Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two Shanghai officials.
Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?
At HI-COM, we work with many interesting people and companies doing fascinating things in the world. The latest wave of work crossing the desks of our translators is White Papers for ICOs, or Initial Coin Offerings. We wanted to learn a bit more so we sat down with one of our clients, the Singapore-headquartered crypto startup BANCA, to ask them some probing questions about cryptocurrency, blockchain technology, and their ICO plans: how, why and when?
Kate CHERNAVINAThe Inside Word On ICOs, Bitcoin and Blockchain: BANCA
Didi has lowered its average taxi prices to as low as 0.5 USD per trip! Wondering what happened? Do the taxi drivers benefit from this deal? Today we took a look at Chinese media, and also interviewed a few drivers to shed more light on the topic!
Kate CHERNAVINADiDi vs. Meituan DaChe: Chinese popular copies of Uber
We are now seeing brands move away from ‘super’ KOLs, whose follower numbers are in the millions. There is a suspicion of ‘fake follower numbers’ as well as a view that their followers are not actually that engaged or loyal, meaning there will be less of an influence. These days, brands are focusing more on the KOLs who appear to have a more genuine followership; a more real connection to their followers. While their follower numbers may not be as high as those of the ‘top KOLs’ of China, these lesser known (and less expensive) KOLs have a more genuine connection with their follower base, meaning more influence and impact for KOL campaigns.
Kate CHERNAVINARising KOL of China in Fashion and Travel