All posts tagged: Marketing

Banned! Marketing Terms You Can’t Use In China

Beware of marketing your product as ‘the best’ or ‘the greatest’.  In China, this could land you a fine or even get your business license revoked…read on to find out more… Today we talk about advertising law in China and Banned marketing terms.

Kate CHERNAVINABanned! Marketing Terms You Can’t Use In China
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5 Secrets of copywriting for ICO blogs

Copywriting for ICO blogs: How to convert your readers into investors with well-written ICO content. You might think that every business out there is writing content these days, and yes, a large portion of them are regardless of what industry they’re in.

Kate CHERNAVINA5 Secrets of copywriting for ICO blogs
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Chinese micro influencers – saving cost and increasing your brand awareness

Working with Chinese influencers is nothing new, and seeing them feature on endless campaigns during China’s biggest online shopping festival is becoming a regular occurrence. Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation.  We recommend that you ask yourself 3 questions before partnering with Chinese micro influencers.

Kate CHERNAVINAChinese micro influencers – saving cost and increasing your brand awareness
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China’s Dazhong Dianping: English guide, 2018

As we stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!

Kate CHERNAVINAChina’s Dazhong Dianping: English guide, 2018
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Translating your ICO white paper – why you shouldn’t give up on China

Why shall you translate ICO white paper and ICO marketing materials. We’ve previously talked about ICO marketing and about ICO white papers. To recap, white papers are the marketing medium of choice for the bourgeoning cryptocurrency industry and are a critical tool for marketing to potential investors. Russia, Korea and Japan are all popular languages for ICO white paper translation due to their reputation as having high concentrations of crypto users. In this article we’ll delve into why most ICOs are also having their whitepapers translated into Chinese.

Stéphane ChouryTranslating your ICO white paper – why you shouldn’t give up on China
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Free tips on APP/Software Localization in China in 2018

If you’re an app developer or you’re working with apps, you’ll know that increasing an app’s visibility and exposure are very important for its success. Therefore, an app that can be downloaded and used in different languages and in different locations has access to a huge market of users. However, as users based in different regions have different preferences, customization of the app is necessary. The process of customizing an app for use in multiple countries and languages is referred to as mobile app localization.

Kate CHERNAVINAFree tips on APP/Software Localization in China in 2018
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Top 10 Chinese Social Media Platforms & Users in 2018

Advice marketing is a hot topic in China. With all the production and fake import scandals (sometimes with lethal outcomes), consumers are not so trusting of official advertisements in China anymore. Instead they prefer to follow what other fellow consumers are saying and doing. As a result, providing advice to others has developed into a well-paid job and simply having an opinion has become a paid-for service. By forming a new type of marketing – Key Opinion Leader marketing (KOL marketing), China is now one of the most popular places for brands to use these types of services. Today we would like to talk about where to look for Chinese KOLs, the types of Chinese social media platforms they use, and the best social media platforms out there for Chinese consumers, as well as answer the most frequently asked questions about those platforms.

Kate CHERNAVINATop 10 Chinese Social Media Platforms & Users in 2018
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3 Chinese KOLs in Beauty, Sport, Travel and Adventure In 2018

The blurred lines between work, play, socializing and doing business have brought significant changes to the daily lives of Westerners. However these changes have been even more starkly felt among China’s digitally connected demographic. For the first time in history, Chinese language users now outnumber English language users online and China is now the biggest smartphone market in the world. Chinese consumers are the most digital in the world and the impact this has had on traditional marketing methods has been immense. HI-COM took a look at how KOLs are leading the charge on China’s rapidly evolving world of social commerce.

Kate CHERNAVINA3 Chinese KOLs in Beauty, Sport, Travel and Adventure In 2018
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Entering The China Market With Your Brand: Why, How, When

When a brand sees the vast opportunities to go global with their product, it is an exciting step.  Often however, it is a step into the unknown and comes with considerable risk.  But as they saying goes, no risk, no reward.  Today, HI-COM has a chat with one successful Australian entrepreneur, Catherine Cervasio, who saw the opportunity in China to market her luxury organic babycare products, Aromababy.  We hear about her story, what she’s learned and advice she would give others.

Kate CHERNAVINAEntering The China Market With Your Brand: Why, How, When
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Car Wars: DiDi vs. Meituan DaChe

What’s going on with all those generous prices for taxi services in Shanghai? You’ve probably noticed that DIDI (the copycat and then the partner of Uber), has lowered its average taxi prices to as low as 0.5 USD per trip! Wondering what happened? Do the taxi drivers benefit from this deal? Today we took a look at Chinese media, and also interviewed a few drivers to shed more light on the topic!

Nick MIAOCar Wars: DiDi vs. Meituan DaChe
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