All posts tagged: Advertising

Brand name translation – HI-COM

When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.

Kate CHERNAVINABrand name translation – HI-COM
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Discover the evolution of e-commerce: China in 2020 – HI-COM

It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic in 2020. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19.  However, despite the strict restrictions, it is clear that e-consumers have now adapted to the current global situation. They are embracing new online shopping habits.

China has rapidly become one of the biggest retail E-commerce markets in the world. Which as a result, has created interest from foreign brands seeking new opportunities to enter the Chinese market.

Kate CHERNAVINADiscover the evolution of e-commerce: China in 2020 – HI-COM
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