486 Wechat articles are published in China every second, 166 rooms per second are booked on Qunar, 115,740 per second of Q&A on Zhihu, 3,472 orders per second placed on E’leme. Over 62% of people report opening the WeChat app more that 10 times a day. The role of social media in China is huge, it follows an average person all thought the day, dictating the food and fashion choices, providing makeup and homestyle product reviews, advising on vacation spots and overtaking almost all free time and a large portion of the work time of white collar citizens. Here is an update of last year’s article with the new popular social media sites and apps in China. We will also look at demographics and the role of social media in China.