Social Media Archives

The 10 Most Creative Chinese Apps To Watch Out For In 2020

December 28, 2019 Stéphane Choury

China is one step ahead of the game in the social media world. China’s combination of a large population and fast-emerging technology go hand in hand. Today I will talk about top ten apps that are changing the tides of Chinese social media. Some of these fast-emerging apps have become a necessity in Chinese daily life and changed the way social media is talked about.

Stéphane ChouryThe 10 Most Creative Chinese Apps To Watch Out For In 202012.28.2019

Top 20 Chinese Social Media Sites of 2019

December 11, 2019 Kate CHERNAVINA

Have you ever wondered which Chinese social media sites are the most popular?

Every second 486 Wechat articles are published in China, 166 rooms booked on Qunar, 115,740 Q&A’s on Zhihu, and 3,472 orders placed on E’leme, and over 62% of people open the WeChat app more than 10 times a day. The role of social media in China is huge as it not only entertains but also influences food, life, and fashion choices, provides makeup and homestyle reviews, and advises on holiday spots: therefore consuming a large amount of the work time of white-collar citizens.

Kate CHERNAVINATop 20 Chinese Social Media Sites of 201912.11.2019

Linking Chinese social media to e-commerce

October 17, 2019 Kate CHERNAVINA

One of the very first questions a marketer may ask when executing a campaign is, how can we increase sales from our social media activities – especially the ones with our KOL partnerships? In fact, understanding Chinese social media and the e-commerce world is not only important for ongoing marketing activities, but also for marketing strategies.

Kate CHERNAVINALinking Chinese social media to e-commerce10.17.2019

English guide to the backoffice of Dazhong Dianping

February 21, 2019 Kate CHERNAVINA

Since Dazhong Dianping spread its business worldwide, it now covers more than 200 countries around the world. Being on Dianping is one of the best strategic moves a foreign business can make in order to attract Chinese travelers both in China and beyond.

Kate CHERNAVINAEnglish guide to the backoffice of Dazhong Dianping02.21.2019

Is your Official WeChat Account content in breach of Chinese Advertising Law?

January 30, 2019 Kate CHERNAVINA

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two Shanghai officials.

Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?01.30.2019

2019 Cost of one social media engagement in China: KOL data analysis and price!

January 22, 2019 Stéphane Choury

Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers. Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you aim to make your brand more recognisable? Can you trust the influencers’ profiles? How much should a normal social media campaign cost in China? How do you pick out the real accounts from the fake ones and how much should you pay for one engaged person?

Stéphane Choury2019 Cost of one social media engagement in China: KOL data analysis and price!01.22.2019

7 Lessons on Social Image Re-branding in China from the Imperial Palace

January 9, 2019 Kate CHERNAVINA

The social media Rebranding in China of the Imperial Palace Museum and its success started from one single post! From traditional to creative images, the story of the Imperial Palace Museum in Beijing is a breathtaking success of a smart re-branding. The museum has survived and thrived in the cut-throat world of social media by ‘cutifying’ their content, and here’s how they did it.

Kate CHERNAVINA7 Lessons on Social Image Re-branding in China from the Imperial Palace01.09.2019

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