E-commerce is online or electronic commerce conducted over the Internet. It encompasses all commercial practices carried out on websites, applications or other. It gathers the commercial practices on the net carried out on the various channels. It is the first distance selling channel used by consumers today. The turnover of e-commerce is quite high, amounting to more than EUR 100 billion. E-commerce is defined as the exchange of goods, services, information and other goods on the Internet. E-commerce emerged in the 1990s. In France it developed through the creation of the minitel.
In 2025, the Chinese e-commerce ecosystem is as massive as it is complex. For many foreign brands, one name keeps coming up again and again: Taobao — Alibaba’s consumer-to-consumer marketplace with hundreds of millions of active users and countless product niches. But here’s the big question: Can foreign brands actually sell on Taobao? The short […]
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?
Dazhong Dianping has been called the Chinese version of Yelp. However, its services go well beyond its counterpart, incorporating elements of Groupon, social media, delivery apps, and more. Starting out as a movie and restaurant review platform in 2003, by 2015, Dianping merged with Meituan, one of China’s largest food delivery networks, integrating the functions […]
With an estimated 300 million users, Little Red Book (also known as 小红书 or Xiaohongshu) is one of the most popular and influential social commerce platforms in China. More importantly, it has also become the country’s most trusted social commerce platform, making it a powerful tool for international companies aiming to reach shoppers in China.
Chinese consumers, now more than ever, are the keystone of the luxury market. In 2020, strategies of luxury brands in China will be the key in determining how their brand fares globally.
Numerous international companies regularly contact HI-COM regarding issues related to the registration process of Chinese e-commerce platforms. With this in mind, we decided to highlight the entry fees that may be required for Chinese e-commerce platforms such as Tmall, Tmall Global, JD, JD International, Koala, and Xiaohongshu.
Besides opening a Tmall store, what are the other options when entering China’s e-commerce market? China’s e-commerce platforms have millions of internet users and target a wide variety of online consumer groups. E-commerce platforms provide multiple interaction opportunities for consumers and make it more convenient for companies to improve their products based on the needs […]
Today, founder of 1 World, Jean-Luc Duong, a successful TP in China discusses with us ways in which foreign brands can enter the Chinese market effectively. Below, he shares his advice, guidance and top tips on current trends, high-demand products and effective USPs in China.
One of the very first questions a marketer may ask when executing a campaign is, how can we increase sales from our social media activities – especially the ones with our KOL partnerships? In fact, understanding Chinese social media and the e-commerce world is not only important for ongoing marketing activities, but also for marketing […]
“How can I import to China and start selling my products there?” is the question every entrepreneur and business owner asks lately. China’s market size make it seem appealing to companies trying to expand internationally, it also relates closely to China’s growing middle class, which by the year 2022 will have same spending power as […]
