All posts tagged: Marketing

Top 20 Chinese Social Media Sites of 2019

Have you ever wondered which Chinese social media sites are the most popular?

Every second 486 Wechat articles are published in China, 166 rooms booked on Qunar, 115,740 Q&A’s on Zhihu, and 3,472 orders placed on E’leme, and over 62% of people open the WeChat app more than 10 times a day. The role of social media in China is huge as it not only entertains but also influences food, life, and fashion choices, provides makeup and homestyle reviews, and advises on holiday spots: therefore consuming a large amount of the work time of white-collar citizens.

Kate CHERNAVINATop 20 Chinese Social Media Sites of 2019
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Setting Up Your Weidian Shop in 2019

Weidian is often described as the “Shopify” of China. With over 80 million stores on its platform, its simplistic design makes it very popular. Weidian is easily accessible on mobile phones and uses convenient payment methods such as Wechat, Alipay and Union pay. In the Chinese market, its biggest competitor is Taobao.

Zahra SAFDARSetting Up Your Weidian Shop in 2019
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The Children’s Book market in China: statistics and translation challenges

Our topic for today is all about China’s children’s book market and children’s book translation. A new study has revealed some interesting statistics on children’s book sales in the Chinese market, which continues to grow year on year. Did you know that in China, over the past ten years, the entire books market has grown by 19% each year? The sector recorded growth of 14.55% in 2018, thanks in particular to the dynamism of children’s books

Kate CHERNAVINAThe Children’s Book market in China: statistics and translation challenges
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China’s Dazhong Dianping: English guide, 2019

As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!

Kate CHERNAVINAChina’s Dazhong Dianping: English guide, 2019
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Brand name translation

When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.

Kate CHERNAVINABrand name translation
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Social media strategy for foreign brands in China

Social media strategy is something you cannot easily set up alone. In China’s mobile phone dominant social media market, managing Chinese accounts for foreign brands is becoming more and more difficult. Not only do you need to pay attention to trends, content styles, and creative ideas for different types of social media platforms, each one has it’s own analytics and data processing tools. Mastering your Chinese social media skills is therefore crucial for branding and community management in China.

Kate CHERNAVINASocial media strategy for foreign brands in China
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Kate Chernavina’s Insights into Chinese Influencer marketing in 2019

HI-COM’s marketing director Kate Chernavina has been featured alongside other industry leaders in business magazine, BW confidential, commenting on influencer marketing trends on Tmall, and differences in KOL cooperation. She spoke about the role of Micro KOL in Chinese digital ecosystem, product review marketing, and more. 

Lili SHEPPARDKate Chernavina’s Insights into Chinese Influencer marketing in 2019
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How to translate a website: 11 tips from professionals

How to translate a website in order to enlarge your audience and reach local markets? When coming to emerging markets such as Brazil, Russia or China, booming imports and e-commerce markets have made these counties and cultures impossible to avoid. In this article we will describe how to translate a website and show you how to avoid problems when localizing it.

Kate CHERNAVINAHow to translate a website: 11 tips from professionals
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