All posts tagged: Business

Is Your Official WeChat Account Content in Breach of the Chinese Advertising Law?

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign-owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”,  and “lowest price” on their social media accounts.

Kate CHERNAVINAIs Your Official WeChat Account Content in Breach of the Chinese Advertising Law?
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Benefits of Community Management in China and How to Implement It – HI-COM

Community Management (CM) refers to a variety of actions and activities that create dialogues between a brand and its customers, fans and followers. Through social media engagement, events, contests and more, it is all about building a web of connections surrounding a brand, such that it becomes more than just a faceless entity. It is a deft art, which done well can hugely benefit long-term sales, but done badly can seriously damage a brand image.

Aslandziya AnnaBenefits of Community Management in China and How to Implement It – HI-COM
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What Startups Need to Know about China Market Entry I HI-COM

Guest post by PTL Group

2020’s global turmoil has led China to better define its strategies, advance its R&D foundation and cultivate a burgeoning tech sector. With that in mind, China maintains an open-door policy that aims to create easier access to its lucrative market, for anyone who can support the country in fulfilling its goals. This is exactly where startup companies that bring sophisticated and innovative technology can gain momentum.

Aslandziya AnnaWhat Startups Need to Know about China Market Entry I HI-COM
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Your Guide to the Most Cost-Efficient Marketing Strategies for Xiaohongshu in 2021 I HI-COM

With an estimated 300 million users, Little Red Book (also known as 小红书 or Xiaohongshu) is one of the most popular and influential social commerce platforms in China. More importantly, it has also become the country’s most trusted social commerce platform, making it a powerful tool for international companies aiming to reach shoppers in China.

Aslandziya AnnaYour Guide to the Most Cost-Efficient Marketing Strategies for Xiaohongshu in 2021 I HI-COM
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Lionbridge Sells AI Division to TELUS for USD 935 Million – HI-COM

Lionbridge, one of the world’s leading language service providers, has sold Lionbridge AI, its data annotation business, to Canadian communications and information technology company TELUS for approximately CAD 1.2bn (approximately USD 935m).

Slator estimates the AI segment’s revenues to be around USD 200m. The unit employs more than 750 employees, according to TELUS’ press release. The deal is expected to close on December 31, 2020.

Marie CASTANOLionbridge Sells AI Division to TELUS for USD 935 Million – HI-COM
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