All posts tagged: Social Media

Is your Official WeChat Account content in breach of Chinese Advertising Law?

Advertising law in China has taken a new turn, and is now going after the official WeChat accounts of companies and artists. More and more companies, both local and foreign owned, are being handed penalties for using terms such as “the best”, “one hundred percent”, “first”, “most advanced”,  and “lowest price” on their social media accounts. To discuss social media marketing law and WeChat account “safety” in more detail, we met with two  Shanghai officials.

Kate CHERNAVINAIs your Official WeChat Account content in breach of Chinese Advertising Law?
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2019 Cost of one social media engagement in China: KOL data analysis and price!

Cost of engagement in China: more and more international brands are becoming concerned with the existence of a true social media engagement when working with Chinese KOL and Influencers.  Many communication agencies and marketing experts suggest choosing a more reliable KPI for their client’s campaigns, such as sales. But what do you do when you aim to make your brand more recognisable? Can you trust the influencers’ profiles? How much should a normal social media campaign cost in China? How do you pick out the real accounts from the fake ones and how much should you pay for one engaged person?

Stéphane Choury2019 Cost of one social media engagement in China: KOL data analysis and price!
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7 Lessons on Social Image Re-branding in China from the Imperial Palace

The social media Rebranding in China of the Imperial Palace Museum and its success started from one single post! From traditional to creative images, the story of the Imperial Palace Museum in Beijing is a breathtaking success of a smart re-branding.  The museum has survived and thrived in the cut-throat world of social media by ‘cutifying’ their content, and here’s how they did it.

Kate CHERNAVINA7 Lessons on Social Image Re-branding in China from the Imperial Palace
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WeChat SEO, WeChat Best Content and Marketing Tactics for 2018

WeChat Marketing 2018. The most powerful social network and messaging platform in China, WeChat has gained a stronghold in the Chinese marketing system with its fast-developing new technologies such as its mini-programs, WeChat store, vouchers, membership cards, 红包hong bao shops and more. Any brand or company wanting to engage with their customers and consumers needs to have a strategy that utilizes WeChat and makes full use of its increasingly sophisticated functions.

Kate CHERNAVINAWeChat SEO, WeChat Best Content and Marketing Tactics for 2018
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Communicating In China In 2018: 5 Ways Foreign Companies Can Avoid PR Disasters

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In 2018, we live life via smartphones and social media.  Information spreads at the click of a button and companies today must navigate the tides of consumer opinion and preference in a far more proactive and dynamic way than ever before.  We are now in an era of crisis management; whatever you say will be used against you.

Kate CHERNAVINACommunicating In China In 2018: 5 Ways Foreign Companies Can Avoid PR Disasters
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Creating the right content on social media

 

No one in the business world in his right mind can deny the power of media, and more specifically, one of its main creations – social media, where according to studies carried out by the University of Pennsylvania, we spend an average of 1/3 of our online time. Do you want your product to reach its target customer? Tell them you exist, get a page, post some content, share your information, and hunt for those precious likes.

Seems simple right?

Kate CHERNAVINACreating the right content on social media
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