Besides opening a Tmall store, what are the other options when entering China’s e-commerce market?
China’s e-commerce platforms have millions of internet users and target a wide variety of online consumer groups. E-commerce platforms provide multiple interaction opportunities for consumers and make it more convenient for companies to improve their products based on the needs of their customers – therefore, helping to enrich their brand. Today, more and more international brands are turning to cross-border e-commerce when entering the Chinese market.
Kate CHERNAVINA5 social e-commerce solutions in China besides Tmall
Today, founder of 1 World, Jean-Luc Duong, a successful TP in China discusses with us ways in which foreign brands can enter the Chinese market effectively. Below, he shares his advice, guidance and top tips on current trends, high-demand products and effective USPs in China.
Kate CHERNAVINAChoosing a Tmall Partner/TP in China: how to find the one for you
As stated in our previous article, Chinese tourists are very easily influenced by the opinions of others. When traveling, they refer to their own “review and advice tools”, the king of which is Dazhong Dianping. Featuring similar functions to Yelp, it lists local retailers, restaurants, bars, cinemas, and other services. in China and abroad and it is the go-to tool for Chinese tourists. For example if a restaurant has a seemingly never-ending list of raving reviews on Dianping, the Chinese will flock there in their droves without any hesitation. Here is our Dianping English guide for you!
Kate CHERNAVINAChina’s Dazhong Dianping: English guide 2020 – HI-COM
It probably comes as no surprise that e-commerce has also been hugely affected by the global pandemic in 2020. Many experts agree that consumer behaviour has changed significantly in the first quarter of 2020 as a result of Covid-19. However, despite the strict restrictions, it is clear that e-consumers have now adapted to the current global situation. They are embracing new online shopping habits.
China has rapidly become one of the biggest retail E-commerce markets in the world. Which as a result, has created interest from foreign brands seeking new opportunities to enter the Chinese market.
Kate CHERNAVINADiscover the evolution of e-commerce: China in 2020 – HI-COM
One of the very first questions a marketer may ask when executing a campaign is, how can we increase sales from our social media activities – especially the ones with our KOL partnerships? In fact, understanding Chinese social media and the e-commerce world is not only important for ongoing marketing activities, but also for marketing strategies.
Kate CHERNAVINALinking Chinese social media to e-commerce
“How can I import to China and start selling my products there?” is the question every entrepreneur and business owner asks lately. China’s market size make it seem appealing to companies trying to expand internationally, it also relates closely to China’s growing middle class, which by the year 2022 will have same spending power as the middle class of Italy (earning $9,000 to $34,000 a year) but with a population of 550 million people.
Kate CHERNAVINAImport to China: how to enter e-commerce, cross border and offline markets
Double 11, Singles’ Day, Chinese Black Friday! You may have noticed signs or banners popping up around town or on your Wechat moments, indicating something BIG is happening on this date. What is happening and why should we care?
Kate CHERNAVINAAre you ready for Double 11? All you need to know about Singles’ day 2018!
“For Chinese people online shopping is a lifestyle” said Jack Ma, the founder of Alibaba group and Taobao shopping platform. If you have spent even the smallest amount of time in China, you will have heard of Taobao, China’s biggest online shopping service. However much to the frustration of many foreigners living here, Taobao is only available in Chinese. But don’t worry, our team here at HI-COM has translated the most useful parts of the website, so you can start grabbing those bargains just like the Chinese have been doing for many years now!
Kate CHERNAVINATaobao English shopping guide: update 2019