China marketing Archives

China’s Dazhong Dianping: English guide 2020 – HI-COM

May 27, 2020 Kate CHERNAVINA Business, HI-COM Guides, Marketing

As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!

Expanding your business to China? Discover the importance of a specialized translation!

May 18, 2020 Marie CASTANO Business, Translation

Learn how specialized translation can help your business. Expanding your business abroad may be the key to your success. Many entrepreneurs and business leaders share the desire to increase their business activity abroad.

Brand name translation – HI-COM

May 8, 2020 Kate CHERNAVINA Copywriting

When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.

Translation Survey – HI-COM

May 6, 2020 Marie CASTANO HI-COM Guides, HI-COM testing lab, Translation

Three weeks ago, HI-COM launched a survey to help companies & entrepreneurs better organize their translation tasks and improve their multilingual communication.

Thank you all for taking part in our survey about how to manage your translation needs.

WeChat marketing: Driving WeChat sales in 2020 – HI-COM

February 21, 2020 Kate CHERNAVINA Business, Marketing

WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat marketing, e-commerce takes a whole new turn.

Chinese Influencers that sell out products in minutes!

February 10, 2020 Kate CHERNAVINA Marketing

They sell out stocks worth of millions of dollars in minutes, they make newest products trendy and famous, they are the most watched Chinese influencers and internet stars in China, they are the king and the queen of Chinese e-commerce!

CRM for Businesses: The Importance Of A Good System In Place

December 20, 2019 Kate CHERNAVINA Business

Customer Relationship Management (CRM) refers to the strategies and activities that companies have in place for better interaction with their clients. This encompasses even those clients that the company is still trying to reach out to. CRM is significant for businesses to build strong relationships with their customers.

HI-COM partners with ‘The French Business Service Center’

December 16, 2019 Kate CHERNAVINA News

HI-COM is very proud to partner with ‘The French Business Service Center’ which aims to help French enterprises invest in the ‘Great Bay Area’ through the China-Singapore Guangzhou Knowledge City project.

Chinese KOL Marketing: Where to start in 2020

December 2, 2019 Kate CHERNAVINA Business, Marketing

Chinese KOL Marketing – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.

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