Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers. Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you […]
|WeChat is a multi-function Chinese mobile application developed by Tancent that brings together aspects from social media to mobile payment. |
WeChat marketing is a new way of marketing via social networks, which can be applied to all trades and industries.
After registering WeChat, WeChat users can add and track company accounts to get the information they need, and merchants can promote their products by providing the information users are looking for.
A marketing and advertising campaign effectively executed on WeChat can meet the needs of any business and increase demand for the product or service they offer. It is almost impossible to succeed without WeChat advertising in China.
Big and small brands alike continue to work with influencers to increase brand awareness, consumer loyalty, and brand reputation. But what are the first steps to take in order to launch a successful KOL campaign, and how to choose an achievable goal, and what influencer marketing budget shall you allocate? Ask yourself these 3 questions […]
Chinese KOL in cosmetics are taking over China’s beauty market. They are making the most out of the visually-oriented Chinese youth environment, producing watch-and-learn videos to share the most important tips and tricks on how to always look 100%. At Hi-COM we have carefully selected these profiles for the foreign brands to consider when promoting […]
HI-COM has a chat with China Digital Strategy Consultant Joseph Leveque, to find out his top advice for what to avoid in order to run a successful WeChat Official Acount…
WeChat Marketing 2018. The most powerful social network and messaging platform in China, WeChat has gained a stronghold in the Chinese marketing system with its fast-developing new technologies such as its mini-programs, WeChat store, vouchers, membership cards, 红包hong bao shops and more. Any brand or company wanting to engage with their customers and consumers needs […]
When a brand sees the vast opportunities to go global with their product, it is an exciting step. Often however, it is a step into the unknown and comes with considerable risk. But as they saying goes, no risk, no reward. Today, HI-COM has a chat with one successful Australian entrepreneur, Catherine Cervasio, who saw […]
We are now seeing brands move away from ‘super’ KOLs, whose follower numbers are in the millions. There is a suspicion of ‘fake follower numbers’ as well as a view that their followers are not actually that engaged or loyal, meaning there will be less of an influence. These days, brands are focusing more on […]
Looking to promote yourself or your business on Chinese Social media but don’t know where to start? Today we will introduce you to 4 trendy platforms that are “kicking it” in 2017, and can’t be ignored if you are entering the social media game.
We are now on WeChat 🙂 Every week we post our pick of the funniest translations found in China – we call it ‘Lost In Translation’. We also share articles written by our team about the language industry or/and one of our very own guides on how to use some of the most important platforms […]
We all know that WeChat is an absolute must for companies with any type of presence in China. The problem is that the back office of the WeChat account is only available in Chinese. We have translated some of the pages of the interface to help you understand some of the basic functions of your […]