All posts tagged: Social Media

How to Register a Store on Xiaohongshu in 2021 – HI-COM

In 2021, Xiaohonshu has become a focal point for digital marketing campaigns of lifestyle brands in China. With approximately 100 million monthly active users, of which just under half are 18-24 and over 70% being born after the 90s, this booming Chinese platform is a crucial for reaching the next generation of China’s consumers.

Kate CHERNAVINAHow to Register a Store on Xiaohongshu in 2021 – HI-COM
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Is Your Official WeChat Account Content in Breach of the Chinese Advertising Law?

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign-owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”,  and “lowest price” on their social media accounts.

Kate CHERNAVINAIs Your Official WeChat Account Content in Breach of the Chinese Advertising Law?
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Registration Costs of Chinese E-commerce Platforms in 2021 I Tmall, JD, Kaola, Xiaohongsu – HI-COM

Numerous international companies regularly contact HI-COM regarding issues related to the registration process of Chinese e-commerce platforms.  With this in mind, we decided to highlight the entry fees that may be required for Chinese e-commerce platforms such as Tmall, Tmall Global, JD, JD International, Koala, and Xiaohongshu.

Aslandziya AnnaRegistration Costs of Chinese E-commerce Platforms in 2021 I Tmall, JD, Kaola, Xiaohongsu – HI-COM
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30 Chinese KOL and Influencers in 2020

For anyone working in the Chinese marketing industry, or anyone seeking to enter the market, the term KOL (Key Opinion Leader) will pop up in virtually every other conversation. More commonly known as ‘influencers’ internationally, KOLs are individuals who command sizeable followings on social media, and can use those followings to help brands gain exposure, or directly sell product.

Kate CHERNAVINA30 Chinese KOL and Influencers in 2020
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Popular British Brands in China

Britain and China share a long history. In a world of Brexit and with China’s e-commerce market growing, it will be clear to most that Britain will be looking closely at China to secure one of their trade deals outside of the EU. Britain has some of the most luxurious brands which are hugely popular among Chinese people. With recent predictions stating that China’s middle class is set swell up to 630 million, a large number of British brands will be looking to capture a larger share of the Chinese market. Chinese consumers tend to hold British luxury products highly as they are seen as ‘sophisticated’ and ‘classy’. Today, we will talk about why certain British brands have dominated the Chinese market and remained popular, while others have been less successful.

Kate CHERNAVINAPopular British Brands in China
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The 10 Most Creative Chinese Apps To Watch Out For In 2020

China is one step ahead of the game in the social media world. China’s combination of a large population and fast-emerging technology go hand in hand. Today I will talk about top ten apps that are changing the tides of Chinese social media. Some of these fast-emerging apps have become a necessity in Chinese daily life and changed the way social media is talked about.

Stéphane ChouryThe 10 Most Creative Chinese Apps To Watch Out For In 2020
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15 ways to attract Chinese Tourists in 2020

Want to attract Chinese tourists in 2020? Recent predictions have suggested that by 2022, China will see its middle class swell to around 630 million people. Chinese tourists were the biggest spenders in 2016, splurging a whopping $274 billion on their travels, especially in popular destinations outside of Asia such as the France, Italy, UK and Germany.

Kate CHERNAVINA15 ways to attract Chinese Tourists in 2020
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