When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. This is especially the case in China, where one character may have several meanings, and these meanings may morph into something completely different when paired with another character.
Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”, and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two Shanghai officials.
Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?
Beware of marketing your product as ‘the best’ or ‘the greatest’. In China, this could land you a fine or even get your business license revoked…read on to find out more… Today we talk about advertising law in China and Banned marketing terms.
Kate CHERNAVINABanned! Marketing Terms You Can’t Use In China
Copywriting for ICO blogs: How to convert your readers into investors with well-written ICO content. You might think that every business out there is writing content these days, and yes, a large portion of them are regardless of what industry they’re in.
Kate CHERNAVINA5 Secrets of copywriting for ICO blogs
Translating and transcreating: what are the differences? Many new businesses are looking into expanding into the world market. One of the biggest challenges that they face is advertising their brand in a way that appeals to the local demographic. You may be thinking that you only need to hire a translator to get the job done. This will not get you the results you are looking for, you need transcreation. I decided to interview one of our professional transcreators, Celia G., to show you why they are an essential part of any global company.
Kate CHERNAVINA7 Questions to an expert Transcreator
Did you know that Chinese isn’t actually a language?? When we talk about ‘Chinese’, and how there are more than one billion Chinese speakers in the world, one might imagine one monolithic universally understood language. However, this couldn’t be further from the truth. ‘Chinese’ in fact refers to a family of languages that comprises at least seven different linguistic groups, each with various dialects and sub-dialects sitting under them. Languages of China, learn all about them!
Stéphane ChouryLanguages of China: Does Every Chinese City Speak Its Own Language?
Where can you reach a potential audience of more than 100 million active users, bring your content to new heights of search engine authority and have it shared across the most popular apps and social media groups in China? The answer is – Zhihu (知乎), China’s version of Quora!
Kate CHERNAVINAZhihu for marketing 2018, China’s most respected online opinion
In a few months since the first launch, video livestreaming has grabbed the attention of millions of bored Chinese netizens. Not only is this new medium of entertainment fresh and innovative, it is now a lucrative business for popular broadcasters and a powerful marketing tool for big brands.
Looking to promote yourself or your business on Chinese Social media but don’t know where to start? Today we will introduce you to 4 trendy platforms that are “kicking it” in 2017, and can’t be ignored if you are entering the social media game.
Kate CHERNAVINAThe 4 big social Media platforms in China in 2017