China is one step ahead of the game in the social media world. China’s combination of a large population and fast-emerging technology go hand in hand. Today we will talk about top ten apps that are changing the tides of Chinese social media. Some of these fast-emerging apps have become a necessity in Chinese daily life and changed the way social media is talked about.
New apps in China mark the era of AI
New technology and progress in AI has transformed most of Chinese apps and platforms from customer centric into user behaviour driven. Chinese Platforms and Chinese apps like Tmall, Red, Douyin use algorithms to shortlist and promote content that user views/likes most. But it does not stop there. With the help of AI and new technology, companies are now able to diagnose different illnesses, create futuristic experiences in hospitality, stop jaywalking and more.
Creativity of Chinese start ups, the answer to the Silicon valley
The age of copy cats is over. These days Chinese tech savvies are all about studying the local market needs and addressing the problems with tech solutions. By the end of 2019, China has surpassed the US by the amount of unicorns, with 206 privately owned companies worth at least $1 billion (vs. 203 in the US). China’s unicorn specialties are health care, electric cars and e-commerce.
But it is not always about the size. In this article we will talk about the new promising mobile apps that could become unicorns or are just so innovative that they shall inspire us all to improve our daily lives and experiences!
Oasis app is one of a fashion focused Chinese apps. It was launched in September 2019 and has since grown its users to 17 million. The app mimics ‘The Little Red Book’, ‘Pinterest’ and ‘Instagram’.
The users share things they like from clothes to shoes. The average Chinese user on this platform follows their favorite fashion blogger to find inspiration from.
Some of the top Chinese stars are using Oasis such as; Li Jiaqi, TFBOYS, Yang Mi and Dili Reba. Oasis is a great app to get inspiration from, to celebrate your life and get fashion news.
It’s also another way to find friends and grow friendships. It has a strong female demographic and is a good tool for fashion brands.
Xianyu is another app owned by the Alibaba Group. Xianyu is a Chinese app that has over 570 million users.
The platform focuses on buying and selling items. What makes Xianyu different to other shopping platforms is a user doesn’t need to open a shop to sell items.
Users are also given the option to resell their purchases on Taobao through click linking both apps. Many of China’s top stars are on Xianyu, selling their used clothes.
Poizon has caused a spell on the youngsters of China by becoming the leading lifestyle app. Poizon currently has over 150 million users on its platform.
The biggest draw for the young demographic using this app is that it focuses on lifestyle, sports and fashion. Poizon is a platform which integrates trading verified good with blogging.
Every item on Poizon has been identified and verified, the customers know that they are able to purchase good quality products. The platform currently has 39 million verified goods.
Poizon has a large community who are fans of sneakers, fashion and urban culture. The app also has a professional sneaker cleaning service and second-hand selling service.
SECOO is one of the leading online and offline lifestyle platforms in China. It was founded in 2008 and launched on NASDAQ in the US on September 22, 2017.
SECOO is a platform which focuses on luxury products and is currently the largest luxury e-commerce provider with over 80 million users.
SECOO is home to many international brands such as; Hermes, Hugo Boss, Dolce and Gabbana, Louis Vuitton, Armani, Burberry, Gucci, Dior, Chanel, Prada, Bottega Veneta, Diesel, Coach, Kate Spade, MCM, Michael Kors, Ray-Ban, Rolex. SECOO sells designer bags, accessories, clothing, shoes, boots and watches. It offers free postage delivery.
SECOO has stores in Beijing, Shanghai, Chengdu, Hong Kong, New York, Milan and Tokyo.
Flyzoo Hotel is also a part of the Alibaba Group. It is not technically an app but a futuristic hotel using AI, face recognition to its full advantage, and implemented apps for easier control over the services within hotel.
The hotel has 290 guestrooms, a Chinese restaurant, a full-time restaurant, a lobby bar and a FlyZoo future fitness center.
Face recognition is used throughout the customers time at the Flyzoo Hotel from checking in, to using the elevators to opening room doors. This innovative hotel is a game changer and will predict how the hospitality industry will go.
The hotel also has a robot for room service and waitressing.
AI Tongue Diagnosis AI舌诊
AI Tongue Diagnosis was launched on September 2018 and currently has 735 thousand users.
AI Tongue has been described as ‘traditional Chinese medicine meets AI technology’. The app claims to detect your health in one second.
The app uses Chinese medicine methodology to diagnose what is wrong with you. The app focuses on ‘Tongue Diagnosis’. AI Tongue Diagnosis looks at pictures of your tongue and face to make a diagnosis. The app then analyses and advises you with the best solution.
AI Tongue Diagnosis will then give you the best exercise and diet recommendations. The app is built on 8 million medical records and 5 million tongue diagnosis cases.
The Beijing Bayes artificial technology intelligence team conducted an accuracy test of asking 1000 patients to be consulted by the “AI tongue diagnosis” APP and 100 traditional Chinese Medicine Doctors at the same time.
It was found that the app had a 95% prescribing accuracy compared to Chinese Medicine Doctors.
Jelly Bean Square Dance 糖豆广场舞
The Jelly Bean Square Dance APP currently has 130 million users.
The Jelly Bean Square Dance is based on the square dancing craze amongst the older generation. This popular form of dancing can be seen in China across many parks.
This app caters for those who take part in these square dances. Jelly Bean Square Dance APP monopolizes and helps those who take part in these dances.
The app has loads of tutorials from famous square dancers. Jelly Bean Square Dance APP has more than 2 million square dance videos tutorials that available to download. The app is free to use and dance to.
Go Home To Eat 回家吃饭
‘Go Home To Eat’ was launched in October 2014 and has over 1 million users.
The app focuses on home cooking. It allows those who are at home to cook and share their homely meals with the rest of the community. In return with those who are busy and don’t have time to cook, to have a home cooked meal.
The app is perfect for the community. ‘Go Home To Eat’ checks out the places which cook and provide the homely meals to make sure they have the right certifications and a good hygiene standard.
It’s a new way of eating but with a homely touch. It’s not just a platform to eat, but an interactive one to bring the community closer together.
Game for Peace 和平精英
Game for Peace was launched in 2019 and has become the most downloaded free game in China.
It currently has 916 million users. This multiplayer online military game has caused a stir in China. It has drawn interest from the majority of the Chinese public.
The game uses up to date technology such as simulation design and real 3D sound effects. Analysts at China Renaissance have estimated that ‘Game for Peace’ could generate up to $1.48 billion in annual revenue.
Bixin is a social gaming platform built by the Fish Bubbles team in 2014. The platform focuses on “game partner training”, “dating” and “skills sharing”.
Bixin has been invested by IDG capital investment. The platform has over 20 million users.
Bixin allows the gaming community to interact with each other over their love of games.
It’s a niche in the market which has been captured by Bixin, there hasn’t been a big social platform focusing on gaming until now.
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