What are the most popular livestreaming platforms in China?

#1 XiaoHongShu #2 Kuaishou #3 Taobao Live #4 Inke #5 Douyin #6 Bilibili #7 Yizhibo #8 YY Live #9 Huajiao Live #10 Huya Live #11 Douyu #12 Aiguang #13 Meipai / Meitu

China marketing Archives

How Can H5 Impact on Your Sales on WeChat in 2021? – HI-COM

July 26, 2021 Aslandziya Anna Business, Marketing

It can often be intimidating for international marketing professionals to learn that the digital tools they’ve grown to understand and use in Western contexts are either not used in China, or have analogues that require extra time to learn. Some are familiar, and relatively easy to get to grips with – Twitter to Weibo, Amazon to Taobao, WordPress-based blogs to WeChat articles. A less-understood, but no-less vital analogue, is HTML5 to H5.

Hospitality and the Need for High Quality Content – HI-COM

July 14, 2021 Aslandziya Anna Marketing, Translation

With the COVID-19 pandemic showing signs of coming to an end, now is the time for those in the hospitality sector to prepare for the new normal. There are plenty of opportunities up ahead, and the deciding factor in whether they may be taken advantage of will likely be an organisation’s ability to communicate and appeal to new international visitors.

The Ultimate Guide to Weibo in 2021: Account Registration, Post Publishing, Best Marketing Practices

July 6, 2021 Kate CHERNAVINA Business, HI-COM Guides, Marketing

If you live in China or visit from time to time, you have probably already heard of Sina Weibo. It is one of the biggest tools for digital social networking, interaction and entertainment, and is one of the main players in digital marketing. Hosting more than 521 million monthly active users, Sina Weibo is celebrating it’s 12th years this year (2021). Some say the development was inspired by Twitter, but today it is more like a Chinese Facebook, featuring personal wall, photo and video sharing.

How to Register a Store on Xiaohongshu in 2021 – HI-COM

June 21, 2021 Kate CHERNAVINA Business, HI-COM Guides, Marketing

In 2021, Xiaohonshu has become a focal point for digital marketing campaigns of lifestyle brands in China. With approximately 100 million monthly active users, of which just under half are 18-24 and over 70% being born after the 90s, this booming Chinese platform is a crucial for reaching the next generation of China’s consumers.

Top 34 Chinese KOLs I 2021 Updated I HI-COM

June 2, 2021 Kate CHERNAVINA Marketing

For anyone working in the Chinese marketing industry, or anyone seeking to enter the market, the term KOL (Key Opinion Leader) will pop up in virtually every other conversation. More commonly known as ‘influencers’ internationally, KOLs are individuals who command sizeable followings on social media, and can use those followings to help brands gain exposure, or directly sell product.

Is Your Official WeChat Account Content in Breach of the Chinese Advertising Law?

May 25, 2021 Kate CHERNAVINA Business, Copywriting, Marketing

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign-owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts.

Benefits of Community Management in China and How to Implement It – HI-COM

May 24, 2021 Aslandziya Anna Marketing

Community Management (CM) refers to a variety of actions and activities that create dialogues between a brand and its customers, fans and followers. Through social media engagement, events, contests and more, it is all about building a web of connections surrounding a brand, such that it becomes more than just a faceless entity. It is a deft art, which done well can hugely benefit long-term sales, but done badly can seriously damage a brand image.

Chinese Influencers that Sell out Products in Minutes in 2021!

May 19, 2021 Kate CHERNAVINA Marketing

They sell out stocks worth of millions of dollars in minutes, they make newest products trendy and famous, they are the most-watched Chinese influencers and internet stars in China, they are the king and the queen of Chinese e-commerce!

What KOC Marketing Is, and How to Get Started – HI-COM

May 6, 2021 Aslandziya Anna Business, Marketing

Anyone engaged in marketing in China could be forgiven for wanting to smash their head against the wall every time that KOLs (Key Opinion Leaders) are brought up in conversation. Everyone knows how essential they are, how they’ve come to feature in virtually any campaign worth its salt, and how keeping track of which KOLs are hot right now is vital. But their sheer ubiquity, the way that they work their way into almost all campaign-related discussions, could drive a person mad from boredom. Not to mention, when you have a hammer, every problem starts to look like a nail. KOLs are not the solution to all marketing problems. Enter, KOCs.

The Top 13 Platforms for Livestreaming in China in 2021

April 19, 2021 Aslandziya Anna Marketing

The popularity of livestreaming has exploded over the past year in China. There are now more than 550 million people tuning into livestreams on a regular basis, up from around 150 million just two years ago. Many livestreams serve purely social functions – the bedrock of any social media is communication between friends, old and new.

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