Efficient Marketing Strategies for Xiaohongshu in 2021 I HI-COM
Numerous international companies regularly contact HI-COM regarding issues related to the registration process of Chinese e-commerce platforms. With this in mind, we decided to highlight the entry fees that may be required for Chinese e-commerce platforms such as Tmall, Tmall Global, JD, JD International, Koala, and Xiaohongshu.
Aslandziya AnnaRegistration Costs of Chinese E-commerce Platforms in 2020 I Tmall, JD, Kaola, Xiaohongsu – HI-COM
A few months ago, HI-COM felt it was time to start exploring the world of livestreaming. In China, live streaming is an important element of every influencer’s toolbox, which they use to sell products or entertain their Chinese consumers and fans.
Marie CASTANOWEEKLY LIVE STREAM!!! – Powered by HI-COM