All posts tagged: China marketing

How Localization Can Help Brands Thrive in the Chinese Hospitality Industry I HI-COM

As one of the hardest-hit industries during the global COVID crisis, across the world, the hospitality industry faces a long road to recovery. However, in China, the hospitality industry has already bounced back, having experienced year-over-year growth already by the autumn of 2020, with strong numbers going into 2021. How can foreign brands take advantage of China’s healthy hospitality industry amidst a global hospitality industry downturn?

Aslandziya AnnaHow Localization Can Help Brands Thrive in the Chinese Hospitality Industry I HI-COM
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Your Guide to the Most Cost-Efficient Marketing Strategies for Xiaohongshu in 2021 I HI-COM

With an estimated 300 million users, Little Red Book (also known as 小红书 or Xiaohongshu) is one of the most popular and influential social commerce platforms in China. More importantly, it has also become the country’s most trusted social commerce platform, making it a powerful tool for international companies aiming to reach shoppers in China.

Aslandziya AnnaYour Guide to the Most Cost-Efficient Marketing Strategies for Xiaohongshu in 2021 I HI-COM
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Registration Costs of Chinese E-commerce Platforms in 2020 I Tmall, JD, Kaola, Xiaohongsu – HI-COM

Numerous international companies regularly contact HI-COM regarding issues related to the registration process of Chinese e-commerce platforms.  With this in mind, we decided to highlight the entry fees that may be required for Chinese e-commerce platforms such as Tmall, Tmall Global, JD, JD International, Koala, and Xiaohongshu.

Aslandziya AnnaRegistration Costs of Chinese E-commerce Platforms in 2020 I Tmall, JD, Kaola, Xiaohongsu – HI-COM
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Entering the Chinese Market: 10 Things Brands Need To Do

Over the past decade, marketing in China has become increasingly more internet-based. This has forced foreign and domestic companies that enter the Chinese market to become mobile-friendly, in order to allow instant access to customers. Along with the success and multiple uses of social media apps, it is no surprise to know that consumers have infinite information at their fingertips. It is therefore up to companies and brands to utilize this information in order to better connect with potential customers in specific markets.

Kate CHERNAVINAEntering the Chinese Market: 10 Things Brands Need To Do
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Businesses in China dealing with COVID -19, an interview with Melchers’ China CEO

Today we interview one of our strategic partners, Anton Melchers, the CEO of Melchers China. Establishing its first Asian branch in 1866 in Hong Kong, Melchers Company is engaged in doing business with China ever since. Melchers focuses on selling luxury goods, machinery, industrial materials and spare parts in China for automotive, aviation, packaging and other industries, as well as providing a suit of other complementary services.

Kate CHERNAVINABusinesses in China dealing with COVID -19, an interview with Melchers’ China CEO
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