All posts tagged: Marketing

China’s Dazhong Dianping: English guide 2021 – HI-COM

Dazhong Dianping has been called the Chinese version of Yelp. However, its services go well beyond its counterpart, incorporating elements of Groupon, social media, delivery apps, and more.

Starting out as a movie and restaurant review platform in 2003, by 2015, Dianping merged with Meituan, one of China’s largest food delivery networks, integrating the functions of both companies while retaining separate apps. With backing from Tencent, Dianping has also become part of the WeChat super eco-system.

Kate CHERNAVINAChina’s Dazhong Dianping: English guide 2021 – HI-COM
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The Ultimate Guide to Weibo in 2021: Account Registration, Post Publishing, Best Marketing Practices

If you live in China or visit from time to time, you have probably already heard of Sina Weibo. It is one of the biggest tools for digital social networking, interaction and entertainment, and is one of the main players in digital marketing. Hosting more than 521 million monthly active users, Sina Weibo is celebrating it’s 12th years this year (2021). Some say the development was inspired by Twitter, but today it is more like a Chinese Facebook, featuring personal wall, photo and video sharing.

Kate CHERNAVINAThe Ultimate Guide to Weibo in 2021: Account Registration, Post Publishing, Best Marketing Practices
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Is Your Official WeChat Account Content in Breach of the Chinese Advertising Law?

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign-owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”,  and “lowest price” on their social media accounts.

Kate CHERNAVINAIs Your Official WeChat Account Content in Breach of the Chinese Advertising Law?
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Translate a website to Chinese: all you need to know in 2021!

How to translate a website to Chinese in order to enlarge this huge audience and reach local markets? When coming to emerging markets such as China, Brazil, Russia booming imports and e-commerce markets have made these counties and cultures impossible to avoid. In this article we will describe how to translate a website and show you how to avoid problems when localizing it.

Kate CHERNAVINATranslate a website to Chinese: all you need to know in 2021!
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Brand name translation – HI-COM

When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.

Kate CHERNAVINABrand name translation – HI-COM
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E-commerce platforms in China in 2021 – HI-COM

It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19.  However, in 2021 it is clear that e-consumers have adapted to the current global situation, and numbers have grown by an additional 17%.

Kate CHERNAVINAE-commerce platforms in China in 2021 – HI-COM
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WeChat marketing: Driving WeChat sales in 2020 – HI-COM

WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat marketing, e-commerce takes a whole new turn.

Kate CHERNAVINAWeChat marketing: Driving WeChat sales in 2020 – HI-COM
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