Copywriting is one of the most essential elements of effective written and online communication
China’s official language is Standard Mandarin, called Putonghua 普通话. But “Chinese” is not one single language: it is a family of language groups, from Mandarin and Cantonese to Wu, Min and Hakka, with hundreds of local dialects, plus the languages of China’s ethnic minorities. Here is a clear guide to the languages of China: the […]
Bastille Day, an iconic French event celebrated in China, was marked by an exceptional evening organized by Aeroluxus, with HICOM as silver sponsor. Introduction On July 5, Aeroluxus, founded and managed by Franck Dubarry, organized a major event for the French community in China: the 5th Bastille Day Gala Dinner. This special evening, entitled “Together […]
Product descriptions are one of the most significant features of your product page, which can make or break the sale.
Rumor has it that in China machines are doing all the work for you! Are robots really able to take the load off human copywriters and deliver a great piece of content? Let’s take a look and find out!
Plagiarism has become a major concern for writers and web owners. Not only this, the students that are using research from the internet are also facing the consequences of duplicate content.
When it comes to dual localization, brand name translation, especially into languages such as Chinese, Japanese, and Arabic, can be very sensitive, and despite the fact the end result may only consist of one or two words or characters, the amount of time, research, and effort involved to arrive at this point can be enormous. […]
Beware of marketing your product as ‘the best’ or ‘the greatest’. In China, this could land you a fine or even get your business license revoked…read on to find out more… Today we talk about advertising law in China and Banned marketing terms.
Copywriting for ICO blogs: How to convert your readers into investors with well-written ICO content. You might think that every business out there is writing content these days, and yes, a large portion of them are regardless of what industry they’re in.
Translating and transcreating: what are the differences? Many new businesses are looking into expanding into the world market. One of the biggest challenges that they face is advertising their brand in a way that appeals to the local demographic. You may be thinking that you only need to hire a translator to get the job […]
Where can you reach a potential audience of more than 100 million active users, bring your content to new heights of search engine authority and have it shared across the most popular apps and social media groups in China? The answer is – Zhihu (知乎), China’s version of Quora!
