Peppa Pig’s New Sister Evie Born on 5/20: A Masterclass in IP Localization Strategy for China
News of Peppa Pig’s new baby sister, Evie, has captured hearts globally—but make no mistake, this is more than just a cute plot twist.Evie’s birth is part of a calculated IP Localization Strategy for China, showcasing how Hasbro blends emotional storytelling with cultural insight to strengthen the Peppa Pig brand in Asia’s biggest market. Why […]