TOP 35 Chinese Social media Platforms in 2026 + Statistics !
Have you ever wondered what the most popular Chinese social media platforms are? Here are the Top 35 major social media platforms in China for 2026!
KOL
| KOL is a word taken from the English meaning KEY OPINION LEADER, in other words a key opinion leader, influencing public opinion in the same way as influencers. This term is mainly used in China. |
This term was previously used to refer to opinion leaders, which over time led to becoming the influencers, especially digital influencers. KOLs are used to influence opinion, consumers and the way they consume.
Sailing Global: HI-COM at MCN Shanghai
Last week, the 2025 Shanghai International MCN Conference was held in Shanghai. As a leading multilingual communication company, HI-COM Asia was honored to participate in this grand event. The conference, themed “Unbounded Vision: Elevating the Live Streaming Economy with a Global Perspective”, gathered numerous industry leaders and experts to explore the development of the digital advertising industry and the opportunities […]
Labubu: The $1.6 Billion Marketing Marvel Behind China’s Designer Toy Sensation
How did a quirky little elf become one of the most successful designer toys and generate $1.6B in value for China? Let’s break down the marketing blueprint behind Labubu’s meteoric rise. 1. Strategic IP Incubation: From Niche Drawing to Distinct Brand Labubu was first created by artist Kasing Lung in 2010. Originally just a character […]
TOP 35 Chinese Social media Platforms in 2025 + Statistics!
Have you ever wondered what the most popular Chinese social media platforms are? Here are the Top 35 major social media platforms in China for 2025!
Chinese Influencers that Sell out Products in Minutes in 2022!
They sell out stocks worth of millions of dollars in minutes, they make newest products trendy and famous, they are the most-watched Chinese influencers and internet stars in China, they are the king and the queen of Chinese e-commerce!
8 Biggest Chinese Marketing Trends to Watch in 2022
As the second largest consumer economy in the world, China has been at the forefront of marketing trends shaping the global economy. According to China’s Ministry of Commerce, in 2020, China saw sales of consumer goods reach 6 trillion USD. Home to major online e-commerce platforms such as Alibaba and JD.com, China has also ranked […]
10 Mid-Tier KOLs that Wield Significant-Enough Influence to Generate Sales I HI-COM
The penchant in China for KOLs continued unabated in 2020, and into 2021. Hardly a marketing meeting goes by when the acronym doesn’t pop up once or twice. Having ascended marketing geek buzzword-territory into a generally understood concept, the question on the lips of brands operating anywhere in China is no longer if KOL marketing […]
Kate Chernavina’s Insights into Chinese Influencer marketing in 2019
HI-COM’s marketing director Kate Chernavina has been featured alongside other industry leaders in business magazine, BW confidential, commenting on influencer marketing trends on Tmall, and differences in KOL cooperation. She spoke about the role of Micro KOL in Chinese digital ecosystem, product review marketing, and more.
2019 Cost of one social media engagement in China: KOL data analysis and price!
Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers. Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you […]
Micro Influencers in China: how to start your campaign with Micro KOLs
Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation. But what are the first steps to take in order to launch a successful KOL campaign, and how to choose an achievable goal, and what influencer marketing budget shall you allocate? Ask yourself these 3 questions […]
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