All posts tagged: KOL

30 Chinese KOL and Influencers in 2020

All about Chinese Travel KOL In 2020 China has become one of the most KOL Marketing friendly countries, allowing the top KOL of CHINA to create their own media channels. Today we will take a closer look at those who promote travel for Chinese consumers, while playing a big part in the industry by being frequent travelers themselves.

Kate CHERNAVINA30 Chinese KOL and Influencers in 2020
read more

Chinese KOL Marketing: Where to start in 2020

Chinese KOL Marketing – What is it? Why is it so successful? And what should you be doing in order to make sure your Influencer Marketing strategy works for your business? Stay tuned as we answer all these questions and cover topics such as influencer search, types of cooperation, budget and ROI.

Kate CHERNAVINAChinese KOL Marketing: Where to start in 2020
read more

Kate Chernavina’s Insights into Chinese Influencer marketing in 2019

HI-COM’s marketing director Kate Chernavina has been featured alongside other industry leaders in business magazine, BW confidential, commenting on influencer marketing trends on Tmall, and differences in KOL cooperation. She spoke about the role of Micro KOL in Chinese digital ecosystem, product review marketing, and more. 

Kate CHERNAVINAKate Chernavina’s Insights into Chinese Influencer marketing in 2019
read more

2019 Cost of one social media engagement in China: KOL data analysis and price!

Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers.  Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you aim to make your brand more recognisable? Can you trust the influencers’ profiles? How much should a normal social media campaign cost in China? How do you pick out the real accounts from the fake ones and how much should you pay for one engaged person?

Stéphane Choury2019 Cost of one social media engagement in China: KOL data analysis and price!
read more

Micro Influencers in China: how to start your campaign with Micro KOLs

Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation.  But what are the first steps to take in order to launch a successful KOL campaign, and how to choose an achievable goal, and what influencer marketing budget shall you allocate?  Ask yourself these 3 questions before partnering with Chinese micro influencers!

Kate CHERNAVINAMicro Influencers in China: how to start your campaign with Micro KOLs
read more

Chinese KOL in Sport, Parenting, Travel, Skincare, Health

We have put together 15 more profiles of the most followed Chinese KOLs in the industries we have worked with in the past few months: Skincare, Travel, Health, Sport, Parenting. These people create a new way of promotional marketing, engaging their followers on a daily/weekly basis and are helping brands find their customers in the endless ocean that is the Chinese market.

Kate CHERNAVINAChinese KOL in Sport, Parenting, Travel, Skincare, Health
read more

Top 8 Chinese KOL in Cosmetics in 2018

Chinese KOL in cosmetics are taking over China’s beauty market. They are making the most out of the visually-oriented Chinese youth environment, producing watch-and-learn videos to share the most important tips and tricks on how to always look 100%. At Hi-COM we have carefully selected these profiles for the foreign brands to consider when promoting skincare and cosmetics brands, as well as entering the e-commerce market or dealing with health-related products in China. These 8 popular Chinese influencers are talented, hard-working and have been widely recognised by China’s social media market with various awards.

Kate CHERNAVINATop 8 Chinese KOL in Cosmetics in 2018
read more

Aromababy: Australian brand that knows how to use Chinese KOL!

When a brand sees the vast opportunities to go global with their product, it is an exciting step.  Often however, it is a step into the unknown and comes with considerable risk.  But as they saying goes, no risk, no reward.  Today, HI-COM has a chat with one successful Australian entrepreneur, Catherine Cervasio, who saw the opportunity in China to market her luxury organic babycare products, Aromababy.  We hear about her story, what she’s learned and advice she would give others. It is one Australian brand Success KOL Story in China that makes us wow!

Kate CHERNAVINAAromababy: Australian brand that knows how to use Chinese KOL!
read more