All posts tagged: Social Media

Popular British Brands in China

Britain and China share a long history. In a world of Brexit and with China’s e-commerce market growing, it will be clear to most that Britain will be looking closely at China to secure one of their trade deals outside of the EU. Britain has some of the most luxurious brands which are hugely popular among Chinese people. With recent predictions stating that China’s middle class is set to swell up to 630 million, a large number of British brands will be looking to capture a larger share of the Chinese market. Chinese consumers tend to hold British luxury products highly as they are seen as ‘sophisticated’ and ‘classy’. Today, we will talk about why certain British brands have dominated the Chinese market and remained popular, while others have been less successful.

Kate CHERNAVINAPopular British Brands in China
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The 10 Most Creative Chinese Apps To Watch Out For In 2020

China is one step ahead of the game in the social media world. China’s combination of a large population and fast-emerging technology go hand in hand. Today I will talk about top ten apps that are changing the tides of Chinese social media. Some of these fast-emerging apps have become a necessity in Chinese daily life and changed the way social media is talked about.

Stéphane ChouryThe 10 Most Creative Chinese Apps To Watch Out For In 2020
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15 ways to attract Chinese Tourists in 2020

Want to attract Chinese tourists in 2020? Recent predictions have suggested that by 2022, China will see its middle class swell to around 630 million people. Chinese tourists were the biggest spenders in 2016, splurging a whopping $274 billion on their travels, especially in popular destinations outside of Asia such as the France, Italy, UK and Germany.

Kate CHERNAVINA15 ways to attract Chinese Tourists in 2020
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How to register store on Xiaohongshu / Little Red Book in 2020

Little Red Book or “Xiaohongshu” is the unicorn especially made for foreign businesses looking to enter the Chinese market without the need of being physically present in the country. Today we will take a closer look at the platform and analyze what makes it the best sales channel for Millennials and GEN Z.

Kate CHERNAVINAHow to register store on Xiaohongshu / Little Red Book in 2020
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Linking Chinese social media to e-commerce

One of the very first questions a marketer may ask when executing a campaign is, how can we increase sales from our social media activities – especially the ones with our KOL partnerships? In fact, understanding Chinese social media and the e-commerce world is not only important for ongoing marketing activities, but also for marketing strategies.

Kate CHERNAVINALinking Chinese social media to e-commerce
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10 Chinese KOL and Influencers in Travel Industry in 2020

All about Chinese Travel KOL In 2020 China has become one of the most KOL Marketing friendly countries, allowing the top KOL of CHINA to create their own media channels. Today we will take a closer look at those who promote travel for Chinese consumers, while playing a big part in the industry by being frequent travelers themselves.

Kate CHERNAVINA10 Chinese KOL and Influencers in Travel Industry in 2020
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Social media strategy for foreign brands in China

Social media strategy is something you cannot easily set up alone. In China’s mobile phone dominant social media market, managing Chinese accounts for foreign brands is becoming more and more difficult. Not only do you need to pay attention to trends, content styles, and creative ideas for different types of social media platforms, each one has it’s own analytics and data processing tools. Mastering your Chinese social media skills is therefore crucial for branding and community management in China.

Kate CHERNAVINASocial media strategy for foreign brands in China
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WeChat Advertising: Types of Ads, CPM, PPC Prices

The Official WeChat advertising add-on was launched just a couple of years ago, but it immediately became an important part of any WeChat marketing strategy in China and abroad. Today, WeChat has numerous advertising categories and pricing systems. How do you choose the appropriate advertising model for your own strategy? This article will help you explore the advertising options available on WeChat.

Kate CHERNAVINAWeChat Advertising: Types of Ads, CPM, PPC Prices
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