All posts tagged: Marketing

How do brands localize campaigns for the Chinese New Year

In China, the Spring Festival is the most important and longest festival of the year, making it the ultimate occasion for people to buy new clothes, host New Year parties, and give each other gifts. It is also a key time for major brands to launch festive red products, annual packages and limited edition New Year ranges, and hold zodiac themed Chinese New Year seasonal promotions.

Kate CHERNAVINAHow do brands localize campaigns for the Chinese New Year
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Is your Official WeChat Account content in breach of Chinese Advertising Law?

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”,  and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two  Shanghai officials.

Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?
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2019 Cost of one social media engagement in China: KOL data analysis and price!

Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers.  Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you aim to make your brand more recognisable? Can you trust the influencers’ profiles? How much should a normal social media campaign cost in China? How do you pick out the real accounts from the fake ones and how much should you pay for one engaged person?

Stéphane Choury2019 Cost of one social media engagement in China: KOL data analysis and price!
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7 Lessons on Social Image Re-branding in China from the Imperial Palace

The social media Rebranding in China of the Imperial Palace Museum and its success started from one single post! From traditional to creative images, the story of the Imperial Palace Museum in Beijing is a breathtaking success of a smart re-branding.  The museum has survived and thrived in the cut-throat world of social media by ‘cutifying’ their content, and here’s how they did it.

Anne HU7 Lessons on Social Image Re-branding in China from the Imperial Palace
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New ways to reach and acquire WeChat followers – trends of 2019!

Acquiring WeChat followers by QR Code advertising is one of the ways of WeChat payment advertisement. How to target, reach and prevent followers lost from your QR code related campaign. If you live in China, you may have already noticed that more and more companies (retailers) are using their WeChat payment solution for advertising as well as payment. Before you can pay for your coffee, you are prompted to follow the cafe’s official account, and before starting your arcade game, you are prompted to follow other brand/company official accounts.

Today we will take a look at this latest trend of followers acquisition on WeChat Official accounts: attraction via third party QR code scan.

Inna EROHINANew ways to reach and acquire WeChat followers – trends of 2019!
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Banned! Marketing Terms You Can’t Use In China

Beware of marketing your product as ‘the best’ or ‘the greatest’.  In China, this could land you a fine or even get your business license revoked…read on to find out more… Today we talk about advertising law in China and Banned marketing terms.

Kate CHERNAVINABanned! Marketing Terms You Can’t Use In China
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5 Secrets of copywriting for ICO blogs

Copywriting for ICO blogs: How to convert your readers into investors with well-written ICO content. You might think that every business out there is writing content these days, and yes, a large portion of them are regardless of what industry they’re in.

Kate CHERNAVINA5 Secrets of copywriting for ICO blogs
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Chinese micro influencers – saving cost and increasing your brand awareness

Working with Chinese influencers is nothing new, and seeing them feature on endless campaigns during China’s biggest online shopping festival is becoming a regular occurrence. Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation.  We recommend that you ask yourself 3 questions before partnering with Chinese micro influencers.

Kate CHERNAVINAChinese micro influencers – saving cost and increasing your brand awareness
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China’s Dazhong Dianping: English guide, 2018

As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!

Kate CHERNAVINAChina’s Dazhong Dianping: English guide, 2018
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Translating your ICO white paper – why you shouldn’t give up on China

Why shall you translate ICO white paper and ICO marketing materials. We’ve previously talked about ICO marketing and about ICO white papers. To recap, white papers are the marketing medium of choice for the bourgeoning cryptocurrency industry and are a critical tool for marketing to potential investors. Russia, Korea and Japan are all popular languages for ICO white paper translation due to their reputation as having high concentrations of crypto users. In this article we’ll delve into why most ICOs are also having their whitepapers translated into Chinese.

Stéphane ChouryTranslating your ICO white paper – why you shouldn’t give up on China
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