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China’s Dazhong Dianping: English guide 2020 – HI-COM

May 27, 2020 Kate CHERNAVINA Business, HI-COM Guides, Marketing

As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!

Expanding your business abroad? Discover the importance of a specialized translation! HI-COM

May 18, 2020 Marie CASTANO Business, Translation

Discover the importance of a specialized translation! Expanding your business abroad may be the key to your success. Many entrepreneurs and business leaders share the desire to increase their business activity abroad.

Brand name translation – HI-COM

May 8, 2020 Kate CHERNAVINA Copywriting

When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.

Discover the evolution of e-commerce: China in 2020 – HI-COM

April 23, 2020 Kate CHERNAVINA Business, Marketing

It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic in 2020. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19. However, despite the strict restrictions, it is clear that e-consumers have now adapted to the current global situation. They are embracing new online shopping habits.

China has rapidly become one of the biggest retail E-commerce markets in the world. Which as a result, has created interest from foreign brands seeking new opportunities to enter the Chinese market.

Banned! Marketing Terms You Can’t Use In China

December 11, 2018 Kate CHERNAVINA Copywriting, Marketing, Translation

Beware of marketing your product as ‘the best’ or ‘the greatest’. In China, this could land you a fine or even get your business license revoked…read on to find out more… Today we talk about advertising law in China and Banned marketing terms.

All posts tagged: Advertising

China’s Dazhong Dianping: English guide 2020 – HI-COM

Expanding your business abroad? Discover the importance of a specialized translation! HI-COM

Brand name translation – HI-COM

Discover the evolution of e-commerce: China in 2020 – HI-COM

Banned! Marketing Terms You Can’t Use In China

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