Marketing is a technique used in business to improve business strategy, it is also linked to market strategy by conducting market research for companies. Marketing is used to analyze the well-being of consumers in order to improve their business experiences. Marketing also refers to the needs of consumers and how marketing will influence their buying behaviour. The value created through the marketing process is important to their businesses and consumers. Marketing helps to design a product offering in relation to consumer expectations and perceptions.
News story has captured the hearts of people around the world, Peppa Pig’s New Sister: Evie. News story has captured the hearts of people around the world. After a journey spanning 22 years, the beloved Peppa Pig family has welcomed a new member – Evie. In 2025, this iconic animation has embarked on a new […]
Have you ever wondered what the most popular Chinese social media platforms are? Here are the Top 35 major social media platforms in China for 2025!
How should you translate a website to Chinese in order to reach this huge audience and their thriving local markets? When it comes to emerging markets such as China, Brazil, and Russia, booming imports and e-commerce markets have made these counties and cultures impossible to overlook. In this article we will describe how to translate […]
Dazhong Dianping has been called the Chinese version of Yelp. However, its services go well beyond its counterpart, incorporating elements of Groupon, social media, delivery apps, and more. Starting out as a movie and restaurant review platform in 2003, by 2015, Dianping merged with Meituan, one of China’s largest food delivery networks, integrating the functions […]
ICO White paper translation, and ICO translation for Marketing. Initial Coin Offering, is unchartered territories for many, bringing with it a whole new meaning to the term “digital marketing”. With more than 1,000 cryptocurrencies currently listed on CoinMarketCap and new startups launching daily, we take a look at what successful coin launches have done.
Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign-owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts.
When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. […]
Three weeks ago, HI-COM launched a survey to help companies & entrepreneurs better organize their translation tasks and improve their multilingual communication. Thank you all for taking part in our survey about how to manage your translation needs.
WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat […]
Britain and China share a long history. In a world of Brexit and with China’s e-commerce market growing, it will be clear to most that Britain will be looking closely at China to secure one of their trade deals outside of the EU. Britain has some of the most luxurious brands which are hugely popular […]
