English copywriting services in China
HI-COM excels at adapting content to every client’s target style and audience. We are not just an English copywriting service; we are a creative production partner trusted by hundreds for marketing materials, website writing, and content rebranding.
From websites to newsletters or press releases, we deliver copy that targets your audience. Unlike other agencies, HI-COM prioritises your audience’s needs, ensuring our English and Chinese copywriting meet top industry standards.
Are you familiar with different types of writers and their work?
To understand who is writing for you at HI-COM, you need to understand the copywriter vs content writer distinction.
COPYWRITERS
A copywriter is responsible for advertising and promotional materials. This includes catalogues, brochures, billboards, emails, ads, and websites. A “copy” is a piece of text that sells, prompting a reader to take action. Such an action could be buying a product or service, engaging with a product or service, or even a company.
Being a copywriter is similar to being a salesperson, as both require strong persuasion skills. Copywriters benefit from workshops and training to enhance their selling abilities and effectiveness.
CONTENT WRITERS
A content writer develops material for blogs, social networks, online magazines, e-books, podcasts, and graphic text. They may also define and preserve a website’s tone of voice.
Content writing is a key part of content marketing, aimed at attracting potential customers to your website. Rather than selling directly, a content writer educates the audience about how the product works, what it can do, and which options might suit their needs. Strong content reaches the target audience, leaves a strong impression, increases conversion rates, and enhances brand recognition.
Copywriting services we offer to our clients:
- Marketing collaterals and Website copywriting services
We provide custom professional websites, catalogues, brochures, and banners for over 100 clients annually. Our clientele includes multinational corporations and startups. Our expertise, creativity, and adaptability keep clients returning.
- Social media content creation
We offer copywriting, video subtitling, content adaptation for the Chinese market, and emotional appeal enhancement. These services help ensure successful China-specific social media marketing.
- Creative Campaigns
We create campaigns for niche products and unique businesses, taking your budget and other factors into account.
Public Relations, copywriting and advertising
- Media Buying
Successful social media campaigns or content marketing will often include paid boosts and paid content distribution.
- PR Distribution
We distribute your content through over 10,000 journals, web partners, and media channels in China.
- Content creation
We prepare press releases and interviews to strengthen your brand recognition.
- ROI and Analytics
We rely on data to help brands achieve set goals and ensure that insights are clear and easy to understand.
WHY IS HI-COM THE GO-TO SOCIAL MEDIA COPYWRITING AGENCY?
- We focus on your target audience throughout every project.
- We preserve your brand’s tone of voice.
- We work only with native speakers.
- We guarantee SEO-optimised web content.
- Our team combines project management, writing, editing, proofreading, and creative direction.
- We use transcreation as it plays a big role when working with your content for local markets as part of your localisation strategy.
DIGITAL CONTENT & SEO
Expert copywriting means your message reaches your audience with clarity and impact—while ranking high in search results. Choosing our SEO copywriting services saves you time and ensures your English content stands out.
The time you save can be reinvested in developing your content. Detailed, relevant, SEO-friendly content improves website rankings, increases brand awareness, and supports business growth.
Our Process:
Step 1
KICK OFF
Nobody knows your business better than you.
That’s why our Project Manager and Copywriter will meet with you personally to understand your request and identify your copywriting needs.
Step 2
BENCHMARK
Our copywriter will undertake a benchmarking exercise to ensure your website stands out from competitors while staying in line with your industry standards.
Step 3
DESIGN CONSTRAINTS
In collaboration with your design team, our copywriter will ensure the content is perfectly tailored to your website or template.
Step 4
DELIVERY OF THE FIRST DRAFT
After our editors and proofreaders make corrections, our copywriter transmits the draft to our project manager, who ensures the copy’s quality before sending it to you to collect your feedback, remarks, and/or modifications.
Our project manager will then work with you on a specific content strategy to refine the tone and editorial style, and, most importantly, to optimise for SEO.
Step 5
REVIEW AND CORRECTION
It’s time to improve your content based on your feedback!
Step 6
FINAL VERSION
We will send you the final version that will be improved further if necessary. Our goal is to deliver content that meets your expectations while keeping your target audience in mind.
What Our Clients Say
Done it right. Impressive services!
Our cooperation with Stephane Choury and his team at HI-COM Asia aimed to launch our new company website and online client platform in China.
We were delighted by the amount of research done to understand our very specific industry and its codes.
