All posts tagged: Marketing

New ways to reach and acquire WeChat followers – trends of 2019!

Acquiring WeChat followers by QR Code advertising is one of the ways of WeChat payment advertisement. How to target, reach and prevent followers lost from your QR code related campaign. If you live in China, you may have already noticed that more and more companies (retailers) are using their WeChat payment solution for advertising as well as payment. Before you can pay for your coffee, you are prompted to follow the cafe’s official account, and before starting your arcade game, you are prompted to follow other brand/company official accounts.

Today we will take a look at this latest trend of followers acquisition on WeChat Official accounts: attraction via third party QR code scan.

Kate CHERNAVINANew ways to reach and acquire WeChat followers – trends of 2019!
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5 Secrets of copywriting for ICO blogs

Copywriting for ICO blogs: How to convert your readers into investors with well-written ICO content. You might think that every business out there is writing content these days, and yes, a large portion of them are regardless of what industry they’re in.

Kate CHERNAVINA5 Secrets of copywriting for ICO blogs
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Micro Influencers in China: how to start your campaign with Micro KOLs

Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation.  But what are the first steps to take in order to launch a successful KOL campaign, and how to choose an achievable goal, and what influencer marketing budget shall you allocate?  Ask yourself these 3 questions before partnering with Chinese micro influencers!

Kate CHERNAVINAMicro Influencers in China: how to start your campaign with Micro KOLs
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Translating your ICO white paper – why you shouldn’t give up on China

Why shall you translate ICO white paper and ICO marketing materials. We’ve previously talked about ICO marketing and about ICO white papers. To recap, white papers are the marketing medium of choice for the bourgeoning cryptocurrency industry and are a critical tool for marketing to potential investors. Russia, Korea and Japan are all popular languages for ICO white paper translation due to their reputation as having high concentrations of crypto users. In this article we’ll delve into why most ICOs are also having their whitepapers translated into Chinese.

Stéphane ChouryTranslating your ICO white paper – why you shouldn’t give up on China
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Free tips on APP/Software Localization in China in 2018

If you’re an app developer or you’re working with apps, you’ll know that increasing an app’s visibility and exposure are very important for its success. Therefore, an app that can be downloaded and used in different languages and in different locations has access to a huge market of users. However, as users based in different regions have different preferences, customization of the app is necessary. The process of customizing an app for use in multiple countries and languages is referred to as mobile app localization.

Kate CHERNAVINAFree tips on APP/Software Localization in China in 2018
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Aromababy: Australian brand that knows how to use Chinese KOL!

When a brand sees the vast opportunities to go global with their product, it is an exciting step.  Often however, it is a step into the unknown and comes with considerable risk.  But as they saying goes, no risk, no reward.  Today, HI-COM has a chat with one successful Australian entrepreneur, Catherine Cervasio, who saw the opportunity in China to market her luxury organic babycare products, Aromababy.  We hear about her story, what she’s learned and advice she would give others. It is one Australian brand Success KOL Story in China that makes us wow!

Kate CHERNAVINAAromababy: Australian brand that knows how to use Chinese KOL!
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These Are The Languages You Need To Translate Your ICO White Paper To

ICO White paper translation, and ICO translation for Marketing. Initial Coin Offering, is unchartered territories for many, bringing with it a whole new meaning to the term “digital marketing”.  With more than 1,000 cryptocurrencies currently listed on CoinMarketCap and new startups launching daily, we take a look at what successful coin launches have done.

Kate CHERNAVINAThese Are The Languages You Need To Translate Your ICO White Paper To
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