Social Media

HI-COM is here to help you increase brand awareness, relationships, and e-commerce sales in China for your business.

Free consultation on Social Media platforms compatibility!

We only work with the channels that perform best for your product!

What can Social Media Marketing in China do for your business

Entering a new market can bring many opportunities for brands. But before committing to huge budgets, it is possible to test the market and listen to the feedback of your initial followers.  With its unique landscape, Chinese social media can appear rather intimidating to foreign companies. Yet using Social media channels in China is a great way to:

  • Create brand awareness for your brand in China
  • Engage with local consumers and gather their feedback
  • Educate consumers about your product or service
  • Begin to generate sales before committing to large volume import operations

Benefits of Social Media Marketing for Foreign brands

Just like in any other country, consumers in China are very careful with their online purchases. That’s why brands should consider working on their E-reputation in China. Trust is what makes a sale possible, and gaining trust of the local clientele can be achieved by:

  • Social media presence
  • Press releases
  • Publications in niche blogs
  • Mentions by local experts and KOLs
  • Creation of company directories on local social media platforms

HI-COM can help you with all these tasks!

Brand Awareness in China

Task number one for brands entering China is to make people aware that their brand exists. To accomplish this, brand awareness campaigns can help. Brand awareness campaigns usually target a wider group of people and aim to educate the audience with entertaining and/or emotional content.

It is important to remember that:

  • In China, people make the majority of their purchasing decisions based on reviews of the product, be it from average customers or KOLs.
  • The importance of an E-Reputation cannot be underestimated. Chinese consumers are very skeptical when it comes to new brands.

Just like in the West, the Chinese Social media landscape offers a vast variety of choice when it comes to niche products or services.

Choosing where to be in this landscape will depend on the goal of the brand. China offers opportunities for every industry and niche, as it is one of the most developed digital markets in the world.

Should a new brand market itself on giants like WeChat or Weibo, or should it focus more on niche platforms? It is recommended to do both. In order to create brand awareness, brands should be present on as many platforms as possible.

Generating sales in China

Here are a few things to keep in mind when aiming to sell in China.

Most brands do not have a clear picture of the market potential as well as customer shopping habits when entering the Chinese market. The 3 big questions that brands need to answer are as follows:

  • Is your USP unique enough in China?
  • Are your style and prices in tune with Chinese tastes?
  • Does a brand have any Recognizably

Unlike with brand awareness activities, sales generation requires a different approach. The platforms chosen for branded campaigns shall include an e-commerce option, where the targeting is much more specified, and the content very specific.

Most recommended Sales Channels in China in 2020: Live streaming, KOL, KOC, Social Media ads, Coupons, Community pop up sales and more!

How to choose your SM platform for sales generation activity? Contact HI-COM for a free consultation!

What HI-COM can do for you?

Chinese Social Media consultation and training

Account registration and management

Content creation

Social Media advertising

KOL and KOC outsourcing and campaign management

Our Proven Effective Social Media Marketing Process:


Assign A Dedicated Social Media Manager To Your Account


Develop A Social Media Strategy That Is Specific To Your Business


Develop Engaging Content Calendars And Advertisements


Growth Optimization And Daily Maintenance


Reporting And Communication

Frequently Asked Questions

A Business Licence (Foreign or Chinese) and a phone number are necessary to register any Social media account in China. Some SM platforms require an .

We consider followers, engagement, traffic & conversions to be the main tangible KPIs. All of these metrics influence sales in the long-term. You will see these metrics increasing monthly, and we will track your progress to see how this is working for you.

On WeChat, growth will depend on your account’s promotion, follower acquisition via free services /QR code scanning, content quality and how effective we make your advertising campaign. On Weibo, Red, and Douyin, our clients normally see an organic boost in their followers of 100-300 followers each month.

Since most of the SM platforms are tied to e-commerce solutions, we can create direct links from your SM account (or KOLs that promote your product/service) to an e-commerce platform. Note that there are different SM platforms + E-commerce sites connected to one another, and it is necessary to create a strategic plan for sales generation campaigns.

If you define results as followers and engagement, our clients normally notice an increase in followers and engagement within the first 30 days. The results should continue to increase each month.

We recommend that our clients try this service for at least 6-12 months to see a noticeable impact on conversions. This is because the main focus of our social media management service is to develop your brand’s followers, engagement, and word-of-mouth. If you want to focus on driving conversions in the short-term, you should consider using our paid social advertising services.

When you invest in HI-COM’s social media services, you will have your own dedicated social media account manager. This social media specialist will oversee and manage every aspect of your social media campaign, from the content of your posts to the design of your images.

You will need to provide standard visuals (photos and videos). We will create written content for you, translate/subtitle your videos and if needed create more localized visuals.

We will provide a detailed monthly report as well as the objectives for the upcoming month.

Download a sample of a typical Social Media Report

Social Media Management

We’re here to help set up and manage your Chinese social media channels.

chinese social media
  • Chinese Social Media Setup

We will take care of all the documents required with the minimum of fuss. You can take over your account at any time.

  • Chinese  Social Media Strategy

We provide a tailor-made social media strategy according to the product or service type, target audience and project’s objectives, delivering measurable results

  • Chinese Social Media Listening

Wonder what do your costumers already know about your brand? We will collect all relevant data out there to analyse your product’s overall performance in its niche, determine your opportunities and point out challenges.

  • Chinese Social Media Competitor Analysis

We provide a full picture of your product’s local and international competition within China on a social media, analysing competitor’s Social Media strategy.

  • Social Content Creation

Copywriting, video subtitling, adapting your existing content in line with the Chinese market, and making it emotional are the key areas we explore, in order to make your China-specific social media marketing successful.

  • Community Management

Interaction with your fans and creation of a social media buzz will have a positive effect on your brand awareness in China.

  • Creative Campaigns

We create campaigns for niche products and unique businesses, taking into account your budget and other aspects that are important to you.

  • KOL Support

We engage with your target audience through people they trust! Cooperation with local Influencers will improve your brand recognition and drive up your sales!

chinese social media

PR and Advertising in China

chinese social media
  • Media Buying

Successful social media campaigns or content marketing will often include paid boosts and paid content distribution.

  • PR Distribution

We have more than 10,000 journals, web partners and other media channels in China on which to promote your content.

  • Content

We prepare your Press releases and interviews to assure the growth of your brand recognition.

  • ROI and Analytics

Data doesn’t lie. We work with brands to understand and ensure the set goals are achieved, and the insights are clear and easy.

Discover our others social media services:

Kel YESocial Media