All posts tagged: marketing strategy

Guide to Chinese cross border platforms in 2020

Find out where Chinese consumers are spending money in a time where overseas shopping has become the norm! Besides Xiaohongshu, which other Chinese cross border platforms are people using when shopping online for overseas products in China?  If an overseas brand has not entered the Chinese market for a long time, is it because it has not found a suitable e-commerce channel? Find out the answers in this article.

Kel YEGuide to Chinese cross border platforms in 2020
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Entering the Chinese Market: 10 Things Brands Need To Do

Over the past decade, marketing in China has become increasingly more internet-based. This has forced foreign and domestic companies that enter the Chinese market to become mobile-friendly, in order to allow instant access to customers. Along with the success and multiple uses of social media apps, it is no surprise to know that consumers have infinite information at their fingertips. It is therefore up to companies and brands to utilize this information in order to better connect with potential customers in specific markets.

Kate CHERNAVINAEntering the Chinese Market: 10 Things Brands Need To Do
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Brand name translation – HI-COM

When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.

Kate CHERNAVINABrand name translation – HI-COM
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Discover the evolution of e-commerce: China in 2020 – HI-COM

It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic in 2020. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19.  However, despite the strict restrictions, it is clear that e-consumers have now adapted to the current global situation. They are embracing new online shopping habits.

China has rapidly become one of the biggest retail E-commerce markets in the world. Which as a result, has created interest from foreign brands seeking new opportunities to enter the Chinese market.

Kate CHERNAVINADiscover the evolution of e-commerce: China in 2020 – HI-COM
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WeChat marketing: Driving WeChat sales in 2020 – HI-COM

WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat marketing, e-commerce takes a whole new turn.

Kate CHERNAVINAWeChat marketing: Driving WeChat sales in 2020 – HI-COM
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CRM for Businesses: The Importance Of A Good System In Place

Customer Relationship Management (CRM) refers to the strategies and activities that companies have in place for better interaction with their clients. This encompasses even those clients that the company is still trying to reach out to. CRM is significant for businesses to build strong relationships with their customers.

Kate CHERNAVINACRM for Businesses: The Importance Of A Good System In Place
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Chinese KOL Marketing: Where to start in 2020

Chinese KOL Marketing – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.

Kate CHERNAVINAChinese KOL Marketing: Where to start in 2020
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