Marketing strategy represents the action and plan a company made to ensure its marketing action in order to promote and sells products or service. It refers to a business’ overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. It’s gathering all the marketing goals the company and employee working a in marketing department wants to reach. It helps building the brand image in the marketing and enhance the sale of the product and maximizing the profit of a product or service.
In this new series, HI-COM will be taking a look at how certain Chinese companies have found success in foreign markets. To kick off, we will look at SANY, a leading Chinese multinational corporation specializing in heavy machinery and equipment manufacturing. We will analyze its globalization strategy, which has shown how Chinese manufacturing can achieve […]
2023 is set to see China open itself up to more international businesses. What products will most likely succeed in this new landscape after China’s three years of relative isolation?
They sell out stocks worth of millions of dollars in minutes, they make newest products trendy and famous, they are the most-watched Chinese influencers and internet stars in China, they are the king and the queen of Chinese e-commerce!
If you’ve had any contact with China in the past five years, you’ll know just how embedded WeChat is in daily Chinese life. With 1.4 billion monthly users according to Tencent’s 2021, WeChat has almost complete penetration of the Chinese market.
As the Chinese internet has matured, netizens have already grown wary of click ads. KOL marketing represents a type of digital advertisement users can resonate with, as it is brought to them by someone they enjoy following. Today in China, KOL marketing has become a highly effective tool in any brand’s digital marketing arsenal, regardless […]
In 2021, Xiaohonshu has become a focal point for digital marketing campaigns of lifestyle brands in China. With approximately 100 million monthly active users, of which just under half are 18-24 and over 70% being born after the 90s, this booming Chinese platform is a crucial for reaching the next generation of China’s consumers.
ICO White paper translation, and ICO translation for Marketing. Initial Coin Offering, is unchartered territories for many, bringing with it a whole new meaning to the term “digital marketing”. With more than 1,000 cryptocurrencies currently listed on CoinMarketCap and new startups launching daily, we take a look at what successful coin launches have done.
In 2020, the development of the video industry continues to increase and watching videos has become an everyday habit for millions of people. There is a huge demand for OTT streaming media service platforms, such as Apple, Disney+, Netflix etc.
When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. […]
WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat […]
