AliExpress – Write Product Descriptions that Sell

Product descriptions are one of the most significant features of your product page, which can make or break the sale.

If you look back on the last time you bought something online, you may remember that you probably left a product page with no description as quickly as you clicked on it.

The benefits of having a good product description are:

• Increased Sales. Having a well-written product description will make the buyer view you as a professional company and have them want to do business with you. It also helps them understand the product better and know what they are buying. One of the biggest deterrents is a vague or empty product description.
• Fewer Refunds. Writing an informative and engaging product description will not only get people to buy your product, but they are also less likely to return it because the buyer knows what they paid for and will get. A clear product description also indirectly increases your seller rating since people will not be dissatisfied with a product they may or may not have liked.
• Higher ranking in SERP. A good copy in product descriptions means using strategically placed and popular keywords. Because the Search Engine that AliExpress uses considers this, your product will show up more and more in search results, increasing views and sales.

Now that you know how a good product description helps you read on to learn how to write a product description that converts like crazy.

Know your buyer

One of the most important things to remember while writing your product description is whom you will be selling to. Take the time and think about your target market, their needs, and how your product helps them fulfill their needs. Some of the questions you can ask yourself to get started are:

• Who will benefit most from this product?
• What problem of theirs can my product help to fix?
• How can my product fix that problem of theirs?

You can also use data from previous purchases to determine what kind of market your product attracts. Find the market that will benefit the most from your product and try to speak to them in a personalized tone aligned with their needs. Different customers mean different needs; thus, you should use a different voice to communicate with them.

Use Keywords

Keywords are crucial to your product description because it helps your product rank higher on the SERP. You can use Alibaba’s Seller Tool to optimize your product description with the appropriate keywords. You can also use Google’s Tool for a more general view of keywords.

Pro Tip: Do not just add random keywords in hopes of it reaching the top of the result page! Doing this is called keyword stuffing, and it makes you look unprofessional. It may also discourage a customer from buying.

You should write your product description and find exciting ways to weave the keywords in the text. Incorporating keywords in your text in this way makes the text more attractive and helps your search engine ranking.

Mention how the features will benefit the buyer

A typical mistake sellers make is listing the product’s features without mentioning how those features will benefit the user. Most people will need help understanding technical details. For example, instead of merely writing the computer’s specifications, you can add an engaging sentence at the end. Read the product’s description example below.

1.

12th Gen i7 processor

RTX 3070Ti

2.

The 12th Gen i7 processor paired with the 3070Ti will allow you to play any modern game at high frame rates with breathtaking graphics.

The second description is much more attractive because it discusses how the product helps users get what they want. You want to write the benefits so that they align with the customer’s needs on each feature. Due to this, we recommend you research your ideal customers and their wants. You want to let them know your product is what they have been looking for.

The product description should also have enough information so the buyer can come to an informed decision on whether to buy your product.

The above text features an example of using a feature to explain a benefit. Instead of only mentioning 50mm High-Quality Speakers, the seller paints a portrait that “reproduces every detail of your music.” It would be best to aim to reproduce this when showing your benefits. The problem with the above example is missing better-written English, which brings us to the next point.

Translate your text correctly

H3: Translating your product description can be tricky if you are a multilingual seller. Each part of the copy needs to be correctly translated and adapted to the native language of your market, and it needs to keep the same level of salesmanship as the original text.

Online translation services are usually not enough to correctly translate your text. It would be best if your translation is done in a grammatically correct and persuasive manner.

Incorrect grammar and weird phrases act as a deterrent to buyers. When a product description features correct grammar and attractive language, the buyer considers the business professional and worth working with.

To spell-check your text, you can use apps that are available online like Hemingway. You can also contact us and see what we can do for you.

Conclusion

Product descriptions are critical in influencing whether a potential buyer purchases your product or moves on to the next alternative. Increased sales, lower return rates, and a better search engine position are all advantages of a strong product description.

To write captivating product descriptions, you must analyze your target audience and customize your wording to their demands. Determine their problems and how the product would help them.

Keywords are another vital factor to consider since they boost search engine optimization. Instead of keyword stuffing, strategically weave them into the content excitingly and naturally.

It is recommended to emphasize the product’s benefits rather than just stating its features. Connecting the product’s attributes to how they meet the buyer’s needs increases the buyer’s interest.

Using appropriate vocabulary and organizing the description simply and concisely are other essential components in projecting a professional image and establishing trust in potential customers.

By following the advice in this article, AliExpress sellers will be able to create interesting product descriptions that will attract their target audience, increase conversion rates, and lead to sales success.

Don’t let your competition beat you to it; begin creating your new and compelling product descriptions right away!

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