It can often be intimidating for international marketing professionals to learn that the digital tools they’ve grown to understand and use in Western contexts are either not used in China, or have analogues that require extra time to learn. Some are familiar, and relatively easy to get to grips with – Twitter to Weibo, Amazon to Taobao, WordPress-based blogs to WeChat articles. A less-understood, but no-less vital analogue, is HTML5 to H5.