marketing strategy Archives

Brand name translation – HI-COM

May 8, 2020 Kate CHERNAVINA Copywriting

When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.

Discover the evolution of e-commerce: China in 2020 – HI-COM

April 23, 2020 Kate CHERNAVINA Business, Marketing

It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic in 2020. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19. However, despite the strict restrictions, it is clear that e-consumers have now adapted to the current global situation. They are embracing new online shopping habits.

China has rapidly become one of the biggest retail E-commerce markets in the world. Which as a result, has created interest from foreign brands seeking new opportunities to enter the Chinese market.

WeChat marketing: Driving WeChat sales in 2020 – HI-COM

February 21, 2020 Kate CHERNAVINA Business, Marketing

WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat, e-commerce takes a whole new turn.

Chinese Influencers that sell out products in minutes! Update of 2020 – HI-COM

February 10, 2020 Kate CHERNAVINA Marketing

They sell out stocks worth of millions of dollars in minutes, they make newest products trendy and famous, they are the most watched Chinese influencers and internet stars in China, they are the king and the queen of Chinese e-commerce! They are Chinese influencers Austin and Viya.

CRM for Businesses: The Importance Of A Good System In Place

December 20, 2019 Kate CHERNAVINA Business

Customer Relationship Management (CRM) refers to the strategies and activities that companies have in place for better interaction with their clients. This encompasses even those clients that the company is still trying to reach out to. CRM is significant for businesses to build strong relationships with their customers.

Chinese KOL Marketing: Where to start in 2020

December 2, 2019 Kate CHERNAVINA Business, Marketing

Chinese KOL Marketing – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.

How to register store on Xiaohongshu / Little Red Book in 2020

November 18, 2019 Kate CHERNAVINA Business, HI-COM Guides, Marketing

Little Red Book or “Xiaohongshu” is the unicorn especially made for foreign businesses looking to enter the Chinese market without the need of being physically present in the country. Today we will take a closer look at the platform and analyze what makes it the best sales channel for Millennials and GEN Z.

How do brands localize campaigns for the Chinese New Year

February 13, 2019 Kate CHERNAVINA Business, Marketing, Translation

In China, the Spring Festival is the most important and longest festival of the year, making it the ultimate occasion for people to buy new clothes, host New Year parties, and give each other gifts. It is also a key time for major brands to launch festive red products, annual packages and limited edition New Year ranges, and hold zodiac themed Chinese New Year seasonal promotions.

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