Social Media Archives

Top 17 Chinese Social Media Platforms (update of 2019)

March 17, 2019 Kate CHERNAVINA

486 Wechat articles are published in China every second, 166 rooms per second are booked on Qunar, 115,740 per second of Q&A on Zhihu, 3,472 orders per second placed on E’leme. Over 62% of people report opening the WeChat app more that 10 times a day. The role of social media in China is huge, it follows an average person all thought the day, dictating the food and fashion choices, providing makeup and homestyle product reviews, advising on vacation spots and overtaking almost all free time and a large portion of the work time of white collar citizens. Here is an update of last year’s article with the new popular social media sites and apps in China. We will also look at demographics and the role of social media in China.

Kate CHERNAVINATop 17 Chinese Social Media Platforms (update of 2019)03.17.2019

English guide to the backoffice of Dazhong Dianping

February 21, 2019 Kate CHERNAVINA

Since Dazhong Dianping spread its business worldwide, it now covers more than 200 countries around the world. Being on Dianping is one of the best strategic moves a foreign business can make in order to attract Chinese travelers both in China and beyond.

Kate CHERNAVINAEnglish guide to the backoffice of Dazhong Dianping02.21.2019

Is your Official WeChat Account content in breach of Chinese Advertising Law?

January 30, 2019 Kate CHERNAVINA

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two Shanghai officials.

Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?01.30.2019

2019 Cost of one social media engagement in China: KOL data analysis and price!

January 22, 2019 Stéphane Choury

Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers. Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you aim to make your brand more recognisable? Can you trust the influencers’ profiles? How much should a normal social media campaign cost in China? How do you pick out the real accounts from the fake ones and how much should you pay for one engaged person?

Stéphane Choury2019 Cost of one social media engagement in China: KOL data analysis and price!01.22.2019

7 Lessons on Social Image Re-branding in China from the Imperial Palace

January 9, 2019 Anne HU

The social media Rebranding in China of the Imperial Palace Museum and its success started from one single post! From traditional to creative images, the story of the Imperial Palace Museum in Beijing is a breathtaking success of a smart re-branding. The museum has survived and thrived in the cut-throat world of social media by ‘cutifying’ their content, and here’s how they did it.

Anne HU7 Lessons on Social Image Re-branding in China from the Imperial Palace01.09.2019

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