Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers. Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you aim to make your brand more recognisable? Can you trust the influencers’ profiles? How much should a normal social media campaign cost in China? How do you pick out the real accounts from the fake ones and how much should you pay for one engaged person?
Stéphane Choury2019 Cost of one social media engagement in China: KOL data analysis and price!
Working with Chinese influencers is nothing new, and seeing them feature on endless campaigns during China’s biggest online shopping festival is becoming a regular occurrence. Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation. We recommend that you ask yourself 3 questions before partnering with Chinese micro influencers.
Kate CHERNAVINAChinese micro influencers – saving cost and increasing your brand awareness
We have put together 15 more profiles of the most followed Chinese KOLs in the industries we have worked with in the past few months: Skincare, Travel, Health, Sport, Parenting. These people create a new way of promotional marketing, engaging their followers on a daily/weekly basis and are helping brands find their customers in the endless ocean that is the Chinese market.
Kate CHERNAVINAChinese KOL in Sport, Parenting, Travel, Skincare, Health
Chinese KOL in cosmetics are taking over China’s beauty market. They are making the most out of the visually-oriented Chinese youth environment, producing watch-and-learn videos to share the most important tips and tricks on how to always look 100%. At Hi-COM we have carefully selected these profiles for the foreign brands to consider when promoting skincare and cosmetics brands, as well as entering the e-commerce market or dealing with health-related products in China. These 8 popular Chinese influencers are talented, hard-working and have been widely recognised by China’s social media market with various awards.
Kate CHERNAVINATop 8 Chinese KOL in Cosmetics in 2018
KOL (Key Opinion Leader) Marketing, sometimes called Influencer Marketing, is an indirect type of marketing that aims to promote brands, products or services via advice or reviews. In 2018, China has become one of the most KOL Marketing friendly countries, allowing the top KOL of CHINA to create their own media channels. Today we will take a closer look at those who promote travel for Chinese consumers, while playing a big part in the industry by being frequent travelers themselves.
Kate CHERNAVINATop 9 Chinese KOL in the Travel Industry in 2018
Advice marketing is a hot topic in China. With all the production and fake import scandals (sometimes with lethal outcomes), consumers are not so trusting of official advertisements in China anymore. Instead they prefer to follow what other fellow consumers are saying and doing. As a result, providing advice to others has developed into a well-paid job and simply having an opinion has become a paid-for service. By forming a new type of marketing – Key Opinion Leader marketing (KOL marketing), China is now one of the most popular places for brands to use these types of services. Today we would like to talk about where to look for Chinese KOLs, the types of Chinese social media platforms they use, and the best social media platforms out there for Chinese consumers, as well as answer the most frequently asked questions about those platforms.
Kate CHERNAVINATop 10 Chinese Social Media Platforms & Users in 2018
The blurred lines between work, play, socializing and doing business have brought significant changes to the daily lives of Westerners. However these changes have been even more starkly felt among China’s digitally connected demographic. For the first time in history, Chinese language users now outnumber English language users online and China is now the biggest smartphone market in the world. Chinese consumers are the most digital in the world and the impact this has had on traditional marketing methods has been immense. HI-COM took a look at how KOLs are leading the charge on China’s rapidly evolving world of social commerce.
Kate CHERNAVINA3 Chinese KOLs in Beauty, Sport, Travel and Adventure In 2018
We are now seeing brands move away from ‘super’ KOLs, whose follower numbers are in the millions. There is a suspicion of ‘fake follower numbers’ as well as a view that their followers are not actually that engaged or loyal, meaning there will be less of an influence. These days, brands are focusing more on the KOLs who appear to have a more genuine followership; a more real connection to their followers. While their follower numbers may not be as high as those of the ‘top KOLs’ of China, these lesser known (and less expensive) KOLs have a more genuine connection with their follower base, meaning more influence and impact for KOL campaigns.
Nick MIAORising KOL of China in Fashion and Travel
They work with the biggest brands, they have millions of followers, they can make product lines sell out within seconds… and most of them are in their 20s! Key Opinion Leaders or ‘KOLs’ are taking over China’s social media marketing and creating a new form of “opinion marketing”. Today we take a look at five portfolios of most influential Chinese KOL, Chinese fashion blog, each working in different fields, and ask what makes them so special? What makes their opinion so valuable, what do they have in common and how did they achieve such success at such a young age?
Kate CHERNAVINATOP 5 Chinese KOL in Fashion, Food, Travel and more