WeChat Marketing

WeChat is a multi-function Chinese mobile application developed by Tancent that brings together aspects from social media to mobile payment.

WeChat marketing is a new way of marketing via social networks, which can be applied to all trades and industries.

After registering WeChat, WeChat users can add and track company accounts to get the information they need, and merchants can promote their products by providing the information users are looking for.

A marketing and advertising campaign effectively executed on WeChat can meet the needs of any business and increase demand for the product or service they offer. It is almost impossible to succeed without WeChat advertising in China.

February 10 2023

Top 24 Chinese Social Media Apps, Platforms in 2023

Kate CHERNAVINA Marketing influencer, KOL, Marketing, Social Media, social media marketing, WeChat, WeChat Marketing

Have you ever wondered which Chinese social media sites are the most popular? Here is our Top 24 Chinese Social Media Sites for the year 2022!

October 14 2022

Chinese Influencers that Sell out Products in Minutes in 2022!

Kate CHERNAVINA Marketing China marketing, influencer marketing, KOL, marketing strategy, WeChat Marketing

They sell out stocks worth of millions of dollars in minutes, they make newest products trendy and famous, they are the most-watched Chinese influencers and internet stars in China, they are the king and the queen of Chinese e-commerce!

February 7 2022

WeChat Account Promotion – the best practices of 2021 I HI-COM

Kate CHERNAVINA Business in China, Marketing China marketing, marketing strategy, WeChat Marketing

If you’ve had any contact with China in the past five years, you’ll know just how embedded WeChat is in daily Chinese life. With 1.4 billion monthly users according to Tencent’s 2021, WeChat has almost complete penetration of the Chinese market.

May 30 2021

Is Your Official WeChat Account Content in Breach of the Chinese Advertising Law?

Kate CHERNAVINA Business in China Business, China, China marketing, Chinese market, Marketing, Social Media, WeChat Marketing

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign-owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts.

March 15 2021

30 Useful Tools for Marketing on WeChat I HI-COM

Kate CHERNAVINA Business in China, Marketing China marketing, WeChat Marketing

WeChat has become deeply integrated into daily life China. Besides being a social media app, it functions as a wallet and serves as a portal into various different mini-programs within it for everything ranging from booking plane tickets to paying utility bills. With more than 1 billion monthly users, WeChat has 78% penetration in China […]

August 28 2020

What’s new on WeChat in 2020

Kate CHERNAVINA News social media marketing, WeChat, WeChat Marketing

Zhang Xiaolong once said, “WeChat is a way of life”. Since its launch in 2011, WeChat has changed the way China communicates and makes purchases (both online and offline). Today, WeChat is also changing the way in which people search for information. What’s new on WeChat in 2020？

February 21 2020

WeChat marketing: Driving WeChat sales in 2020 – HI-COM

Kate CHERNAVINA Business in China, Marketing China marketing, influencer marketing, Marketing, marketing strategy, social media marketing, WeChat, WeChat Marketing

WeChat marketing is becoming more and more complicated in 2020. With the constant shifts in trends it is becoming more and more difficult for marketers to develop long term plans. Finding new customers and creating interest, not to mention generating sales is a new challenge. And when it comes to closed ecosystem such as WeChat […]

December 28 2019

The 10 Most Creative Chinese Apps To Watch Out For In 2020

Stéphane Choury Business in China, Marketing China, China marketing, Social Media, WeChat, WeChat Marketing

China is one step ahead of the game in the social media world. China’s combination of a large population and fast-emerging technology go hand in hand. Today I will talk about top ten apps that are changing the tides of Chinese social media. Some of these fast-emerging apps have become a necessity in Chinese daily […]

December 14 2019

15 ways to attract Chinese Tourists in 2020

Kate CHERNAVINA Business in China, Marketing Business, Social Media, social media marketing, Tourism, WeChat, WeChat Marketing

Want to attract Chinese tourists in 2020? Recent predictions have suggested that by 2022, China will see its middle class swell to around 630 million people. Chinese tourists were the biggest spenders in 2016, splurging a whopping $274 billion on their travels, especially in popular destinations outside of Asia such as the France, Italy, UK and […]

March 15 2019

WeChat Advertising: Types of Ads, CPM, PPC Prices

Kate CHERNAVINA Business in China, Marketing, Workshops digital marketing, Social Media, social media marketing, WeChat, WeChat Marketing

The Official WeChat advertising add-on was launched just a couple of years ago, but it immediately became an important part of any WeChat marketing strategy in China and abroad. Today, WeChat has numerous advertising categories and pricing systems. How do you choose the appropriate advertising model for your own strategy? This article will help you explore the […]

1 2