As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!
Kate CHERNAVINAChina’s Dazhong Dianping: English guide 2020 – HI-COM
Discover the importance of a specialized translation! Expanding your business abroad may be the key to your success. Many entrepreneurs and business leaders share the desire to increase their business activity abroad.
Marie CASTANOExpanding your business abroad? Discover the importance of a specialized translation! HI-COM
When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.
WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat, e-commerce takes a whole new turn.
Kate CHERNAVINAWeChat marketing: Driving WeChat sales in 2020 – HI-COM
They sell out stocks worth of millions of dollars in minutes, they make newest products trendy and famous, they are the most watched Chinese influencers and internet stars in China, they are the king and the queen of Chinese e-commerce! They are Chinese influencers Austin and Viya.
Kate CHERNAVINAChinese Influencers that sell out products in minutes! Update of 2020 – HI-COM
China is one step ahead of the game in the social media world. China’s combination of a large population and fast-emerging technology go hand in hand. Today I will talk about top ten apps that are changing the tides of Chinese social media. Some of these fast-emerging apps have become a necessity in Chinese daily life and changed the way social media is talked about.
Stéphane ChouryThe 10 Most Creative Chinese Apps To Watch Out For In 2020
Customer Relationship Management (CRM) refers to the strategies and activities that companies have in place for better interaction with their clients. This encompasses even those clients that the company is still trying to reach out to. CRM is significant for businesses to build strong relationships with their customers.
Kate CHERNAVINACRM for Businesses: The Importance Of A Good System In Place
HI-COM is very proud to partner with ‘The French Business Service Center’ which aims to help French enterprises invest in the ‘Great Bay Area’ through the China-Singapore Guangzhou Knowledge City project.
Kate CHERNAVINAHI-COM partners with ‘The French Business Service Center’
Chinese KOL Marketing – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.
Kate CHERNAVINAChinese KOL Marketing: Where to start in 2020