A few months ago, HI-COM felt it was time to start exploring the world of livestreaming. In China, live streaming is an important element of every influencer’s toolbox, which they use to sell products or entertain their Chinese consumers and fans.
In 2020, the development of the video industry continues to increase and watching videos has become an everyday habit for millions of people. There is a huge demand for OTT streaming media service platforms, such as Apple, Disney+, Netflix etc.
Are you preparing for this year’s Double 11? If so, take a look at the previous marketing strategies implemented brands during last year’s Double 11.
Over the past decade, marketing in China has become increasingly more internet-based. This has forced foreign and domestic companies that enter the Chinese market to become mobile-friendly, in order to allow instant access to customers. Along with the success and multiple uses of social media apps, it is no surprise to know that consumers have infinite information at their fingertips. It is therefore up to companies and brands to utilize this information in order to better connect with potential customers in specific markets.
Today we interview one of our strategic partners, Anton Melchers, the CEO of Melchers China. Establishing its first Asian branch in 1866 in Hong Kong, Melchers Company is engaged in doing business with China ever since. Melchers focuses on selling luxury goods, machinery, industrial materials and spare parts in China for automotive, aviation, packaging and other industries, as well as providing a suit of other complementary services.
The continued rise of tech startups and work-from-home success stories may have given you the impression there’s never been a better time to start a business. While this is true in some sense, there are still plenty of roadblocks that can stop your killer business idea dead in its tracks.
Learn how specialized translation can help your business. Expanding your business abroad may be the key to your success. Many entrepreneurs and business leaders share the desire to increase their business activity abroad.
When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.
Three weeks ago, HI-COM launched a survey to help companies & entrepreneurs better organize their translation tasks and improve their multilingual communication.
WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat marketing, e-commerce takes a whole new turn.