All posts tagged: Business

How to Visit a Trade Show in Post-Pandemic China 2021-2022

What do you have to know about attending trade shows and exhibitions in China post-pandemic? What are the preparations you need to take care of during 2021 and 2022? How can you make sure your company is ready to face the world’s most digitally advanced Chinese customers and partners? Let’s take a look together!

Stéphane ChouryHow to Visit a Trade Show in Post-Pandemic China 2021-2022
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Guide to Chinese Cross-border E-commerce Platforms 2021 – HI-COM

In China, cross-border e-commerce holds a specific distinction. Through cross-border e-commerce platforms, international companies are able to sell their products to Chinese customers at reduced duty fees, without needing a Chinese business license.

Aslandziya AnnaGuide to Chinese Cross-border E-commerce Platforms 2021 – HI-COM
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Hospitality and the Need for High Quality Content – HI-COM

With the COVID-19 pandemic showing signs of coming to an end, now is the time for those in the hospitality sector to prepare for the new normal. There are plenty of opportunities up ahead, and the deciding factor in whether they may be taken advantage of will likely be an organisation’s ability to communicate and appeal to new international visitors.

Aslandziya AnnaHospitality and the Need for High Quality Content – HI-COM
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The Ultimate Guide to Weibo in 2021: Account Registration, Post Publishing, Best Marketing Practices

If you live in China or visit from time to time, you have probably already heard of Sina Weibo. It is one of the biggest tools for digital social networking, interaction and entertainment, and is one of the main players in digital marketing. Hosting more than 521 million monthly active users, Sina Weibo is celebrating it’s 12th years this year (2021). Some say the development was inspired by Twitter, but today it is more like a Chinese Facebook, featuring personal wall, photo and video sharing.

Kate CHERNAVINAThe Ultimate Guide to Weibo in 2021: Account Registration, Post Publishing, Best Marketing Practices
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Is Your Official WeChat Account Content in Breach of the Chinese Advertising Law?

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign-owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”,  and “lowest price” on their social media accounts.

Kate CHERNAVINAIs Your Official WeChat Account Content in Breach of the Chinese Advertising Law?
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Benefits of Community Management in China and How to Implement It – HI-COM

Community Management (CM) refers to a variety of actions and activities that create dialogues between a brand and its customers, fans and followers. Through social media engagement, events, contests and more, it is all about building a web of connections surrounding a brand, such that it becomes more than just a faceless entity. It is a deft art, which done well can hugely benefit long-term sales, but done badly can seriously damage a brand image.

Aslandziya AnnaBenefits of Community Management in China and How to Implement It – HI-COM
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What Startups Need to Know about China Market Entry I HI-COM

Guest post by PTL Group

2020’s global turmoil has led China to better define its strategies, advance its R&D foundation and cultivate a burgeoning tech sector. With that in mind, China maintains an open-door policy that aims to create easier access to its lucrative market, for anyone who can support the country in fulfilling its goals. This is exactly where startup companies that bring sophisticated and innovative technology can gain momentum.

Aslandziya AnnaWhat Startups Need to Know about China Market Entry I HI-COM
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Your Guide to the Most Cost-Efficient Marketing Strategies for Xiaohongshu in 2021 I HI-COM

With an estimated 300 million users, Little Red Book (also known as 小红书 or Xiaohongshu) is one of the most popular and influential social commerce platforms in China. More importantly, it has also become the country’s most trusted social commerce platform, making it a powerful tool for international companies aiming to reach shoppers in China.

Aslandziya AnnaYour Guide to the Most Cost-Efficient Marketing Strategies for Xiaohongshu in 2021 I HI-COM
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