5 Secrets of copywriting for ICO blogs

You might think that every business out there is writing content these days, and yes, a large portion of them are regardless of what industry they’re in.

Interestingly, there’s a good reason they are spending time writing blog articles. Content drives your SEO (search engine optimization) score and answers your audiences’ questions.

If you’re just getting started with your blog, use these guidelines to create content that generates interest in your ICO.

The secrets of ICO blog writing:

  1. Every blog needs a structure, every article needs an outline.
  2. Don’t underestimate the importance of headings!
  3. Research keywords and sprinkle them throughout your content naturally
  4. Including links to previously written content and other articles generates authority, it’s a must.
  5. Do not forget to fill out your page title and description fields.

5 Guidelines for writing high-quality ICO blog content  


  1. Every blog needs a structure, every article needs an outline.

First, determining the structure of your blog simply means categorizing topics you want to write about and writing about them consistently.

For example, you could categorize content related to crypto regulations, locally, nationally, and globally, together and continue tagging new articles under something like “ICO Regulation Updates”. Doing this is important as readers will begin to return to your blog for specific types of content.

Second, your articles should have a consistent outline. Good writers know that a strong outline helps identify the key topics of your content and helps build out the sections. A very simple article outline looks something like this:



Introduction– Your introduction should clearly tell a reader what they are going to read about. Think of it this way, your introduction sets the tone and creates tension that makes a reader interested in learn more.


Body – This is your opportunity to give your readers additional context that relates to specifically to their needs. You can also use the body to provide solutions to identified problems and offer suggested resources. I

Subheading– It’s important to note, that subheadings can continue throughout the body of your article. In fact without strong subtitles, you aren’t giving your readers who are skimming a reason to stop and read every word.

Conclusion– Use the conclusion to summarize and reiterate your solution or offerings.

ICO blogs

  1. Don’t underestimate the importance of headings!

This cannot be stressed enough. Blog articles that lack headings are the posts that never get read

The truth is, 55% of readers will read the blog post for 15 seconds or less. What this means is readers are skimming through content until something catchers their attention.

In addition to catching a readers’ attention, headings also make content easier to read and boost your SEO performance. Headings make it easier for search engines to identify what longer posts are about and therefore, boost your ranking.

  1. Research keywords and sprinkle them throughout your content naturally

Before you even start writing blog ICO, do some investigation on the trending keywords associated to that topic. This will help you create content that people are searching for and will improve the chances of your content appearing at the top of a search page.

Once you have identified keywords that need to be included in your article, find ways to incorporate them into your headings and body content. A general rule of thumb is one to two percent of your content should be keywords. That means an article of 800 words should mention keywords eight to sixteen times.


  1. Including links to previously written content and other articles generates authority, it’s a must.

This is self-explanatory. You don’t need to include a link in every paragraph but related content, whether written by you or not, shows readers that you know the topic well and have an authoritative voice

If you’re just starting out, don’t be afraid to link to other blogs. Outbound links impact your search ranking just as inbound links do. The more authoritative the link is, the higher the impact is on your search ranking. Plus, it provides another opportunity for you to join the conversation of an important topic in your industry.

ICO blogs

  1. Do not forget to fill out your page title and description fields.

Filling out this meta data is critical for search engines to be able to craw and index your site. The combination of this meta data with your keywords will provide the information the web crawlers need to understand what your article is about.

Your page title and description fields will be in different places depending on what platform is hosting your website. Most platforms, like WordPress, clearly indicate if you are missing meta data. Make this part of your article writing and posting routine.

This are just a few guidelines to use when creating a high-quality blog. Other things to keep in mind include general writing and grammar principles and maintain a consistency in article posting.

Think like your readers to create a successful ICO blog!

Whether you’re new to blogging or looking for ideas to refresh your current blog, try to think like your readers. Identify what solutions they are seeking and what the latest information is for them to know about.

Even if you have already read numerous articles on a trending topic, your perspective will continue to position you as a leader in the field and a trusted source for hot topics.  

If your goal is to find investors for your ICO, creating a high-quality blog gives these potential investors the information they need to make the decision to invest with you. Use your blog as a way to attract and sell to potential investors. A successful ICO blog will help you engage with investors!

Looking for ICO copywriting team to help you on your mission? Click here!

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Kate CHERNAVINA5 Secrets of copywriting for ICO blogs

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